Michael Nelsen

Michael Nelsen Email and Phone Number

Director of PPC and Performance Marketing @ BAM Advertising
Cranberry Township, PA, US
Michael Nelsen's Location
Cranberry Township, Pennsylvania, United States, United States
Michael Nelsen's Contact Details
About Michael Nelsen

A self-described 'quintessential nerd' with a split personality between human excel spreadsheet and energetic game show host.For over a decade now I’ve been bringing my skills and focus to the digital marketing world, spending my time predominantly on paid search, but also wearing the hats of social media director, account director, and everything else needed.I’ve been sharing my professional 'secret sauce' of ‘analyze, optimize, maximize, capitalize’ in the agency space since 2013.In my spare time, I’m a big fan of the Pittsburgh Penguins, a decent juggler, and an avid participant in tabletop board games and video games. That and working with my wife to spoil our daughter and cats.

Michael Nelsen's Current Company Details
BAM Advertising

Bam Advertising

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Director of PPC and Performance Marketing
Cranberry Township, PA, US
Website:
bamadv.com
Employees:
32
Michael Nelsen Work Experience Details
  • Bam Advertising
    Director Of Ppc And Performance Marketing
    Bam Advertising
    Cranberry Township, Pa, Us
  • Bam Advertising
    Director Of Ppc & Performance Marketing
    Bam Advertising Nov 2022 - Present
    Pittsburgh, Pa, Us
  • Wpromote
    Senior Paid Search Manager
    Wpromote Nov 2021 - Jun 2022
    El Segundo, Ca, Us
    • Handled Enterprise-tier account with $23M+ annual budget as sole full-time employee dedicated 100% to account• Main point of contact for day-to-day communication with client, including owning recurring meetings and reporting• Operated as team lead for in-platform builds, restructures, optimizations, and more across Google Ads (Search, Display, and Discovery), Bing Ads, Criteo, and Taboola• Led strategic planning with associated platform reps to discuss performance, determine next steps, and get early notes, best practices, and initial performance on new features• Position eliminated due to layoff
  • Smartbug Media
    Manager, Paid Media
    Smartbug Media Mar 2021 - Oct 2021
    Newport Beach, California, Us
    • Developed, implemented, and led accounts’ paid media strategy for channels across Google Ads, Bing, and Facebook• Operated as clients’ main point of contact for all paid media efforts• Grew client revenue, customer relationships, and internal business development• Contributed to internal best practices and team standard operating procedures• Constructed strategic campaign outlines to pitch existing inbound clients on paid media expansion• Recruited away by Wpromote to a senior position
  • Truesense Marketing
    Sem Manager
    Truesense Marketing Nov 2016 - Mar 2021
    Warrendale, Pa, Us
    • Launched company best practices for search and display campaigns• Acquired and/or restructured over 80 Google Ad Grants• Led certification by Google Ad Grants (one of 45 vetted agencies worldwide)• Created and led the presentation of campaign reports to clients• Managed direct report junior members’ workloads through SEM team projects• Authored whitepaper on best practices for ad account management
  • Level Interactive
    Online Marketing Specialist
    Level Interactive May 2015 - Aug 2016
    Pittsburgh, Pa, Us
    • Ran digital marketing campaigns for B2B and B2C clients across multiple platforms• Held role as the primary point of contact for clients on key accounts • Conducted competitive analysis on both clients and competitors to optimize campaign performance and best practices
  • Community Elf
    Advertising & Analytics Specialist
    Community Elf Feb 2013 - Apr 2015
    Pittsburgh, Pennsylvania, Us
    • Specialized in Google Analytics allowing clients to capitalize on customer base• Managed advertising for multichannel accounts across several verticals• Executed reputation management, fraud response, sales assistance, and other customer service fields

Michael Nelsen Skills

Facebook Social Media Social Media Marketing Public Relations Online Advertising Google Analytics Customer Service Advertising Seo Analytics Google Adwords News Writing

Michael Nelsen Education Details

  • Indiana University Of Pennsylvania
    Indiana University Of Pennsylvania
    Political Science

Frequently Asked Questions about Michael Nelsen

What company does Michael Nelsen work for?

Michael Nelsen works for Bam Advertising

What is Michael Nelsen's role at the current company?

Michael Nelsen's current role is Director of PPC and Performance Marketing.

What is Michael Nelsen's email address?

Michael Nelsen's email address is mn****@****ive.com

What is Michael Nelsen's direct phone number?

Michael Nelsen's direct phone number is (877) 733*****

What schools did Michael Nelsen attend?

Michael Nelsen attended Indiana University Of Pennsylvania.

What are some of Michael Nelsen's interests?

Michael Nelsen has interest in Martial Arts, Nhl Hockey, Health, Children, Self Sufficiency, Education, Environment, Science And Technology, Human Rights, Military History.

What skills is Michael Nelsen known for?

Michael Nelsen has skills like Facebook, Social Media, Social Media Marketing, Public Relations, Online Advertising, Google Analytics, Customer Service, Advertising, Seo, Analytics, Google Adwords, News Writing.

Who are Michael Nelsen's colleagues?

Michael Nelsen's colleagues are William Berry, Taylor Cohen, Ashley Covelli, Mandie Cohen, Jeff Berry, Buu Vo, Matt Burkhard.

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