🤔 Michael Macmillan Email & Phone Number

Halifax, Ns, Ca

Canada Area

Leading a consulting team, specializing in SEO for B2B SaaS companies. In this role, MacMillan increased the return on marketing budgets, by amplifying the organic search performance of marketing content. The role also involved integrating with internal teams to propel them further, providing deep technical expertise and implementation advice to solve the tricky organic search performance challenges.Clients we work with include:- https://mode.com/- https://clearbit.com/- https://www.ninjaone.com/- https://www.accelo.com/- https://www.proposify.com/

Halifax, Canada Area

• Built and lead a team of 8 SEO specialists• Worked with content and social teams to drive SEO in content creation and content programming.• Review technical SEO issues and recommend fixes• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords• Developed a link building strategy and other off-page optimization projects• Manage campaigns, staying on budget, estimating monthly costs and reconciling discrepancies• Keep abreast of SEO and integrated marketing trends• SEO reporting and analysis for clients• Client presentations• Coordinating site launch SEO tasks• Coordination with PPC for search

Halifax, Canada Area

• Oversee the implementation and recommendations of SEO, link building and citation building strategies for the brand’s clients that are derived through an ongoing review of digital analytics. • Research and identify opportunities for improvements in organic search ranking, traffic, and conversions• Interface with Copywriting, Content Marketing, Account Managers, and Development teams to execute recommendations• Provide SEO thought leadership, innovation, process improvement initiatives to VERB peers and its clients• Direct, participate in and report the findings of comprehensive client Website Audits and Competitive Search Analysis• Recommend SEO measurements and monitoring methodologies• Provide and implement on‐page recommendations such as keyword usage, internal linking, and technical improvements• Perform keyword analysis as it related to conversion tracking to identify strategic keywords and track status• Perform search engine marketing activities including, but not limited to, website technical analysis, organic search engine optimization, keyword research, website and page analysis• Create and oversee the implementation of link building strategies through assigned team members, as well as provide analysis on performance• Manage or oversee the management of local data• Support clients with any questions/concerns with online business listings• Provided recommendations to improve search visibility to internal development teams throughout the project development lifecycle• Producing detailed client reports on a regular basis and report project status• Work closely with the account team and other internal teams to understand and achieve client goals and objectives through the customization of projects• Research and analysis of new industry trends and provide recommendations of application to sites• Provided support and recommendations for improving search visibility for all client brands

Dartmouth, Ns

• Increased organic traffic sessions from Google by 122% and new users by 174%• Conducted keyword research and selection for pay-per-click campaigns and SEO projects. • Analyzed websites and document changes required for SEO.• Monitored SEO results on an ongoing basis and managed projects to ensure continued high rankings• Provided ongoing support for all SEO initiatives including reporting, analysis and optimization recommendations. • Compiled and analyze search data and metrics and make decisions regarding campaign direction • Performed click-through rate, conversion, spend and creative analysis to identify growth/optimization opportunities• Proactively made strategic PPC campaign recommendations• Prepared strategies for the keywords opportunities• Gave recommendations and executed strategies• Monitored campaign results, analyze key metrics and optimize click-through and conversion rates. • Served as liaison with paid search engine team

Nova Scotia, Canada

Internet Presence and SEO Consulting, clients include: Adnet Communications, Coldwell Museum Models, Daggers Cove Tattoo Parlour and Messerveyphoto.com

Vancouver, Bc And Halifax, Ns

October 2011 - April 2012, opened our east coast office, furnished, hired and trained employees. Managed all aspects of the office while still working as a Team-lead for a team of 5 people. Documented and implemented SEO standards for development team for all new website developments. SEO campaigns for various clients. Developed new websites and applications for existing websites.July 2010 - September 2012, Team-lead for the east coast website maintenance department, a three-person team that coordinates time sensitive information for the websites of mainly publicly traded companies. October 2007 - July 2010, Handled customer technical support, complaints, priced upcoming work and meetings with existing and potential clients from the West Coast Office. Worked my way up to Team Leader for the updates department in the Vancouver office.

Calgary, Ab

Started in data entry fixing municipal code discrepancies in their database. Updated graphical elements in the Utilities Partners Group website. Working with a backend programmer, developed an internal website for employee interaction.

Halifax, Ns

Worked on the team that developed the websites and promotional items for Quasar Music and the Learning Society.

Halifax, Ns

Maintained and updated graphical images for all of the New Media department's properties. Developed www.investorcanada.com so that it could be included on canoe.ca and sympatico information networks. Designed the front-end of www.22minutes.com including a flash intro mimicking the television intro. Developed mockups for specialty television stations Scream TV, Dragon TV and IFC Canada.

Truro, Ns

Filmed and edited course materials for online delivery.

Itec, Multi Media Development

Web page and multimedia development. Specializing in graphics and design, other courses included marketing, business and entrepreneurship.

Arts, Arts

Studied part-time, classes including calculus, literature, music history, architecture, psychology, political science and sociology.