Michael Lagonigro Email and Phone Number
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Michael Lagonigro personal email
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• Senior CPG sales and marketing leader with a distinguished history of delivering transformative growth in revenues , market share, and profitability for major brand holders including Diageo, Utz, Hanover Foods, Nestlé, and Playtex.• Effective at bridging strategy and implementation. Created data-driven playbooks and used a consultative, customer-centric approach to strengthen brand equity and go-to-market execution through multiple retail and distribution tiers.• Outstanding collaborator, skilled at aligning internal and external stakeholders around a common vision.SKILLS• Sales Strategy & Leadership• Strategic Planning • Brand Marketing • Trade Marketing• DSD – Direct Store Delivery• P&L Management • Sales Finance• Roadmap Development • Business Relationship Management• Three-Tier & Control State Alcohol Distribution • New Business Development• Product Innovation • Personnel Leadership and Development• Team Performance• Promotion Analysis• Fact Based Selling• Category Management• IRI & Nielsen Analysis
Utz Quality Foods
View- Website:
- utzsnacks.com
- Employees:
- 944
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Senior Key Account ExecutiveUtz Quality Foods May 2015 - PresentHanover, PaRepresent the full product portfolio within the dollar, value, specialty, military, and international chain channels. Exceed revenue, distribution, and profit goals by leveraging analytics and relationship development to drive P&L performance and accelerate market penetration.
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Director Of Strategic Pricing And Promotional EffectivenessUtz Quality Foods Jul 2014 - May 2015Hanover, PaRecruited to strategic role tasked with building and deploying uniform strategies, tools, and best practices to sharpen pricing frameworks and account valuation. Managed creation of trade promotion digital transformation tools, trade budgets, and profit plans. Headed matrixed teams of business and IT stakeholders.
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Director Of Marketing And Trade PromotionHanover Foods Corporation Apr 2010 - Jul 2014Hanover, PaDirected the 360º strategic brand vision and architecture as chief marketer with $350MM CPG food products company. In role reporting directly to the Chairman, managed P&L performance and directed all aspects of trade and consumer marketing strategy. -
Regional Marketing ManagerDiageo Sep 2002 - Aug 2009Defined and executed brand vision and architecture for 3-state region with $15B global spirits company. Directed full scope of go-to-market brand planning and positioning for on-premise and off-premise channels; conceptualization and localization of traditional, digital, and experiential campaigns; time and action calendars; activations; and analytics. Managed matrixed team comprised of marketing specialist, event/promotion managers, distributor marketers, Master of Whisky, and $4M A&P budget. -
Market Distributor ManagerDiageo Apr 2001 - Sep 2002Promoted to lead sales and marketing efforts in key Washington, DC influencer market, heading multicultural and broad market campaigns that increased market share and attained 57%+ gross profit margins.
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Manager, Category ManagementDiageo Jan 1999 - Apr 2001Developed and sold category management plans including strategy, pricing, and retail clustering to key clients with specific local market strategies. Attained category captain role with Pennsylvania Liquor Control Board by developing retail-clustering project that resulted in new go-to-market strategy for state based on consumer demographics.
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Category Development ManagerPlaytex Products Sep 1997 - Jan 1999Recruited by director of category management to help execute company’s aggressive strategy to turn around key accounts whose retention was being threatened by private-label products. Headed category management for Woolite Rug & Upholstery and Playtex Glove brands; developed strategic selling solutions for sales personnel and broker network. -
Category Management Manager, Northeast DivisionNestle Jan 1997 - Sep 1997Handpicked for position by division’s vice president to provide category management leadership and training across entire product line in $1 billion Northeast division. -
Category Development Manager, (Nestlé Frozen & Refrigerated Foods)Nestle Nov 1994 - Jan 1997Led category development process and growth for the new, $135 million division encompassing Stouffer Foods, Contadina refrigerated pasta, and Nestlé refrigerated cookie dough.
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Sales Technology Coordinator, (Stouffer Foods)Nestle Oct 1993 - Nov 1994Promoted to drive distribution, sales growth, and shelf space in $50 million region. Attained category captain status at major accounts by leveraging data and technology
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Sales RepresentativeNestle Jan 1988 - Oct 1993Marketed products to independent, chain, wholesaler, and key headquarter accounts. Implemented promotions at individual accounts.
Michael Lagonigro Skills
Michael Lagonigro Education Details
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Business Management
Frequently Asked Questions about Michael Lagonigro
What company does Michael Lagonigro work for?
Michael Lagonigro works for Utz Quality Foods
What is Michael Lagonigro's role at the current company?
Michael Lagonigro's current role is Sales & Marketing Leader.
What is Michael Lagonigro's email address?
Michael Lagonigro's email address is mi****@****zon.net
What schools did Michael Lagonigro attend?
Michael Lagonigro attended Providence College.
What skills is Michael Lagonigro known for?
Michael Lagonigro has skills like Competitive Analysis, Marketing Strategy, Strategy, Market Planning, Management, Brand Development, Trade Marketing, Marketing, Shopper Marketing, Fmcg, Sales Management, Business Planning.
Who are Michael Lagonigro's colleagues?
Michael Lagonigro's colleagues are Lakwinder Ghotra, John Thomas, Alex Sanchez, John Revello, John O'malley, Josephine Sobah, Michael Mclellan.
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