Michael Lahue Email and Phone Number

Drive Site Experience and Brand/Product Discoverability on key domestic Wholesale sites--Including Target, Wal-Mart, Kohl's, Amazon, and moreLead International Wholesale partners' eCommerce efforts--Launch Carter's eCommerce domain sites worldwide; recent launches include Costa Rica, Mongolia, Hungary and Panama--Optimize partners' eCommerce efforts by analyzing web analytics, identifying ways to enhance their site user experience, optimizing site SEO and providing recommendations for paid media--Support Carter's International partners' non-domain (retailer and marketplace) eCommerce efforts--Launched Carter's Europe eCommerceLed Carter's Mexico eCommerce initiative--Led discovery, RFP, vendor selection and implementation--Partnered with Finance on P&L--Determined support structure, responsibilities and process flows--Business lead and decision maker on the initiative across all business areas (storefront experience, payments, warehouse operations, marketing, systems integration, fulfillment, customer service)--Acted as Program Manager by defining initiative scope and schedule, coordinating all cross functional teams and ensuring Mexico initiative delivered on time and within budget--Launched Carter's Mexico eCommerce in Q4 2019

Business lead on the launch of Carter's Canada eCommerce site, cartersoshkosh.ca--Defined requirements for all aspects of business from storefront experience, payments/fraud, warehouse operations, fulfillment, customer service--Implemented, stabilized and optimized all aspects of the Canada eCommerce operations--Managed relationship and budget with local 3PLLead discovery of International expansion opportunities--Launched Carter's Brazil eCommerce--Responsible for Brazil eCommerce P&L and performance--Manage relationship with local wholesale partner

Managed storefront features and functionality of Carters.com and OshKosh.com--Launched International shipping by implementing FiftyOne/Borderfree service--Owned IBM Coremetrics site analytics--Managed and optimized IBM Intelligent Offer recommendation zones across site--Presented and led breakout sessions at both the Regional and National IBM Coremetrics summits --Managed and optimized Bazaarvoice ratings and reviews--Continually enhanced user experience by implementing new features and functionality

Launched Carters.com and OshKosh.com--Included creating business requirements, storefront experience, testing, implementing--Defined the merchant roles for eCommerce

Planner - Women’s Better, Streetwear & Junior PlusDrove the sales and profitability of a $32 million apparel business. Tailored assortments for 216 locations based on regional preferences, ensuring the correct product and vendor mix by location. Developed and executed seasonal strategies and merchandise buys for all locations. Responsible for financial location plans consisting of sales, gross margin, stock and turn requirements.Selected Accomplishments: -- Grew Macy’s Private Brand sales $1.7 million, and repositioned brand as #1 vendor in department by identifying opportunities through rigorous location and demographic profile analysis.-- Created new assortment strategy based on size and store profile differences for $9 million Streetwear and Junior Plus departments, resulted in #1 sales to plan among all Macy’s divisions. -- Developed aggressive replenishment initiative. Negotiated upfront discounts with vendor. Initiative lowered stock, increased margins and contributed to a sales increase of $1.4 million in 2008.-- Assisted in recruiting, interviewing and recommending potential candidates for employment. Recruiting process included participating in job fairs, facilitating information sessions, interviewing potential candidates and recommending candidates for hiring.-- Successfully integrated Oracle Top Plan and JDA Arthur software into seasonal planning process. Served as liaison between division and Information Systems team during implementation.

Associate Buyer - Mens Sportcoats & OuterwearMaximized sales and profit margin for $17 million area of business through the creation of merchandise assortment plans and pricing strategies. Created specific marketing strategies to reach target demographics and maximize ROI. Reacted quickly and aggressively to exploit sales trends. Created and managed accurate financial forecasts in order to achieve sales, gross margin, stock and turn objectives. Selected Accomplishments:-- Developed innovative merchandise and marketing strategies based on consumer profile and fashion trends and presented to Senior Vice Presidents of Macy’s on a seasonal basis.-- Rebranded department and created Luxury Solid Sportcoats program. Negotiated with vendors for discounted costs and Macy’s exclusive merchandise. Secured additional advertising and marketing funds. Resulted in $2.2 million in sales its initial season, and $5.6 million the following year. -- Created fashion advertising for newspaper, direct mail catalogs and in-store collateral. Included designing layouts, writing copy, choosing product samples, giving photography direction and proofing final versions before print. -- Presented the strategic business plan to over 500 store and regional managers on a seasonal basis. Assisted in the organization of seasonal seminars in 5 cities across the Midwest and South. Thirty-minute product knowledge round robins for each key vendor were also conducted. -- Trained and supervised college interns on a seasonal basis. Twelve-week internships consisted of training on all aspects of retail, including strategic planning, forecasting, systems management and advertising. Full time offers were extended based on recommendation.

Assistant Buyer - Bath ShopManaged $7 million Bath Rugs department that included determining product assortment, forecasting sales, creating financial plans and advertising.Selected Accomplishment:-- Partnered with VP of Macy’s Information Systems and participated in off-site executive meetings regarding the Home Store consolidation. Documented best practices and timetables and presented findings to both the CEO and President of Macy’s Central.

Assistant Buyer - Ready to Wear, Small Electrics & Gourmet FoodsAnalyzed and communicated sales trends, profitability and other aspects of business to all levels of management, store associates and the vendor community. Responsible for all aspects of marketing and advertising. Gained management skills by overseeing and developing administrative assistant. Showed consistent results, leading to continued recognition and advancement.

Met with Fortune 500 clients to determine market research objectives and methodology. Developed proficient communication skills by conducting qualitatively emphasized phone interviews and writing a consumer profile based on the interview. Analyzed profiles, coded results and assisted in presenting research findings to client.