Driving the business forward by collaborating with A+ people to build product features & integrate data across multiple Business & Marketing platforms to deliver meaningful insights & impact.Leadership Achievements- Mentorship to team members to nurture their growth & career paths- Promote inclusiveness for team members to encourage contribution of ideas & opinions on critical matters & issues- Promote direct communication vertically & horizontally across the organization for team members to seek for answers & clarification on issues, provide guidance to unblock- Hire A+ growth team members & enable them to drive their area of expertises & provide guidance along the way- Support critical thinking among team members to change the perspectives of issues & way to improveWork Achievements- Deliver product features & strategy to integrate multiple marketing platforms, APIs & data flows across Website, AWS, Marketo, Salesforce, Snowflake, Tableau, Google Marketing Platform, Optimizely at Smartsheet- Contributed to the growth of Smartsheet from $20MM - $400MM (Pre-IPO and Post-IPO) through the efforts of establishing alignment of marketing insights ranging from Lead Funnel conversion, Marketing Attribution, Campaign Optimization- 100% compliant with GDPR & CCPA privacy laws for customer privacy & charted a roadmap to enable business continuity for marketing within a cookieless world- Enhance the end to end customer journey attribution mapping of visitors, leads and customers at Smartsheet- Spearhead the entire rollout of the Sales Funnel Flow & Attribution Analysis - MQL, PQL, SQL, Opportunities, Closed Lost, Closed Won- Formulate RoAS & RoMS models ranging from CAC, LTV, Cost of MQL for FP&A to establish better business insights towards marketing contribution and efforts- Streamline & architect the design of servers & containerized methodologies for Web development- Implement 1st & 3rd party audience targeting capabilities across Google Ads, Youtube, FB, Linkedin, Marketing Automation and Data providers for B2B / ABM marketing efforts- Strengthen website speed performance by 30% through JS & Image optimization & increase SEO & SERP rankingsExpertises- Google Marketing Platform, Liveramp, Snowflake, Marketo, Salesforce, Tableau, ZoomInfo, AWS, GCP, JS, REST API, SQL, HTML/CSS, RoAS, RoMS, A/B Testing, Personalization, SEO, ETL, CDP, CMS, DMP, GDPR, CCPA, 1st / 3rd Party Cookie, Cookieless Tracking, CAC, LTV, ASP, B2B, B2C, ABM, DSPs, Programmatic, Search Ads, PPC