Michaella G. Kurdziel Email & Phone Number

New York, Ny, Us

New York, Ny

Serving as an advisor, fractional executive leader, and thought-partner + builder for early-stage and high-growth companies. Work with a maximum of 3 companies at a time, specializing in retail, wellness, and lifestyle brands.Responsibilities and projects include: - Develop strategic frameworks for growth, brand positioning, and operational excellence - Partner with executive leadership to build a scale, including insourcing vs. outsourcing, process mapping, sales infrastructure, budgeting, and forecasting - Build operational roadmaps and partner with teams across an organizational structure through a business transformation - Perform marketing process audit + building: funnel activity management, calendaring, SOPs + responsibilities, goals and measurement - Marketing, branding, and technology agency RFP management, onboarding, and process execution - Ecommerce website management, product management and development, and experience journey best practice implementation - Customer experience (retail and ecommerce) advisory and employee coaching - Develop brand identity, experience journey, and go to market strategy - Fundraising advisor - Key partner to c-suite and executive leadership on an on-going basis

Founding team. Built MVP for mental wellness app. Created go to market strategy, customer voice, and brand strategy.

Greater New York City Area

Led People Operations, Learning & Development, Communications, IT, and Facilities management teams. Rebuilt internal transfer, voice of employee, compensation, all employee on-boarding/orientation, management training, and customer-facing training programs. Led company with expertise in organizational theory, organizational transformation projects, and interpersonal development.

Greater New York City Area

Built MM.LaFleur's Voice of Customer program. Created NPS and CSAT standards, closed circle feedback loops for revenue/marketing, customer training, and operational considerations for major internal hubs of experience: CX, Retail, Logistics, Engineering/Product, Design/Physical Product Fit & Quality, and Physical Product Production. Dictated all major customer-facing policies, communication standards, and SLAs with each internal "hub of experience."

Greater New York City Area

First employee at MM.LaFleur. Created MM.LaFleur customer voice, standards, and end-to-end experience. Built customer retention marketing models, dashboards, and LTV expectations. Worked closely with MM's design, production, and logistics teams on packaging, tag designs, packing standards and timing. Fun fact: Served as MM's fit model for several years, learning the technical expectations and thought-process behind the product to share with customers.

Greater New York City Area

Development of global firm-wide internal software, internal strategy, and corporate relationship management.

New York, Ny

Internal strategy and corporate relationship management