Michael Lassiter Email and Phone Number

On the Buyer Experience (Search) team

I led a small team focused on helping Expedia’s lodging partners utilize our supply management platform in order to be competitive in the marketplace.• Strategically prioritized and resourced projects• Balanced business goals with the needs of users• Built relationships through cross-disciplinary collaboration• Mentored other designers• Contributed to a growing design system• Created wireframes, prototypes and visual designs

Ticketmaster Mobile Studio (formerly Two Toasters)I led the design of multiple iOS + Android products with a user-centric approach from ideation to launch for Ticketmaster and Live Nation.• Facilitated design sprints and usability testing sessions• Collaborated closely with product managers and developers• Mentored other designers• Created wireframes, prototypes and visual designs while adhering to iOS and Material Design guidelinesDesigned iOS + Android products with a user-centric approach from ideation to launch for Ticketmaster + Live NationLed the design of a sports-focused iOS app for last-minute tickets--Complete overhaul of the ticket re-sale + transfer experience within the Ticketmaster app--Launched a new concert discovery app, Soundcheck (Android)... Get it on the Play Store https://goo.gl/z0M2ag --Led a design/experience refresh of the flagship Ticketmaster app (iOS + Android)--Collaborated with the Distributed Commerce team on the design of a native purchasing SDK--Designed TMS logo and website. --As Two Toasters:• worked on implementing Material design in the Regal Cinemas Android app• assisted lead designer on the Liquidspace iOS app• refresh of TT logo and websiteTwo Toasters was a mobile product design company focused on mobile strategy and creating applications for iOS and Android devices. We worked with leading venture-backed companies, creative agencies and brands.

Brand identity, web design, print design, UI, UX.Various clients/projects, past+present:The V Foundation for Cancer Research, San Francisco Event Productions, Richir Outreach, MobileSmith, GraphicCell (NYC), Kelly MarCom, Duke Creative, Center for Courage & Renewal, Rivers Agency, Deep Search Audio, Ravenwood Productions, Air House Records, Air House Music Academy, UNC Medical Anthropology Dept., Birdcage Bottom Books, Architect Skateboards, and others.

I brought a user-driven process to website and web app projects for a diverse client base.• Created wireframes, prototypes and visual designs• Evangelized user-centric best practices and the importance of design systems• Interviewed users• Collaborated with clients, project managers and developersSelected projects: UX, visual design and front-end dev of a humanitarian aid tracking web app for International Rescue Committee. Featured on Wired.com: http://www.wired.com/2015/08/fedex-style-system-humanitarian-aid-now-free/ UX/Visual design of NCGetCovered (later changed to NCHealthConnect), a non-partisan initiative committed to improving health outcomes in North Carolina through outreach, education, and enrollment in the health insurance marketplace. http://www.nchealthconnect.orgComplete re-design of the new Caktus Group site, including front-end development— http://www.caktusgroup.com.--Branding / Art Direction / Web Design / UI / Web Apps / UX / HTML / CSS / Bootstrap / Print Design

Graphic design + art direction for direct sales brands Lulu Avenue and Henri&Nobel. Work included: Brand development, website, print catalogs, brochures, various promotional collateral. Identity created for Henri&Nobel.

During a month-long contract freelance position, I worked on numerous identity and website projects for small non-profits and larger corporate clients.

Graphic Design + Art Direction for a wide range of clients, including: Wrangler // The V Foundation for Cancer Research // Hood River Distillers // Action for Children NC // Downtown Raleigh Alliance

Full-time intern, under the direction of Hans Allemann and Jan Almquist. Responsible for conceptualizing and designing a series of posters for the PGMC 2008-09 concert series, as well as subscription brochure and ads.