Michael Larue Email and Phone Number
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SALES STRATEGY ✦ SALES MANAGEMENT ✦ P&L MANAGEMENT ✦ BUSINESS DEVELOPMENT ✦ KEY ACCOUNT MANAGEMENT ✦ SALES TEAM LEADERSHIP ✦ CONTRACT NEGOTIATIONSA Sales, Customer Support, and Business Unit P&L Leader with progressive B2B experience, I have led business development strategy, revenue growth, and teams for consumer products/CPG brands. I am versed in adapting approaches for various products, markets, distributors, alternative channels, and retailers of all sizes as well as transitioning fresh insights into business plans, action, and results. Throughout my career, I have crafted the sales story and strategy for high-level customer presentations, leveraging analytics to influence decision makers. A servant leader, teacher, coach, and mentor, I am focused on building commitment around shared goals and educating sales reps on data-based selling to achieve volume and revenue targets.A few examples of my contributions:✔ Developed alternative packaging, pricing, and field implementation strategy that reversed volume decline for a CPG brand’s core business producing 25% volume growth. ✔ Established national annual operating plan that reinvigorated stagnant beverage sales to 34.5% volume growth.✔Collaborated with Innovation, R&D, marketing, and finance leaders on discovery, development, and commercialization to meet changing market demand and deliver sales.✔ Developed and led top-ranked teams, mentoring and advancing the careers of high performers. Core competencies: Sales Strategy and Management … New Business Development … Market Expansion … Key Account Management … Business Unit P&L Management … Contract Negotiation … KPIs and Performance Management … Sales Team Leadership
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Senior Territory Executive, Food SafetyNsf InternationalNovi, Mi, Us
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Senior Territory Executive, Food SafetyNsf International Apr 2022 - Oct 2024Ann Arbor, Mi, UsConsulting with retail and restaurant industry customers to deliver services that support their organizations focus on food safety. NSF is hyper focused on creating value for our customers by helping them gain transparency within their supply chain as well as retail food safety auditing. We leverage creative audit and digital solutions to improve performance, streamline processes, control costs, create consumer confidence and build brand trust. We verify compliance to applicable food hygiene and safety laws in the areas our clients operate as well as to their own guidelines. -
Director Of Strategic Business DevelopmentTampico Beverages 2018 - 2021UsReversed volume decline in core gallon business; drove 78% increase in alternative package distribution in food stores (measured by Nielsen) generating 25% volume growth and $2.4M in incremental revenue at a manufacturer of one of the world’s largest volume fruit-flavored drinks. Member of cross-functional innovation team that developed and commercialized fruit and vegetable drinks targeted to health-conscious consumers. 2021 launch produced $660K in incremental revenue with distribution in key retailers, including Wal-Mart, Jewel Osco, ShopRite, Food City, Rouses, and Schnucks.Leadership scope included influencing team of regional vice presidents, sales revenue growth, market expansion, product innovation, field execution, and package and pricing diversification for a $40M/year business. Collaborated with R&D, innovation, marketing, and finance leaders to define strategy and develop and commercialize new products. Won Team of Teams award in 2019 for outstanding performance and leadership. -
Director Of Alternative BusinessTampico Beverages 2012 - 2018UsLed Tampico single-serve 20 oz strategy and expansion through Pepsi Beverages Company and distributors in key national markets. Reignited 20 oz single-serve volume growth to 34.5% delivering 5.1 million gallons and $3.7M in revenue— averting distribution discontinuation. Contributed to 40% volume growth by introducing Summer Retail Marketing Program. Drove 208% volume growth in 2014 ($1M incremental revenue) in the drug store channel; used licensee relationship with Walgreens to start conversation about National Tampico distribution in the channel and developed/executed a simplified test launch strategy that expanded rapidly to 4,500 stores based on results.Management scope included supporting key national accounts such as Walgreens, CVS, Target, Sears Holding Company, and Meijer. Created and maintained strong partnerships with distributors, brokers, and retailers to grow the portfolio. Worked closely with corporate and customer marketing teams to develop POS programs, promotions, trade advertising, and presentation decks. Led, empowered, and mobilized distributor sales force around sales strategy implementation.
