Executive Director of a 501c(4) working with a coalition of businesses striving to lower the cost of health car for the employers and workers of North Carolina.-Increased monthly traffic and engagement to the advocacy website by 5x in under two years.-Increased annual recruitment of grassroots advocates by almost 4x.-Decreased operational costs by 30%. -Oversaw digital redesign that increased relevant KPIs by 8x.-Launched and host "The Cost of Health" podcast.

• Drive new email, web and mobile products throughout their life cycle from concept to launch including oversight of content strategy, design, user experience, analytics and technology. • Conceptualize, pitch and develop new consumer-focused, revenue-generating brand extensions in News, Lifestyle and Entertainment verticals. • Developed custom editorial digital marketing solutions for Virgin Atlantic and others. • Budget and oversee revenue positive PPC and SEM campaigns. Achieved a 71-228% ROI. • Led the relaunch of BBCAmerica.com, increased page views 19% and time on site 33%. • Provide thought leadership and advice to other internal groups on digital strategy including email marketing, multi-platform video products, digital syndication, social strategy and more.

• Worked with BBC News and Travel editorial staff to build a social media presence fromnothing to over 2.2m followers on Facebook and 2.6m on Twitter.• Developed and implemented audience growth strategies including social media, SEM and new content initiatives to drive traffic to high value areas of BBC.com.• Ran ‘Digirati,’ an internal advisory group reporting directly to the company president with the purpose of supplying competitive data and intel about emerging technologies and platforms. • Acted as internal editorial liaison to balance business needs with vision of content creators.

• Oversaw the launch of PoliticsDaily.com, the most visited politics news site on the internet with over 3.4 mm monthly users.• Developed and maintained relationships with partner sites in the mainstream media as well as the blogosphere. Oversaw link exchange agreements, outreach programs, and partner module placement.• Worked with other internal brand managers to strategize social media strategies including the use of Twitter, Facebook, Digg, Reddit and others.• Managed day to day operations, including the work of 50+ writers. • Lead regular training seminars to encourage and educate writers and other colleagues to leverage social media to promote their work

• Led a team to create the Indecision2008.com website. Developed the voice and style of the blog.• Managed the creation of thedailyshow.com from concept to completion including all IA, creative, and technical aspects of the site.• Supervised creative and technical facets of all digital media concerns related to high profile properties including The Daily Show, The Colbert Report, Indecision 2008, and others.• Participated in the development of social media strategies. Set up the first Comedy Central Twitter account.• Provided creative direction and coordinated a team of writers, designers and developers. • Directly managed three Production Assistants. • Work received the Promax BDA Gold Medal (Indecision 2008) two Webby nominations (The Colbert Report, Indecision 2008), and a Webby Honor (The Daily Show)

• Assisted with the creative and technical development of the website associated with the documentary series "Chicago Matters – Valuing Education"• Spearheaded an invited guest-blogger program on the series website • Developed Flash based interactive Audio Postcards and other content for web and radio. • Received Edward R. Murrow award for the website

• Provided new media design for a variety of commercial and non-commercial endeavors • Produced short radio documentary “Ease on Down” aired on Re:sound radio show. • Received the After Dark Award for design in 2007 • Received a nomination for the Joseph Jefferson award in 2003