NOVELA is Singapore’s first international multi-brand beauty retail store. We focus on integrating international popular products to provide consumers with a time-saving and money-saving shopping experience. Our retail stores adopt a revolutionary design concept to provide customers with modernity, comfort and style as well as a calm and relaxing atmosphere to maximize the shopping experience. NOVELA was established in 2012 with the aim of becoming the largest multi-brand beauty store in Singapore’s Asia Trade Centre. NOVELA is committed to building an excellent international brand. Actively deploy in the international market. Now it has comprehensive coverage of Asia, the United States, Europe, and the Middle East markets.About our logoThe NOVELA logo mainly symbolizes the beauty and elegance of women. The name comes from the Spanish word "La Novel", the story. It is in line with the corporate philosophy of "inner beauty is a woman's true beauty".

Founded in 1969, Flextronics Group is a multinational company headquartered in Singapore and listed on NASDAQ. It is currently the world's second largest electronic contract manufacturing service provider (EMS) and one of the world's top 500 companies. In 1981, it set up a factory in Singapore, making it the first American manufacturer to set up a factory overseas.