Michael Knabe has held responsible positions in Sales and Marketing in Chemicals, Life Sciences and Metals for over 20 years; including overseas asignments in Hong Kong and India for 7 years.From 10 years as a Managing Director and Management Consultant in CRM, having held senior positions within Marketing and CRM Strategy and Consultancy for different verticals including Pharma at a global and regional level, his extensive background ranges from CRM Strategy and CRM Business Consulting to CRM Solution Selection and Implementation, Sales and Marketing Strategy, and Change Management.Main Focus: Business / Strategy Consultancy, Market Segmentation and Customer Value, Business Process Management, Change Management, CRM System Specification and Vendor SelectionRelevant Project Experience: Project sponsor and / or project leader in a number of national and international CRM-, strategy and implementation projectsExperience in Industries: Chemicals, Life Sciences, Process Industries, Health Care, Technology, Manufacturing, Public Sector, Services,Specialties: account management, approach, business case, business consulting, business plans, business process, business strategy, campaign management, change management, contract management, content management, customer service, IT strategy, market planning, market research, marketing, multi-channel marketing, product management, analytics and reporting, data quality,