BEATCONNECT: • Identified improvement opportunities in the company's data infrastructure setup • Streamlined the GTM strategy to improve data tracking, revenue opportunity and user experience • Created a revenue model to highlight purchasing differences between user segmentation groupsTICKET JUNKY / PRIZE GUYS: • Implemented a tracking platform for purchases, post timelines and user trends • Altered their social media schedule providing the ability to post 3x more opportunities

Uses evidence-based principles from the learning sciences to design programs that work with the cognitive, emotional, and social needs of professional learners.

Copper was the 1st fully integrated CRM platform with Google Workspace without software or add-ons: - Developed an Account Management strategy that improved retention for new/old client cohorts- Implemented lead-scoring markers which improved routing processes for Sales reps and BDR's- Deployed new commission structures that encouraged co-operation and met financial ROI metrics- Improved processes across the company providing managers with insight/forecasts on their results- Utilized analytical models to guide C-Suite on pricing decisions, headcount requirements and discounts

After years of guest lecturing on "Big Data", I joined the faculty to teach Enterprise Analytics. Beyond the material itself, I helped students understand the important of the "So What" moment and how to create clear, non-analytical presentations to management with clear action steps.

Bizzabo is an immersive in-person, virtual, and hybrid event platform. My work included: - Deployed new financial projection models which improved forecasting accuracy - Enhanced retention capabilities by decreasing customer contact-points between CS and AM reps - Implemented new compensation models with customized quotas linked to consumer tier behaviour(s) - Provided SalesForce recommendations to improve reporting deficiencies and KPI-attainment

Bolt evolved from consumer storage into assisting businesses with their storage, fulfillment and delivery logistics. My work included: - Improving KPI-insight processes to assist employees and C-Suite awareness of funnel - Developing compensation plans and reporting metrics to improve outcomes/motivation - Providing forecasting support for sales, hiring requirements and logistical volume - Promoting a, simplified, data-centric work environment inclusive of strategy and action

Airmeet is a platform for virtual summits, meetups & workshops with a social lounge to deliver a rich networking experience. My work included: - Redeploying HubSpot with revised tracking, dashboards and KPI-reporting initiatives - Devising compensation models for sales and account managers incorporating KPI-sensitivities - Leading training seminars on how to incorporate data/results into daily routines - Serving as project manager for cross-functional work between IT, Marketing, Sales and CS

CreditGenie provided a digital solution to small and mid-sized businesses (SMB) for on-the-spot consumer financing options. The workforce was furloughed during Covid; the company did not recover: - Developing the company's technology stack including dashboards and reporting initiatives - Establishing KPI's including growth targets, headcount and territory management - Modelling compensation plans for sales reps, on-boarding employees and account managers - Optimizing revenue through processes, marketing campaigns and customer success strategies - Serving as the project manager cross-functional work between departments

A SaaS-based company that automated adherence to privacy/governance laws (including GDPR, CASL and CCPA). My work included: - Managing HubSpot functionality for sales, marketing and customer success- Maximizing lead-efficiency by developing ROI-process around acquisition sources - Optimizing lead utilization rate by creating accountability within the sales team- Leading revenue meetings highlighting sales rep metrics, pipeline values and customer renewal rates- Creating retention dashboard identifying at-risk renewal forecasts

TONICA: The first sparkling, fermented organic beverage available across Canada • Created a brand strategy to attract new retail opportunities • Provided pricing strategies to secure large-scale national distributorsTORONTO DODGEBALL: Toronto’s first and (now) largest organized Dodgeball sports league • Established the marketing and pricing structures to generate awareness and registration • Sourced a larger management team to help sustain the company's growthBABIES GO: North American distributor of instrumental baby melodies • Secured the option for local production rights from the South American producer/manufacturer • Instituted a marketing plan, including brand development, to attract Canadian & USA distributorsNORTH YORK INLINE / TORONTO INLINE: Initiated the city’s 1st organized roller hockey league • Led a management team to oversee and implement all aspects of the company • Expanded operations to become Canada’s largest single location inline hockey league

