Since its founding, Hoag has been committed to supporting the independent practice of medicine and helping physicians thrive within the community. In 1995, Hoag founded Coastal Physicians Purchasing Group (CPPG) in furtherance of that commitment, a group purchasing organization that provides community physicians with the same purchasing benefits as the Hoag system.As healthcare and technology have evolved, Hoag understood that CPPG must also evolve to meet the new needs and demands of the market and address independent physician pain points, including: physician burnout, administrative burden, rising expenses, declining reimbursements, technology innovation and unprecedented events such as the global pandemic. Hoag realized, for independent physicians to survive, they must level the playing field with employed physicians at large health systems by delivering a comprehensive array of practice management, practice enablement and physician well-being services.From this idea, omo was born.omo’s mission is preserving the independent practice of medicine and empowering independent physicians with the services, technology and buying power needed to survive and thrive in a highly competitive, ever changing healthcare industry.omo provides enterprise level solutions for the independent physician that transforms practice profitability, reduces risk, preserves autonomy and saves time.