Michael Konves Email & Phone Number

Salt Lake City, Ut, Us

Responsible for internet vertical: - Grew organic traffic on monetized target pages 42% YoY in Aug 2024.- Created rank tracking software for fractional, local zip-code based monitoring- Created "SEO Guidelines for Copy" an SEO-first training manual- Created an SEO strategy that incorporated manual copy, AI copy, and technical projects to achieve rankings, traffic, and conversion increases

Continued responsibility to optimize for core brand generating ~$25mm in revenue / year.Support and mentor SEO specialists on all brands marketing internet, TV, and cell phone content.Achieved: core brand generated ~$300k in revenue in 2015, and $30m in 2022. Credit goes equally to the incredible team I worked with over this time.

Salt Lake City, Utah

Responsible to research, initiate, scope, coordinate, and evaluate all SEO efforts for two websites with a combined revenue from SEO traffic of $8.01MM in 2017.- Created the Trebuchet Process. This process compares keyword volume data from SEMrush, CTR estimates from AWR, against multiple competitor domains and URLs to find realistic estimates of traffic opportunity. It also checks estimates against current traffic in GA to calibrate accuracy, and converts to estimated revenue. Use to identify and prioritize projects with the highest impact.- Mentored a Junior SEO Specialist who started with no SEO experience. During and after this mentorship, this specialist was assigned a site which he grew organic traffic on from 50,000 sessions/month to 150,000 sessions/month.

Salt Lake City, Utah

Responsible to research, initiate, scope, coordinate, and evaluate all SEO efforts for two websites with a combined revenue from SEO traffic of $8.01MM in 2017.Increased organic traffic, revenue, and gross profit via several successful projects, as detailed below. (All data reflect only revenue or gross profit generated via organic traffic from search engines. Revenue and gross profit from paid search or referral traffic is not included in these figures. Comparison dates are Jan 1 - Dec 31, 2017 vs Jan 1 - Dec 31, 2016).Summary of organic traffic, revenue, and gross profit increases:CableTV.com: 2017 vs 2016 • organic traffic: up 57.99%• revenue from organic traffic: up 63.12%• gross profit from organic traffic: up 98.88%HighSpeedInternet.com: 2017 vs 2016• organic traffic: up 522.84%• revenue from organic traffic: up 279.76%• gross profit from organic traffic: up 484.48%

Las Vegas, Nevada

• Strategy:-Analyze sites to determine deviance from compliance with SEO best practices-Research keywords to determine target market-Research new methods of increasing leads• SEO:-Coordinate on-site optimization-Coordinate backlink acquisition -Manage/maintain maps/local listings• Social Media-Create and distribute content on social media channels-Create and manage paid promotional ad campaigns• Reputation Management:Monitor, respond to, or report all reviews, comments, and brand mentions• Email Marketing: Create wireframes, set distribution for all email campaigns• Audio/Visual: Shoot, edit, and implement video, audio, and photos for online campaigns• SEO Consulting:Provide expert analysis and critique of third-party SEO campaigns

Phoenix, Arizona

- site analysis- keyword research- on-page optimization- backlink acquisition- traditional PR outreach- on-site and off-site content creation management• Created the "Keyword Scrambler" in Microsoft Excel which combines seed keywords into a large number of usable, SEO-specific keyword phrases. Tool increases efficiency, by providing a larger pool of keywords to choose from, in less time. Typical keyword lists are 10-100 times more extensive than previous method, and take 5-15% of the time to compile. Was recognized with G/O's "Lever Up" award for process improvement.• Created an FTP/CMS tutorial, including flowchart, which explains: - What an FTP server and CMS are - Why the SEO team needs access, and how much access is needed - How to get access from the client• Created Google Analytics installation tutorial. Explains how to quickly install an analytics script via FTP on all pages of a static HTML site that does not have a site-wide “includes” file such a header or footer. For sites with many static pages this shortcut can save considerable time. For example, 30 pages might take 15-20 minutes to open and cut/paste manually, and a site with hundreds of pages could take hours. This method requires only a few minutes, regardless of the number of pages.

Phoenix, Arizona

- site analysis- keyword research- on-page optimization- backlink acquisition- social media management- on-site and off-site content creation managementAchieved/maintained first page of Google SERPs for several sites on topics including automotive repair and sales, legal, fitness, and others.See attached sample SEO content.

Phoenix, Arizona

Responsibilities:- site analysis- keyword research- on-page optimization- backlink acquisition- social media management- directory maintenance- press release creation- on-site content creationAchievements: • Built SEO department from the ground up with two other guys• Hit a two-inch bullseye on the whiteboard with a nerf dart from forty feet• Achieved first page of Google SERPs for many websites, on topics from photography to health and fitness to home improvement.

- Edited content for blogs and other websites- Provided coaching for writers on grammar, structure, and style

Baotou, Inner Mongolia, China

- Taught English grammar, speech, and history classes as a second language instruction for Chinese college students- Edited chapter prototypes for textbook produced by Chinese colleagues

- Performed meticulous cleaning, maintenance, and landscaping services. AKA The Ghost Janitor. Had very little oversight or instruction and either worked alone or supervised temp help. Kept the place running and spotless.

- Maintained financial records for all accounts payable, using Quickbooks

- Sold camping gear and apparel