Michael Leibel Email and Phone Number

Manages a team of eight audience development editors. Works with journalists around the newsroom to generate article ideas, promote stories across platforms, and plan coverage around larger flagship events. Gives editors direction and feedback through data, using tools such as Google Analytics, Parse.ly, and CrowdTangle, to inform and develop their strategies when it comes to building posts on their own social media accounts and story ideation. Using this skillset, also works very closely with leaders in the wider newsroom to inform content strategy and editorial direction, including pitching stories and events to cover, questions to ask during interviews to drive audience engagement, and how to frame display language by writing strong headlines and SEO. Despite recent trends in social media, strategies have enabled the Bloomberg team to increase video views and engagement for coverage areas.

At Businessweek, responsible for increasing reach of the publication’s stories and growing its audience on Twitter, Instagram, Facebook, and other platforms. Increased Businessweek’s following on Instagram from around 438,000 to over 3 million while he was with the magazine. Implemented robust publishing schedules and tested headlines to see which drove clicks and engagement and shared findings with editors and writers. Also launched Businessweek’s TikTok in 2021, which was rebranded to Bloomberg Business in 2023 and now has nearly 100,000 followers. Additionally, worked closely with Businessweek’s design and editorial team to promote its biggest stories.

On Quicktake, was part platform editor, part news curator, and part social media strategist. Using Crimson Hexagon, CrowdTangle, Parse.ly and other listening tools, worked with producers and editors to create engaging stories that resonated with Quicktake’s tech-savvy, digitally connected audience. Also developed, pitched, implemented, and tracked a strategy that increased Quicktake’s video views on Twitter by 43 percent in 6 months.

Responsible for curating content from Cheddar’s live shows and creating original content for Facebook, Twitter, Instagram, and other platforms. Used a combination of organic and paid social media to grow Cheddar’s Facebook page from around 50,000 fans to roughly 1.2 million fans, the Twitter handle from around 8,000 followers to roughly 50,000 followers, and the Instagram handle from 1,500 followers to 100,000 followers. Worked closely with Twitter to ideate and test new features around live video and Moments.

Promoted to copy editor after exceeding expectations as a trending topics writer, outpacing other writers in the quantity and quality of his article output. In addition to curating trending topics and stories for Facebook’s trending tab, actively edited content created by the team. Utilized a combination of AP Stylebook and Facebook’s style guidelines to make Facebook’s real-time editorial content fit for online publishing.