林俊祥 Michael Lim Email & Phone Number

Singapore

Singapore

- Oversee country level P&L and distributors’ value chain to ensure the balance between net margin between Ecovacs and distributors to maxmize business oppportunity, leading to Singapore’s net margin increased 20% YoY for Q1 2024.- Champion strategies to drive sell in target for each country with right products, right pricing struture, right channel partners and right promotion for go-to-market, with the result of Malaysia to achieve 185% sell in growth YoY for Q1 2024.- Derive marketing plan and pricing support with optimized ROI to ensure sell out rate. Achieved +53% GMV growth YoY for Malaysia in Q1 2024.- Develop new channels to widen our channel coverage. Introduced livestream for product launch with exclusive mechanics to drive up 20% conversion and TV shopping by MediaCorp for wider outreach.

Singapore

- Oversaw product life time cycle from production, go to market, customer experience and customer service excellence- Led the On-screen display finalisation to ensure go-to-market execution and consistent improvements via user feedbacks.- Led the launch of Nakamichi Dragon mobile app (iOS and Android) to ensure UX and compatibility within the planned timeline

Singapore

- Strategized the online direct sales channels (dyson.com.sg, official store on Shopee & Lazada) with promotion plan, merchandising and negotiation for platform exposure.- Achieved total of 23% YoY growth of online sales in Q4 2022 and Q1 2023, via a series of tactical promotion planning across channels and versus competitors, supply planning, merchandising strategy and brand exposure on Shopee and Lazada.- Oversaw the planning of trade-up programme for dyson.com Singapore for sustainability and increase AOV

Singapore

- Develop multi-faceted strategies that focuses on achieving commercial targets, new user acquisition, and buyer retention to ensure YoY sustained growth for the computer category - Identify opportunities in the market and acquire new brands onboard to maximise assortment to address buyers' needs. - Lead Joint Business Plans (JBP) discussions and oversee long term strategic goals with brand partners on the platform. Notable brands include: Acer, Logitech, HP, ASUS and more.

Singapore

- Lead a team of 5 members to manage over 40 key strategic electronics brands across Mobile, Home Appliances & Computer categories. Notable brands include Apple, Samsung, HUAWEI, Dyson, Logitech, Acer, Oppo. - Lead & develop brands' JBP with in-dept analysis on brand's performance and identify key opportunities to ensure sustained growth for brand partners on the platform.- Devise New Product Launch (NPL) plans with brands and spearhead new initiatives that are more brand centric with content driven approaches. Successfully achieved target by >300% and surpassed performance from competing brands and platforms, allowing Shopee to become the preferred key sales partner for new electronics product launches

Singapore

- Managed over 12 key electronics brands to achieve an average of >250% overachievement of targets through close partnership & strategic planning. Notable brands include: HUAWEI, Acer, Logitech, HP, ASUS, DJI, Oppo, Realme, Vivo & Fitbit- Successfully implemented go-to market activities, tactical promotions and product launches for new and existing brands with an omni-channel marketing approach including in-app advertising exposures, livestream, influencer engagement, paid digital media & OOH. - Championed a new deposit initiative to secure conversion for short to mid tail SKUs with up to 65% improvement in conversion rates.

Shenzhen, Guangdong, China

- Championed product branding and marketing content strategy for Nakamichi Shockwafe in the US.- Kicked start the community building and achieved top 3 thread (Nakamichi Shockwafe owner group) in 6 months and maintained the ranking for the subsequent 6 months.- Led the content strategy for Amazon store listings to maximize the conversion rate.

Singapore

Provided audio and visual technical consultancy and project management services to clients including Microsoft office projects in China and India. Constantly communicating with clients for project coordination and technical design to ensure project delivery within the schedule and great client satisfaction.

Singapore

Worked in Channel Marketing team to oversee brand, product and channel marketing for China market, including market research, brand strategy, PR copywriting, social media content, relationship management with media /influencers and key presenter (English and Mandarin) for product launches.

Singapore

Worked with Corporate Marketing team to oversee audio product marketing strategy and execution, including product definition, customer profiling, marketing materials creation, product media launch and event management.

Singapore

Worked with R&D team and corporate marketing team to translate technical document into end consumer marketing document, including product packaging design and content copywriting. Involved in successful launch of key product in China with marketing material and press release copywriting in Chinese.

Singapore

Provided technical assistance in resource planning, setting up and operating equipment (audio, projection and lighting system) with AV team for concerts, corporate conferences, outdoor events, etc. Also, experienced in communicating with clients to archive their requirements and problem solving.

China

Focused on maintenance and improvement for company's English website. Also, assisted the team to translate contracts from English to Mandarin.

Bachelor’S Degree, Information Engineering And Media, Second Upper Class

Relevant courses include Audio Radio Production, Video Production, Digital Signal Processing, Industrial Product Design, Website Design.

Exchange Program, Economics, History, Geography Of China, Passed

It was a 6-month exchange program to acquire knowledge in economics, history, geography, culture, literature in China.

Diploma In Audio-Visual Technology, Audio Visual Technology, Diploma With Merit

Courses include Digital Signal Processing, Acoustic and Music Technology, Music and Music Production, Live Sound Technology and Digital.