Michael Lake Email & Phone Number

Southborough, Massachusetts, United States

Massachusetts, United States

Bristol, CT

• Manage team of 10, including six direct reports – Production Managers and Production Coordinators – directly responsible for logistics content for all college sports productions across the full family of ESPN networks..
• Work with inter-departmental task forces and partner with outside medical vendors to set strategy and implement ESPN’s testing guidelines, hiring practices, and travel guidelines for college sports productions, amidst.
• Supervise the execution of ESPN's on-site presence at marquee events, including the College Football Playoff Semifinals; New Year's Six Bowl games; CFP National Championship game; ESPN's College GameDay coverage at the.
• Led the roll-out of new travel management systems for the entire ESPN Productions population (2,000+ employees). Closely collaborate with Disney Global Travel and American Express Global Business Travel to troubleshoot.
• Drive over $500K annual T&E savings from strategic sourcing, negotiation, and relationship building with hotel partners
• Oversaw the final phase systems implementation of ESPN's Workforce Integration project, converting all freelance independent contractors to classifications of exempt and non-exempt employees

Bristol, CT

Greater New York City Area

• Eight years, in progressively higher positions, overseeing all aspects of integrated sponsorship marketing for ESPN college sports multimedia content, generating approximately $300MM+ sales revenue annually
• Developed creative, unique, cross-platform solutions including television, digital, social, and emerging technologies.
• Frequently negotiated with advertising clients/agencies and internal editorial partners to find win-win solutions for the fan
• Worked with external rights-holders to insure compliance with network programming agreements while maximizing acquired rights
• Drafted long-form Sponsorship Agreements, working closely with Legal, for new CFP official partners
• Worked on-site at major events with television production teams to ensure accurate delivery of all contracted sponsored elements, while decisively mitigating effects of live TV imperfection

Greater New York City Area

Greater New York City Area

• Oversaw creative development, content negotiation, and final execution of television marketing and integration plans for national advertising clients within all ESPN college sports telecasts, as well as BASS/Outdoors.
• TV contributor to marketing team recognized by the 2009 PROMO Interactive Marketing Awards for the Paramount Pictures Indiana Jones “Battle of the Bands & the Quest for the Crystal” platform

Greater New York City Area

Greater New York City Area

Bristol, CT

• Managed contact with advertisers’ agencies and internal constituencies for successful execution of on-air sponsorship packages for multiple properties, including college sports and the ESPN25 anniversary
• Shaped and enforced network editorial policies on the appearance and integration of sponsored items
• Organized and designed broad electronic archiving system for advertisers’ sponsorship elements

Bristol, CT

• Twice singled out for "Employee of the Month" performance award
• Integrally involved with implementation, training, and troubleshooting of new digital technology initiatives

Ithaca, New York Area

• Increased web site presence (www.ictv.org) and promoted programming to community cable audience
• Spearheaded efforts between broadcast and information technology groups to create the first of its kind online simulcast of ICTV linear broadcast feed, as an early predecessor to later VOD and OTT distribution
• Began partnership with TVGuide.com and Tribune Broadcasting to distribute program schedules for online and cable set top boxes
• Following channel re-assignment from local cable company, led efforts to rebrand the station with new logo and network graphics look
• Member of station's Executive Staff managing overall governance of the station with four other student members and faculty advisor

Ithaca, New York Area

• Authored a 100-page Operations Manual standardizing procedures
• Developed a full-scale training program for staff of 20 paid student Master Control Operators
• Member of station's Executive Staff managing overall governance of the station with four other student members and faculty advisor

Hyannis, MA

• Awarded for outstanding customer service from local store management

Falmouth, MA

B.S., Television-Radio

Activities and Societies: Ithaca College Television ICTV (1996-2000); Academic Computing & Client Services ACCS (1997-2000); TV Production.

Certification, Sars-Cov-2 / Covid-19 Contact Tracing

• Study of transmission and containment mitigation efforts of the SARS-CoV-2 virus • Symptomology of mild to severe COVID-19 disease •.

High School Diploma With Honors

Activities and Societies: National Honor Society (President); Bourne Community Access Television (Producer - School News & Sports)