Served as Director of Cranksgiving San Jose - a bike-based food drive that benefited San Jose State University's Spartan Food Pantry.Volunteered for the National STEM Challenge - a nationwide campaign for students created by EXPLR and the U.S. Dept. of Education that debuts at the National STEM Festival on April 11-13, 2024.Communications work for nonprofit Community Cycles of California to manage campaigns and create materials for year-end fundraising, Giving Tuesday, and special projects.

Created and oversaw all communications for Santa Clara County District 4 (pop. 370,000+).Lead supervisor’s messaging strategy, including channels, timing and tactics.Coordinated press conferences, speaking engagements and constituent meetings.Working with two direct reports, developed speeches, press releases, constituent newsletter, web content and social media content.Increased X (Twitter) & Instagram followership by 23%.Quadrupled media list and successfully placed 60+ stories in national and regional media including The New York Times as well as NBC, ABC, Telemundo and Univision affiliates.

Responsible for organization's overall external and internal communications strategy.Drove all media relations, resulting in 5x increase in earned media - television, print and online - to raise profile of the organization and its partners.Managed all content and multimedia on housingtrustsv.org with annual traffic of ~150k; managed agency relationship for site maintenance.Oversaw social media strategy across Facebook, Twitter, YouTube & LinkedIn with YoY follower increases; managed press releases and company announcements.Wrote and edited speeches for CEO and senior leaders; prepared executives for media appearances.Managed one direct report and work of multiple consultants.Managed relationships with key partners, including Google and Apple, to promote new projects, joint ventures, and housing investments.Represented Development/Communications department on Diversity, Equity and Inclusion working group.

Crafted press releases, wrote articles, managed media outreach and analyzed data for Bike Walk Connecticut to promote Bike to Work Week 2014, resulting in coverage by WTNH News 8, News 12 Connecticut and ItsRelevant.com and attendance by U.S. Rep. Jim Himes at Stamford’s Bike to Work Day event. Create articles and multimedia content on shared-road bicycle commuting, safety, global bike travel and urban planning. Developed Cycling with Candidates promotion, successfully inviting 2013 Stamford mayoral candidates of both political parties to take a rush-hour bike ride in city center to draw attention to the need for bike infrastructure. Media coverage included Stamford Advocate, ItsRelevant.com and News 12 Connecticut.

Managing all phases of bicycle construction including design, sourcing of materials, overseeing build stages by third parties, and final assembly. Ensuring business compliance with city, county, state and federal regulations as well as managing expenses. Creating and managing text/image/video content for Facebook, Instagram and other social media, outreach to potential customers, and seeking partnership opportunities. Identifying trade shows to attend and charity events to sponsor.

Tapped by Samsung to present tablet and e-reading trends to technology and publishing leaders at Frankfurt Book Fair, October 2014; interviewed by three journalists. Analyzed proprietary data to create annual reports on current book industry trends for national publishing trade association. Wrote thought leadership article on consumer book retailing landscape for Publishing Business magazine as well as original content for Blaze.cc, Urban Cyclist magazine, NYCeWheels, Big Mountain Data and others.

Conducted and analyzed proprietary and secondary research on consumer book industry value chain (including publishers, distributors, retailers and readers) as well as e-reader devices, tablets and apps. Promoted Simba’s brand by providing expert commentary (50+ interviews/year; several on-air) for media outlets including The New York Times, The Washington Post, CBS News, The Wall Street Journal, Crain’s, USA Today, Bloomberg Radio/Television, NPR and MSNBC. Delivered annual state-of-the-industry presentations at international conferences, including The London Book Fair and Book Expo America, and at various client sites. Managed freelancers and staff to produce Book Publishing Report, a monthly intelligence briefing for C-level industry executives. Led change from weekly to monthly and the transition from print subscriptions to electronic, reducing freelance expenses 20% and sustaining margins in a challenging economic environment. Successfully launched groundbreaking report series,Trends in E-Book Publishing, which exceeded initial sales expectations. Also created and produced Children's Publishing Market Forecast and Trends in Trade Book Retailing.

As managing editor, produced The Rodenhauser Report, an influential monthly newsletter for top executives at consulting/professional services firms. Designed surveys, compiled data, and conducted qualitative interviews to determine MBA students’ career objectives; produced strategy reports for companies and schools. Prepared similar analyses for business process/IT outsourcing, e-commerce, recruiting, IT services and consulting industries. Wrote articles, features, and press releases on current business issues, industry research, and competitive concerns for various publications including MBA Jungle, Wetfeet.com, Business Consultant and Ross Research’s Rapid Read. Ghostwrote thought leadership columns for executive recruiter to increase business and promote recognition.

Researched and authored 151-page book, Consultants News Career Guide to the Top Consulting Firms. Uncovered trends through executive interviews and quantitative data analysis for Kennedy’s portfolio of publications, including Consultants News, Executive Recruiter News, and the Global IT Consulting Report. Presented research findings to prestigious industry associations and business schools, including the University of Chicago Graduate School of Business and the Kelley School of Business at Indiana University Bloomington. Created daily updates for ConsultingCentral.com news portal.