Mykhailo (Misha) Kurochkin Email & Phone Number

Lausanne, Vd, Ch

Lausanne, Vaud, Switzerland

Helping the President of the IDCN Geneva Lake branch to collaborate with the Corporate partners and facilitate the job search process for the partners and spouses of the internationally relocated employees.

Lausanne, Vaud, Switzerland

Organizing and managing career development events, facilitating networking opportunities with corporate partners, and ensuring the smooth execution of workshops and activities for accompanying partners.

Dubai, United Arab Emirates

NLSQL is a SaaS startup developing BI (Business Intelligence) technology that allows company employees to easily access key performance metrics using only natural language.Responsibilities:Provided guidance and advice on business strategy and growth opportunities. This involved analyzing the market landscape and identifying potential customers and partnerships to help the startup approach the GCC market.

Kyiv City, Ukraine

Responsible for managing sales and marketing operations across 9 CIS markets and Israel. The main responsibilities include implementing the company's sales and marketing strategies, as well as managing and expanding distribution networks and strategic partnerships with local distribution companies.Highlights:- Accomplished the expansion of the distribution network from 5 to 10 markets.- Established strategic partnerships with local distribution and service companies. -… Show more Responsible for managing sales and marketing operations across 9 CIS markets and Israel. The main responsibilities include implementing the company's sales and marketing strategies, as well as managing and expanding distribution networks and strategic partnerships with local distribution companies.Highlights:- Accomplished the expansion of the distribution network from 5 to 10 markets.- Established strategic partnerships with local distribution and service companies. - Developed and implemented a go-to-market strategy to achieve company goals.- Successfully launched new product line-ups across target markets.- Achieved the highest margin across target markets.- Established a strong brand ambassador community of professional photographers in Ukraine.- Executed complex marketing activities such as product roadshows, Touch-and-Try events, and workshops with top-world professional photographers and videographers.- Launched a branded online store in Ukraine.- Successfully resolved cross-border service support setup. Show less

Kyiv, Ukraine

Responsible for managing and developing relationships with key accounts, including national retail CE chains, overseeing existing and developing new sales channels, driving sales growth, and implementing strategies to achieve revenue targets within the Ukrainian market.Highlights:- Surpassed sales revenue target by achieving 25% increase.- Elevated DI products market share within the CE sales channel.- Expanded the SKU matrix in flagship stores by 30%.- Increased SKU ASP… Show more Responsible for managing and developing relationships with key accounts, including national retail CE chains, overseeing existing and developing new sales channels, driving sales growth, and implementing strategies to achieve revenue targets within the Ukrainian market.Highlights:- Surpassed sales revenue target by achieving 25% increase.- Elevated DI products market share within the CE sales channel.- Expanded the SKU matrix in flagship stores by 30%.- Increased SKU ASP above the market through aggressive niche product promotion.- Implemented an SKU split strategy (exclusive/derivative) across various sales channels.- Achieved a 20% increase in sales within the E-commerce channel.- Improved attachment ratio (camera + lens + accessory) by 30% in the PRO photo channel. Show less

Kyiv, Kyiv City, Ukraine

Responsible for developing and executing omni channel sales strategy to increase sales, market share, and profitability of camera and personal audio across Ukraine with a main focus on key accounts coverage and in-house share.Highlights:- Successfully implemented sales and marketing plans in Ukraine.- Developed and maintained close cooperation with distributors.- Managed product portfolio for sales channels and product matrix for the key accounts.- Implemented in-store… Show more Responsible for developing and executing omni channel sales strategy to increase sales, market share, and profitability of camera and personal audio across Ukraine with a main focus on key accounts coverage and in-house share.Highlights:- Successfully implemented sales and marketing plans in Ukraine.- Developed and maintained close cooperation with distributors.- Managed product portfolio for sales channels and product matrix for the key accounts.- Implemented in-store merchandising management and trade marketing activities for key accounts.- Successfully resolved local certification issues. Show less

Kyiv City, Ukraine

Core tasks were related to developing and implementing marketing strategies for two retail brands to drive customer acquisition, retention, and ARPU growth through the retail channel.Highlights:- Development and execution of retail marketing strategy, promo activities, and ad campaigns in close cooperation with the retail sales department.- Launched a new retail brand of satellite internet for home users.- Launched a new bundle service - ICTV, Internet, and Telephony for… Show more Core tasks were related to developing and implementing marketing strategies for two retail brands to drive customer acquisition, retention, and ARPU growth through the retail channel.Highlights:- Development and execution of retail marketing strategy, promo activities, and ad campaigns in close cooperation with the retail sales department.- Launched a new retail brand of satellite internet for home users.- Launched a new bundle service - ICTV, Internet, and Telephony for home users. Show less

Kyiv City, Ukraine

Responsible for planning, organizing, and managing photo gifts and accessories category to ensure maximum market share and profitability over 24 branches across Ukraine.Highlights:- Managed a team of 20 Regional Category Managers.- Increased target margin from 20% to 45% by implementing a new pricing policy and flat commercial terms for each region.- Insured marketing ROI growth 3x times by national trade marketing campaigns.

B, Marketing, European Qualification Framework – 6Th Level

Qualification program NIMA

Specialist, Marketing And Management

Diploma: Marketing and management specialist