Michael Kraskin Email & Phone Number

San Jose, California, US

Executive Director of a 501c(4) working with a coalition of businesses striving to lower the cost of health car for the employers and workers of North Carolina.-Increased monthly traffic and engagement to the advocacy website by 5x in under two years.-Increased annual recruitment of grassroots advocates by almost 4x.-Decreased operational costs by 30%..

Durham, NC, US

Durham, NC, US

London, GB

• Drive new email, web and mobile products throughout their life cycle from concept to launch including oversight of content strategy, design, user experience, analytics and technology.
• Conceptualize, pitch and develop new consumer-focused, revenue-generating brand extensions in News, Lifestyle and Entertainment verticals.
• Developed custom editorial digital marketing solutions for Virgin Atlantic and others.
• Budget and oversee revenue positive PPC and SEM campaigns. Achieved a 71-228% ROI.
• Led the relaunch of BBCAmerica.com, increased page views 19% and time on site 33%.
• Provide thought leadership and advice to other internal groups on digital strategy including email marketing, multi-platform video products, digital syndication, social strategy and more.

London, GB

• Worked with BBC News and Travel editorial staff to build a social media presence fromnothing to over 2.2m followers on Facebook and 2.6m on Twitter.
• Developed and implemented audience growth strategies including social media, SEM and new content initiatives to drive traffic to high value areas of BBC.com.
• Ran ‘Digirati,’ an internal advisory group reporting directly to the company president with the purpose of supplying competitive data and intel about emerging technologies and platforms.
• Acted as internal editorial liaison to balance business needs with vision of content creators.

New York, NY, US

• Oversaw the launch of PoliticsDaily.com, the most visited politics news site on the internet with over 3.4 mm monthly users.
• Developed and maintained relationships with partner sites in the mainstream media as well as the blogosphere. Oversaw link exchange agreements, outreach programs, and partner module placement.
• Worked with other internal brand managers to strategize social media strategies including the use of Twitter, Facebook, Digg, Reddit and others.
• Managed day to day operations, including the work of 50+ writers.
• Lead regular training seminars to encourage and educate writers and other colleagues to leverage social media to promote their work

New York, US

• Led a team to create the Indecision2008.com website. Developed the voice and style of the blog.
• Managed the creation of thedailyshow.com from concept to completion including all IA, creative, and technical aspects of the site.
• Supervised creative and technical facets of all digital media concerns related to high profile properties including The Daily Show, The Colbert Report, Indecision 2008, and others.
• Participated in the development of social media strategies. Set up the first Comedy Central Twitter account.
• Provided creative direction and coordinated a team of writers, designers and developers.
• Directly managed three Production Assistants.

Chicago, Illinois, US

• Assisted with the creative and technical development of the website associated with the documentary series "Chicago Matters – Valuing Education"
• Spearheaded an invited guest-blogger program on the series website
• Developed Flash based interactive Audio Postcards and other content for web and radio.
• Received Edward R. Murrow award for the website

• Provided new media design for a variety of commercial and non-commercial endeavors
• Produced short radio documentary “Ease on Down” aired on Re:sound radio show.
• Received the After Dark Award for design in 2007
• Received a nomination for the Joseph Jefferson award in 2003

Master'S Degree

Bachelor'S Degree

High School Diploma