Sr. Engineering Program Manager - Ai / Ml Personalization & Recommendation
Apr 2022 - Dec 2023
AeroLeads people directory · profile
Michael Tung Email & Phone Number
Marketing Analytics & Data Strategy | MarTech / AdTech | AI/ML | Personalization and Recommendation
1 work email found
@smartsheet.com
1 phone found area 844
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 71%
Role
Marketing Analytics & Data Strategy | MarTech / AdTech | AI/ML | Personalization and Recommendation
Location
Greater Seattle Area, United States
Who is Michael Tung? Overview
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Quick answer
Michael Tung is listed as Marketing Analytics & Data Strategy | MarTech / AdTech | AI/ML | Personalization and Recommendation based in Greater Seattle Area, United States. AeroLeads shows a work email signal at smartsheet.com, phone signal with area code 844, and a matched LinkedIn profile for Michael Tung.
Michael Tung previously worked as Sr. Engineering Program Manager - AI / ML Personalization & Recommendation at Apple and Technical Product Manager - Marketing Analytics & Data, MarTech/AdTech, Growth Operations at Smartsheet. Michael Tung holds Bachelor Of Arts, Photo + Media Management from Columbia College Chicago.
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Email format at smartsheet.com
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{first}.{last}@smartsheet.com
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Profile bio
About Michael Tung
Driving the business forward by collaborating with A+ people to build product features & integrate data across multiple Business & Marketing platforms to deliver meaningful insights & impact.Leadership Achievements- Mentorship to team members to nurture their growth & career paths- Promote inclusiveness for team members to encourage contribution of ideas & opinions on critical matters & issues- Promote direct communication vertically & horizontally across the organization for team members to seek for answers & clarification on issues, provide guidance to unblock- Hire A+ growth team members & enable them to drive their area of expertises & provide guidance along the way- Support critical thinking among team members to change the perspectives of issues & way to improveWork Achievements- Deliver product features & strategy to integrate multiple marketing platforms, APIs & data flows across Website, AWS, Marketo, Salesforce, Snowflake, Tableau, Google Marketing Platform, Optimizely at Smartsheet- Contributed to the growth of Smartsheet from $20MM - $400MM (Pre-IPO and Post-IPO) through the efforts of establishing alignment of marketing insights ranging from Lead Funnel conversion, Marketing Attribution, Campaign Optimization- 100% compliant with GDPR & CCPA privacy laws for customer privacy & charted a roadmap to enable business continuity for marketing within a cookieless world- Enhance the end to end customer journey attribution mapping of visitors, leads and customers at Smartsheet- Spearhead the entire rollout of the Sales Funnel Flow & Attribution Analysis - MQL, PQL, SQL, Opportunities, Closed Lost, Closed Won- Formulate RoAS & RoMS models ranging from CAC, LTV, Cost of MQL for FP&A to establish better business insights towards marketing contribution and efforts- Streamline & architect the design of servers & containerized methodologies for Web development- Implement 1st & 3rd party audience targeting capabilities across Google Ads, Youtube, FB, Linkedin, Marketing Automation and Data providers for B2B / ABM marketing efforts- Strengthen website speed performance by 30% through JS & Image optimization & increase SEO & SERP rankingsExpertises- Google Marketing Platform, Liveramp, Snowflake, Marketo, Salesforce, Tableau, ZoomInfo, AWS, GCP, JS, REST API, SQL, HTML/CSS, RoAS, RoMS, A/B Testing, Personalization, SEO, ETL, CDP, CMS, DMP, GDPR, CCPA, 1st / 3rd Party Cookie, Cookieless Tracking, CAC, LTV, ASP, B2B, B2C, ABM, DSPs, Programmatic, Search Ads, PPC
6 roles
Michael Tung work experience
A career timeline built from the work history available for this profile.
Technical Product Manager - Marketing Analytics & Data, Martech/Adtech, Growth Operations
- Architect, unite, and orchestrate the entire marketing data strategy with cross functional teams of demand generation, engineering, senior leadership, marketers, sales operations, finance ops to enhance insights to paid conversions, lead attribution, sales funnel optimization (MQLs, PQLs, SQLs) and ARR growth - Advocate and spearhead technology, data and engineering solutions to be more efficient by reducing ETL redundancy, tag management iterations and engineering efforts across the entire MarTech stack- Accountable for managing the CAPEX / OPEX of marketing platforms, vendors and data architecture decisions- Direct, develop, and execute a data roadmap with a team of engineers and analysts for the entire digital marketing infrastructure and data flow that encompasses Salesforce, Marketo, Snowflake,Tableau, Google Marketing Platform (GA360, CM360, SA360, DV360), Optimizely A/B and Personalization testing, Liveramp Identity Resolution, Website performance, CDP data structures and Lead funnel analytics- Design and establish a cookieless roadmap to enable business continuation of data collection that achieves 100% compliance with GDPR and CCPA privacy laws to improve correlation and causation of marketing spend and effectiveness across the entire organization- Responsible for reporting insights and analysis on marketing campaign effectiveness and audience targeting- Strengthen website speed performance by 30% with CDN, Image optimization, REDIS and JS optimization- Foster guidance and mentorship to internal and cross functional teams to nurture and grow their career paths, recognize accomplishments and remove key critical issues for them to succeed- Promote an inclusive, open and transparent forum that empowers team members alignment through debating, discussions and ideation on solving critical issues
Aug 2015 - Apr 2022
Technical Product Manager - Web Development
Established the web development strategy roadmap for Dry Soda Co, (web stack, AWS infra, GA analytics)
Mar 2015 - Aug 2015
Technical Program Manager - Digital Experiences
Engineered and drove the strategy of digital experimentation and experiences through usage of beacons and performance analytics for the Microsoft Xbox Retail Team
Feb 2014 - Feb 2015
Senior Production Manager - Digital Experiences
Formalized development strategies for digital experiences for New Balance, Kraft, and Johnson & Johnson
Feb 2013 - Jan 2014
Technical Project Manager - Media
Engineered integrated digital solutions and merchandising for Specialized Bicycles Inc, Compact Power Equipment Rentals Inc
Sep 2010 - Feb 2013
2 education records
Michael Tung education
Bachelor Of Arts, Photo + Media Management
Columbia College Chicago
Diploma - Associate Of Science (A.S.), Electrical Engineering
Ngee Ann Polytechnic
FAQ
Frequently asked questions about Michael Tung
Quick answers generated from the profile data available on this page.
What is Michael Tung's role at their current company?
Michael Tung is listed as Marketing Analytics & Data Strategy | MarTech / AdTech | AI/ML | Personalization and Recommendation.
What is Michael Tung's email address?
AeroLeads has found 1 work email signal at @smartsheet.com for Michael Tung.
What is Michael Tung's phone number?
AeroLeads has found 1 phone signal(s) with area code 844 for Michael Tung.
Where is Michael Tung based?
Michael Tung is based in Greater Seattle Area, United States.
What companies has Michael Tung worked for?
Michael Tung has worked for Apple, Smartsheet, Retail Voodoo, Imagicorps, and Upshot Digital Agency.
How can I contact Michael Tung?
You can use AeroLeads to view verified contact signals for Michael Tung, including work email, phone, and LinkedIn data when available.
What schools did Michael Tung attend?
Michael Tung holds Bachelor Of Arts, Photo + Media Management from Columbia College Chicago.
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