Michael Lang Email & Phone Number

New York, Ny, Us

West Palm Beach, Fl, Us

Making your business look even better with customized graphic services and signage solutions.From building signs to birthday banners, we will assist with your signage needs from concept to completion. We proudly serve the local business community by delivering personalized customer service, unique designs and highest quality products.The team of Signarama Hartsdale is growing the footprint of the world’s largest sign franchise in Westchester.In 2019, we launched signals914.org, a sign-grant program for local non-profit organizations supporting their marketing activities with signs and display products.

Albany, Ny, Us

The NYAMA is a leading organization of marketing professionals from a broad range of industries and disciplines. The NYAMA focuses on providing access to the industry's recognized thought leaders, best practices, trends, and resources. NYAMA produces a variety of events throughout the year that feature marketing experts and provide valuable networking opportunities.In charge of developing an integrated digital media marketing strategy that- deploys opportunities across all digital platforms including websites, search, e-mail, social media, and mobile campaigns- integrates digital initiatives with an overall marketing plan- targets and delivers smart marketing messages to on-the-go and digital media savvy marketing professionalsSuccessfully reorganized and now coordinating all public chapter events featuring senior executives from Fortune 100 marketing organizations and agencies.

TerraConcepts & Solutions Inc. brings together experienced professionals and experts in the areas of sustainability, marketing and social media technology. We tell the story of the good work our clients do in ways that raise their reputation, increase employee productivity and customer engagement, and ultimately impact the bottom line.We develop and implement corporate social responsibility initiatives that are in line with the overall business and marketing strategy. In order to maximize the impact and achieve large scale engagement, we create social media based communication programs to connect with internal and external audiences.Services include:- sustainability screenings and assessments- building and improving sustainability/CSR portfolios- developing marketing and communication strategies- creating social media campaigns and smart phone apps- performance measurement

Geneva, Ch

Following the acquisition of R.J. Reynolds International by Japan Tobacco (JT) assigned to the US subsidiary to restructure the marketing department and to integrate JT’s U.S. operation into the existing JTI organization. Promoted to lead marketing department of JTI’s U.S. operation reporting directly to the President. Managing consumer and trade marketing activities with an emphasis on developing and implementing a business concept for future growth.- Increased sales by 25% and 12% in two consecutive years and created improvements in various brand dimensions by repositioning the brand and designing powerful wholesale and retail incentive programs.- Developed and sold global HQ on $20m investment for a 10-year business plan to grow U.S. volume and profit proving the viability of the U.S. business model.- Uncovered additional revenue potential by successfully designing and implementing a marketing analytics and forecasting infrastructure and tracking performance indicators.- Generated additional $6m in revenue in year one by analyzing brand usage and awareness, and re-launching the main brand including introduction of brand line extensions.- Realized annual savings of $1m by initiating product sourcing change from Japan to Turkey.- Realized savings of 15% by revealing inefficiencies in marketing spending.

Geneva, Ch

Spearheaded the strategic repositioning of the Camel brand in one of the key European markets, and overhauled the marketing organization by streamlining teams and realigning areas of responsibility. In charge of a brand management and promotion team managing the Camel brand ($450m annual sales) in all aspects of the marketing mix and aligning marketing activities with the global brand team.- Ended Camel’s 7-year declining market share trend by orchestrating successful brand re-launch driving a $30m fully integrated through-the-line communication approach.- Pioneered Camel’s social and digital marketing activities in Germany launching the Camel Online Community.- Realized savings of about $250k annually by renegotiating more favorable agency contract enhancing cost transparency and establishing incentive system.- Spearheaded the “Camel Creative Challenge”, a $20m integrated campaign that gained extensive recognition and awareness; one of the most successful and talked about promotions in the tobacco industry in Germany.- Planned and implemented extensive brand communication supported by $25m media plan (out-of-home, cinema, print) and $15m activation budget (retail, direct-to-consumer).

Recruited by this consulting firm specializing in recruiting and training marketing and sales personnel as member of their consumer electronics account team; recruited marketing and sales specialists, and organized and held client specific trainings and workshops on the subject of team building.

Tokyo, Jp

Fast-track promotion with the German subsidiary of this leading consumer electronics company to become in charge of the $70 million Home Video product line. Represented product groups at international management meetings, managed budgets, and held P&L responsibility.Achieved #1 market position in Personal Audio category.

Tokyo, Jp

Management assistance and project work: Developed image campaigns for consumer service organization, coordinated dealer conventions, organized national marketing & sales conferences, prepared speeches & presentations for public & internal appearances.

Education record

Education record

Diplom-Kaufmann (Masters Degree), Marketing, Finance

Bachelor, Economics & Political Science