• Financial Year 2023: Achieved a 16% growth vs PY in NNS and 12.4% volume growth, implemented a project-based approach (Project Dynamo) 2x2x2 Strategy, drove strategic and margin improvement brands, and expanded distribution through redistribution.• Financial Year 2021: Achieved a 23% growth in NNS during the COVID period by deepening penetration, improving distribution for Camel and Cussons Baby in untapped markets with WH Distributors• Financial Year 2019: Developed a well-structured RTM model for Specialized Baby and Mother Care Shops, covering 4,260 outlets with Cussons Baby Products, and introduced the OMSR model in traditional trade, resulting in a 33% monthly increase in wholesaler sales• Financial Year 2018/19: Achieved a 17% sales growth over PY, reduced receivables days from 60 to 30,implemented a Simplified RTM Model, established a Sales Automation Model for comprehensive secondary sales data from 12,300 outlets, and embedded new WoW (Ways of Working)

• Trained, coached and mentored sales teams to deliver superior performance and drive best practices.• Identified and recruited sales teams and aggressive structured distributors• Conducted sales audits and Mystery Shopping exercises nationwide• Handled the appraisal and development of RTM (Route to Market) models• Ran BTL activities (Brand and Sales Activation)• Developed and setup Distributor sales operations systems• Trained on Key Account / Modern Trade development & management dynamics

• Financial Year 2016 (Half Year): Achieved 40% Sales growth over prior year (LY)• Financial Year 2015; Achieved 26% Sales growth over prior year, reduced Receivables days from 42days to 30days and developed a well-structured and sustained Secondary Sales system delivering 60% sell out of Primary sales and a reach of 15.650 Salons• Reported directly to the BU Head and played a crucial role in the senior management team.• Took ownership of AOP sales numbers and Key Performance Indicators (KPIs)

• Financial Year 2013: Developed a new non-traditional channel to contribute 26% to total company turnover• Financial Year 2011: Achieved 45% Sales growth over prior year, 10% reduction in functional expenses and 2% reduction of trade spend percentage of Net Sales. Reduced receivables days from 30 to 16• Reported directly to the Managing Director and a key senior management team member.• Developed sales strategies for all sales team towards exceeding growth objectives and profit targets• Supported distributors on the field to achieve sales distribution, visibility, and growth objectives• Increased market share in existing markets and maximized new business development opportunities• Ensured Trade discount budgets are utilized efficiently, within goal and with no unauthorized overrun

•Develop new business relationships, generate and negotiate new income for SC Johnson Ghana to an agreed annual target of USD 2,000,000 invoiced revenue, to increase year on year.•Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.•Screens potential business or sales deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options.•Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.•Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.•Distribution channel analysis and development •New product Sales development planning and management •Sales organisation planning and development

•Formulate and execute strategic sales distribution and promotional plans intended to achieve exceptional market penetration, Implement distribution strategy to achieve market share and profitability; setting direction for Company.•Accelerate growth with existing customers and develop new revenue streams by maximizing distribution and positioning products in 90% of our mainstream retail distribution channel.•Design and execute all relationship marketing communication including public relations and promotional programs.•Manage and execute an annual Promotional activation budget USD 320,000.00•Tasked to re-design a new Route to Market for the company.•Create, track and evaluate internal sales and logistics reporting to identify performance and effectiveness of all sales programs, offers, channels, markets and product mix.•Work closely with SCJ distributors to develop distributor Retail Sales Team dedicated to retail/supermarket based activities.•Manage the sales development of SCJ –Ghana Cleaners (Mr. Muscle) and Air Care (Glade) categories as a second and third to our Insecticide Category.•Manages an internal retail sales team of 5 and an external sales team of 25 involving target setting, motivating, rewarding and monitoring for results.

•Managing an External sales team (Distributor Sales Staff) of 25 people.•Use all available data to identify potential new customers and the reason why they would consider the brand/service on offer•Organise and periodically analyse factors influencing profitable volumes and brand performance. •Communicate effectively with all relevant departments to ensure awareness and understanding of customer initiated projects•Analyze service delivery and ensure that the company can differentiate and support loyalty programmes•Organize customer groupings and identity promotional activity which will increase sales•Keep an active understanding of market dynamics and ensuring proactive response while tracking competitive activity.Key Achievement :• Reduce out of Stock Situation of Malta Guinness in territory from 8% to 1% in 2003.

•Compile and Evaluate Sales data for research project.•Monitor return on investment across all Sales project units•Ensure that a coherent band message is delivered across all Sales project units•Work closely with key stakeholders – e.g. sales and product development to determine business objectives and strategy for project delivery.•Ensure brand offering exceeds consumer expectations – and work with all relevant parties to ensure its execution. Key Achievements:•Conducted a National research data collection exercise to launch Guinness Fridges (Project Cold) as a Point of Sales and offering ’Extra Cold “products to consumers.

•Achieve territory targets defined line manager•Achieve sales driver targets•Creates enhanced wholesaler, retailer and consumer relationship.•Gathers market and competitor information and communicates to line manager•Ensure proper route planning

•Achieve territory targets defined line manager•Achieve sales driver targets•Creates enhanced wholesaler, retailer and consumer relationship.•Gathers market and competitor information and communicates to line manager•Ensure proper route planning