Michael Kraczkowski Email & Phone Number

Corby, Gb

Creaton, England, United Kingdom

Remote

Initially starting as a side hustle to bring in a bit of extra income whilst growing my skills. I have built my freelance portfolio over the years and have a number of successful clients that I have seen go from startup to flourishing business. A short summary of projects I have carried out include: Graphic Design - responsible for all print tasks, including brochures, corporate stationary, Branding - carrying out logo design tasks for clients, and establishing style guides or brand… Show more Initially starting as a side hustle to bring in a bit of extra income whilst growing my skills. I have built my freelance portfolio over the years and have a number of successful clients that I have seen go from startup to flourishing business. A short summary of projects I have carried out include: Graphic Design - responsible for all print tasks, including brochures, corporate stationary, Branding - carrying out logo design tasks for clients, and establishing style guides or brand guidelinesSocial Media - designing social media feeds. Including establishing a style so that the feeds are consistent and engaging. I also write basic copy for social posts, using best practices for social media. Website Design - designing websites using Figma, from desktop through to Tablet and Mobile devicesWebsite Development - using the Elementor page builder Show less

Joining in August 2021 on a rolling freelance contract to support the Creative Director, I have been responsible for a number of different aspects of the business including:Graphic Design - responsible for all print tasks, including brochures, brand guidelines, pitch decks and any other ad-hoc graphic design tasks to support clientsBranding - carrying out logo design tasks for clients, and establishing style guides or brand guidelinesSocial Media - designing social media… Show more Joining in August 2021 on a rolling freelance contract to support the Creative Director, I have been responsible for a number of different aspects of the business including:Graphic Design - responsible for all print tasks, including brochures, brand guidelines, pitch decks and any other ad-hoc graphic design tasks to support clientsBranding - carrying out logo design tasks for clients, and establishing style guides or brand guidelinesSocial Media - designing social media feeds. Including establishing a style so that the feeds are consistent and engaging. I also write basic copy for social posts, using best practices for social media. Website Design - designing websites using Figma, from desktop through to Tablet and Mobile devicesWebsite Development - using the Elementor page builderProject Management - for some of the more complex websites, or heavy workloads; external developers are hired to carry out development. I work with the developers to ensure that the build is on time, and I liaise with the client to keep them informed on the status of the project in order to meet deadlines. Show less

Kettering, Northamptonshire, United Kingdom

I was a key stakeholder in the Marketing Team, working closely with the Product Team to ensure that all products were advertised effectively to appeal to the business’ target audience. Being a sales-driven business it was not uncommon for last minute changes, making me comfortable working in a fast-paced environment. Here is a summary of some of my key achievements:Brochure Design - Hot Tools is a 100+ page ‘Planning Guide’ which I was responsible for designing the next 6 months… Show more I was a key stakeholder in the Marketing Team, working closely with the Product Team to ensure that all products were advertised effectively to appeal to the business’ target audience. Being a sales-driven business it was not uncommon for last minute changes, making me comfortable working in a fast-paced environment. Here is a summary of some of my key achievements:Brochure Design - Hot Tools is a 100+ page ‘Planning Guide’ which I was responsible for designing the next 6 months promotional flyer content. I was presented a spreadsheet of part numbers and basic comments and was able to produce engaging content which was distributed in the form of 6-14 page flyers to automotive workshops all over the UK. Exhibition Design - I was responsible for creating a ’Show Guide’, a 250+ page brochure that contains over 1,600 part numbers that Franchisees were able to order via barcode scanning. I created the styling of this whilst working with the Product Team to display deals and data. I was also responsible for the conception and delivery of a huge array of banner stands, vinyl banners, digital signage and ad-hoc content that is required. I was tasked with branding the event each year and ensuring the styling was followed throughout the business.Social Media - I was a key member of the planning of social media content. I was always on the lookout for trends, and ways to engage with the customer base. I was able to influence the planning to ensure that there was a healthy mix of product advertising, informative content and light-hearted lifestyle posts. Show less

Rushden

I worked for MCE while they were title sponsor of the British Superbike Championships and Ulster Grand Prix. I upheld the company brand whilst working in the Marketing Department. I worked on a wide range of internal and external projects such as:External Marketing - I redesigned a set of adverts that were used in National Tabloids. These were used to promote a specific type of insurance, therefore had to be targeted towards a specific demographicEvent Marketing - I redesigned… Show more I worked for MCE while they were title sponsor of the British Superbike Championships and Ulster Grand Prix. I upheld the company brand whilst working in the Marketing Department. I worked on a wide range of internal and external projects such as:External Marketing - I redesigned a set of adverts that were used in National Tabloids. These were used to promote a specific type of insurance, therefore had to be targeted towards a specific demographicEvent Marketing - I redesigned the VIP pack that was given to each customer at the British Superbike Championships. This included an information leaflet, lanyard and welcome folder. I also designed an advert which went on the back of each programme for the current round.Company Fleet Vehicles - I was responsible for redesigning the Company Fleet Vehicles, I was tasked with creating a design that would be eye catching out on the road and be memorable. I had to liaise with printers on this and I learned a lot about how livery application works.Social Media - Promoting content for the British Superbike Championships, Ulster Grand Prix and general Motorbike content for all enthusiasts. Working with a dedicated Social Media Co-ordinator, we created engaging content for all followers and we both kept up-to-date with current trends. Show less

Ba(Hons) Graphic Design, Graphic Design

Education record