Gaming Nation was the parent company for 5050 Central, Guru Elite and BD Sports. My work assisted the company's sale to a US-investor who rebranded the company and divisions to NYC: - 5050 Central was North America's market leader for 50/50 raffle fundraising programs - Guru Elite was a SaaS-based sports content company featuring articles and betting tools - BDSports was the UK's largest in-stadium betting provided who launched a 50/50 raffle program

- Implemented BI tools to assist cross-division understanding of revenue and client checkpoints- Created analytical process to fuel 100+ case studies showcasing all aspects of the platform- Increased revenue by encouraging clients to utilize incentivized pricing and special theme days- Devised a new convention strategy to attract clients in both new and existing segments - Composed a "Best-Practices" handbook which was sent to clients by DRIP email campaigns - Designed a quarterly newsletter celebrating both company and client successes- Published new training tools for clients to utilize when training their own staff

- Created retention metric processes by understanding subscription-type behaviours- Limited churn and improved subscription rates with targeted pricing strategies- Calculated client lifetime value(s) which was used to alter cost-of-acquisition strategies- Improved user conversions rates with social media articles, sports contests and email campaigns- Managed the Customer Service team empowering them with tools to handle issues/concerns

- Recommended email strategies to improve engagement/revenue for their subscription platform- Created sport-appropriate case studies for the marketplace (soccer and rugby)- Tailored raffle material to UK marketplace and its Match-Day-Draw approach

- Managed a $60 million portfolio of core Rogers products plus emerging SaaS products- Collaborating with finance to create, board approved, forecasts/models- Translated models into achievable KPI's for sales managers and reps- Monitored progress, presented results and recommended opportunities for achievement

- Segmented customer’s life-cycle and highlighted opportunities for improvement- Managed retention programs improving retention revenue by $1million- Worked with Customer Service manager to augment escalation/concession processes- Implemented sales rep programs which enhanced sales in top retention segments- Developed processes to limit revenue churn from both in-contract and post-contract clients - Improved NPS-scores and usage rates through integrated, Pardot, email campaigns

- Provided sales forecasting and employee efficiency results for budgeting purposes- Led a SalesForce initiative to augment reporting tools into real-time (centralized) system- Presented/recommended sales strategies based on under-penetrated segments/areas - Monitored sales results against corporate KPI's (from complex databases and analytical metrics)- Rationalized changes to the commission plan that which improved results &customer interactions

- Provided rationale to further expand the company’s presence into Travel, Products and Jewelry - Improved SalesForce work-flow process to improve sales of new segments- Met with key suppliers to discuss revenue and delivery enhancement opportunities- Improved market penetration through marketplace research and competitor analysis

- Hired, trained and managed a division from 5 employees to 20 direct reports - Customized management reporting tools through SalesForce and Cloud-Based server- Recommended pricing strategies and revenue opportunities by analyzing purchasing patterns - Improved assessment protocols and limited fraudulent exposure through a documentation system

- Published training guides and led all training modules across the Canadian network- Selected the Canadian product mix and published through a self-designed, award-winning catalog- Managed the upsell/resell programs incl. installation, warranties, add-ons and inventory programs- Improved the lead-to-sales ratio through specific marketing opportunities and follow-ups

- Instituted brand standardization across marketing, operations and in-store design- Differentiated in-store VS catering streams with separate budgets, plans and targets- Revamped catering operations with new marketing, pricing structure and pictorial How-To manual- Negotiated contracts for food/beverage suppliers, advertising and in-store developments- Initiated a product development team to create, source and implement new products

- Managed the Sales network consisting of both internal reps and Distributor employees- Developed a training program which improved sales rep knowledge and consumer experiences - Established regionalized pricing for Canadian areas: West, East and Maritimes- Created an inventory system which improved delivery/installation times

- Collaborated with clients to discuss core competencies and competitive differences- Implemented client initiatives based on operational strengths and marketing opportunities