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Major Account Executive ConsultantMichigan Office Solutions (Mos) - Xerox 2011 - 2012Grand Rapids, Michigan, UsManaged and grew B2B accounts for a $50M/year provider of office technology solutions. Exceeded annual sales goal by 20%. Provided consultative sales and account management to customers with $20M to $500M in annual sales. Utilized customer cost and usage data to develop solutions aligned with each account’s unique requirements. -
Michigan Market Unit General ManagerHostess Brands 2009 - 2011Managed P&L for the $85M/year Michigan market of a multibillion-dollar commercial bakery and distribution company. Led business unit to become #1 market (out of six markets in Central Division) for execution on new product and limited time offerings. Reduced out-of-stock conditions 25%.Managed 18 direct reports and coordinated 200+ field sales representatives. Produced $2.9M growth in premium and super premium category brands (Wonder, Home Pride, and Nature’s Pride).Designed and steered strategic initiatives targeting major accounts such as Meijer, Kroger, Walmart, Target, Speedway, Walgreen, and CVS, as well as restaurants and institutional customers. Delivered revenue improvement through increased space allocation, better product mix, and optimal feature ad strategy. Focused DSMs on priorities and trained account managers on profitable package and pricing mix for key retail accounts.
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Unit General ManagerPepsi Bottling Group 2006 - 2009Purchase, New York, UsAppointed to this role to provide account development and strategic leadership for a $91 million annual sales and distribution operation with nine direct reports that coordinated 140 employees. Developed and executed annual operating plans tied to national strategic imperatives delivering key sales and profitability objectives. • Increased revenue by 2.1% and $3 million through successful execution of strategic initiatives.• Led complex selling and delivery conversion which increased market penetration and improved trade execution resulting in revenue growth of $1.3 million.• Translated complex price and promotion strategy into actionable sales targets which delivered margin improvement of $500,000. -
Director Of Retail SalesPepsi Bottling Group 2003 - 2006Purchase, New York, UsResponsible for leadership and sales strategy of a six member key account and territory sales team for Southern Michigan Market Unit. Delivered $126 million in revenue through expert market analysis and development of pricing and promotion strategies. Developed strategic selling initiatives for small and large format channels and conversion to key account, territory and route level objectives.
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Sales ManagerPepsi Bottling Group 2000 - 2003Purchase, New York, UsProvided strategic leadership and market development for the Milan Business Unit supporting a $29 million sales, delivery, warehouse and fleet operation with six managers and 55 frontline employees. •Generated cumulative revenue growth of 18% and $4.3 million.•Delivered controllable cost index of 98.7 driving $150,000 in cost savings.•Created and implemented sales and cost forecasting process which delivered 3% productivity gains.•Implemented new management structure which improved trade execution resulting in 10% improvement in customer service measurements.•Recipient of National “Rules of the Road” Role Model Award
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Selling And Delivery Operations Manager For Central Business UnitPepsi Bottling Group Mar 1997 - Aug 2000Purchase, New York, UsServed in consultative role to nine Market Units within the Central Business Unit to facilitate and evaluate sales processes and develop key business plans for a $765 million sales and delivery operation.•Implemented new selling system process for 1,000 employees which integrated Norand hand held computers for the sales, warehouse and settlement operations.•Developed and implemented an hourly labor forecasting, productivity and financial analysis model which delivered 10% productivity gains and reduced direct labor costs.•Instituted coaching sales and support process through manager lead training program.•Responsible for support of strategic planning for 22 locations within the Central Business Unit.
Michael Larue Skills
Michael Larue Education Details
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University Of Detroit MercyMaster Of Business Administration - Mba -
Central Michigan UniversityAccounting
Frequently Asked Questions about Michael Larue
What company does Michael Larue work for?
Michael Larue works for Nsf International
What is Michael Larue's role at the current company?
Michael Larue's current role is Senior Territory Executive, Food Safety.
What is Michael Larue's email address?
Michael Larue's email address is ml****@****hoo.com
What is Michael Larue's direct phone number?
Michael Larue's direct phone number is +177329*****
What schools did Michael Larue attend?
Michael Larue attended University Of Detroit Mercy, Central Michigan University.
What skills is Michael Larue known for?
Michael Larue has skills like Sales Operations, Forecasting, Management, Cross Functional Team Leadership, Sales Management, Strategic Planning, Key Account Development, Sales, Team Building, Consumer Products, Selling, New Business Development.
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