Michael Watkins Email & Phone Number

Brisbane City, Qld, Au

South Melbourne, Victoria, Au

Leading the marketing and communications strategy for Dolly's Dream - helping to break the silence around bullying.

mudo is a content marketing consultancy. Clients include Taronga Zoo, Avery Office Products, Supré, Tourism North Queensland, Pedigree, Base Backpackers and The Herald Sun.

Brisbane, Queensland, Au

Working to launch TIACS.ORG, a free text service for Tradies, Construction Workers and Miners that gives them access to qualified psychologists in a simple, relatable and discreet way.

Darra, Queensland, Au

Working with some legends to make an invisible issue impossible to ignore #trademutt #TIACS

Brisbane, Queensland, Au

Built and implemented a Digital and Social framework for the newly established Aruga Social/Digital team, and created, developed and delivered strategic guidance for key clients.

Bella Vista, Nsw, Au

Hired to be the strategy lead within the Social and Content team in the lead up to Christmas to cover a 6 month sabbatical for team lead.Lead the content strategy across the Social and Content team for Woolworths Supermarkets nationally. Heavily focused on delivering insight led strategy and process frameworks across the 26 digital, social and print channels within the team.Highlights - Overhauled and implemented a new content operating model to manage the 200+ pieces of content created and published across 26 digital, social and instore media channels every month. - Developed and deployed a new Instagram Strategy that is soon to be best in class nationally - potentially globally. - Developed and implemented a new measurement and benchmarking process and framework to measure success and optimise content across all owned channels.

London, London, Gb

Headed up the social media team and lead the social strategy for brands that included PepsiCo (Red Rock Deli, Sunbites, Twisties, Smiths Chips and Doritos), Ferrero (Ferrero Rocher, Kinder Surprise, Nutella) and Xbox Australia.

Sydney, Nsw, Au

Head of social media strategy role across M&C's newly won Woolworths account. Tasks included managing Woolworths transition between agencies, including re-evaluating and resetting Woolworths core social media strategies business-wide for the next 2-3 years. Also involved process creation, development and deployment for content creation, media strategy and moderation frameworks across both Woolworths and M&C Saatchi teams.

Sydney, Nsw, Au

Lecturer for AWARD School Sydney. Presenting on Gamification within digital marketing.

Pyrmont, New South Wales, Au

Lecturer for the Australian Communication Councils five week social media course.

Millers Point, Nsw, Au

Clients include - Kelloggs, Vodafone, Activision, Microsoft, The Athletes Foot and Game Australia.

Contracted to develop and implement Surfing Australia's Digital Master Strategy. Primary focus included content strategy, advertising strategy, website design, project management, reporting strategy and digital eco-system strategy.

This role allows me to create, implement and monitor facebook social media marketing initiatives for SUPRÉ. Over the past 20 months we have built a fb page community from zero to 430,000 highly engaged fans - the largest onlinefashion community in Australia.

The Rocks, New South Wales, Au

Clients include - Commonwealth Bank, Weight Watchers, Virgin Mobile, CCA Amatil Ltd, Grilld, IKEA.

Started when I was 19, findatraveller linked up young solo travellers around the world in a safe and fun way. Privately Sold late 2006

Education record

Life, Life