Responsible for the corporate Xanterra Travel Collection® marketing, branding, and cross-sell activities throughout the portfolio. Works with portfolio brand leaders to manage the company’s centralized digital marketing tools that support online marketing programs such as websites, online booking engine, and digital advertising. Manages and supports the creative development of digital communication strategies and executes omni-channel campaigns on behalf of numerous brands within the Xanterra Travel Collection® to help drive revenue.

Tasked with serving as the in-house lead for creative development and execution of the Marketing Department’s strategic vision. This included, but was not limited to, writing, designing, and coding emails for multiple Xanterra Travel Collection brands on a weekly basis; managing the day-to-day upkeep, content, and optimization of all park-related web properties within the portfolio; as well as serving as the lead copywriter and designer for print and digital advertising units. Additionally tasked with working collaboratively with external agencies to help drive revenue through advertising. Serves as an internal lead for corporate social media strategy (paid and organic). Key stakeholder in the development and design of the Company’s custom online reservation system and booking engine. Provided monthly reporting on the health and well-being of the entire enterprise’s digital assets through tools like Google Analytics, Google Tag Manager, and Facebook Analytics.

Served as the primary subject matter expert for lead generation through all of mcaConnect’s digital properties (website, blog and social media). Tasked with driving viable leads for the business’ CRM (Customer Relationship Management), ERP (Enterprise Resource Planning), Business Strategy and Application Management verticals through organic content strategy and digital advertising mediums such as Google AdWords and Facebook, Twitter and LinkedIn advertising. Relied upon by the Director of Marketing and Senior Vice President of Sales and Marketing to shepherd the company into a more digital-centric approach to driving business and to expand the company’s reach in both the United States and its ventures in Brazil and the European Union.

Charged with fostering both client and company advancement through digital marketing mediums. Relied upon to construct, implement and maintain comprehensive digital content strategies that serve to educate and change the behavior of desired audiences while increasing the client’s digital reach. Main responsibilities included, but weren’t limited to, serving as the main point of contact for all digital projects, writing and launching email campaigns, increasing SE2’s roster of digital vendors, managing and implementing organic and paid social media strategies, expanding digital databases for future outreach, and offering observations and recommendations via monthly KPI (key performance indicator) reports.

I directed, managed and implemented Foster Web Marketing's marketing campaigns from their inception until their completion. Whether it was an email, postcard, letter or social media update, if it arrived in your inbox, on your screen or at your office you could thank (or blame) it on me.