Michaelle Dennise Paetz Manieu Email & Phone Number

El Salvador

Direct appraise and selection of new movie acquisitions for the Central America region along with established relationships with different licensors and studios by handling the closing of new deals with two different licensors in 2014. Evaluate and estimate the value of proposed films to determine projected income, best release date scenarios and distribution. Accelerate full P&L management and accountability per title while reporting to licensors. Administer all internal processes by strengthening growth, enhancing service quality and profitability together with proficiently examine and finalize the annual budgets for all markets. Spearhead all departments of the company including the finance, and human resources together with excellently handled a team of 15 people.Notable Accomplishments:Established and spearheaded the distribution strategies of Lionsgate, Summit, Disney and other studios in Central America and the Caribbean with a total of 7 countries.

El Salvador

Deliberated and implemented the strategic marketing for the theatrical release in Central America and the Caribbean to increase box office attendance and headed the theatrical marketing as well as operations team of four members. Devised and presented marketing plans to the senior management and licensors encompassing budgets, competitive analyses, and Box Office performance projections, etc while spearheading a team of 8 people by regulating work.Notable Accomplishments:Fostered marketing and operational budget management by captivating initiatives to reduce operational costs by 30%. Regulated management of the theatrical release scheduling and formation of Lionsgate, Summit and Disney catalog in Central America, comprising on The Twilight Saga, The Hunger Games Saga, The Divergent Saga, The Avengers, and others by arbitrating all revenue share term per-title with the exhibitors.

El Salvador

Formulated the Marketing and Product Strategy for the Startup Low Cost Airline Project and deliver market insights to improve all plans. Oversaw the creation of the Company's Website established on a Low Cost Airline/ Customer friendly environment as well as also superintended the team of 3 people by overseeing the work activities. Planned all Products and Services for the Airline by assuring cost leadership, good/service differentiation, and deliberated all launches by describing product release requirements and go-to-market strategy, understanding and relaying the product positioning as well as key benefits and target customer. Functioned with the Advertising Agency to structure a successful Brand Launch Campaign by developing all the materials encompassing digital media and press releases.

El Salvador

El Salvador

Shepherded P&L management and annual price adjustments for the Analogue TV, Digital TV, Premium Packages, PPV, VOD and additional TV services accompanied by the TV products portfolio management and development. Actively monitored competition of channel line-up, packages, services, equipment, etc. Sustained strong relationship within the media and international TV content industry and broadcasters by accomplishing numerous activities and promotions for clients, amplifying brand positioning, customer’s fidelity and market share. Headed a team of 16 people in a highly proficient and effective manner by regulating their work.Notable Accomplishments:Boosted growth in the business and customer experience by concentrating on ascertaining new business opportunities occasioned in 4% increase in the Digital TV penetration within a period of a year.

El Salvador

Contributed in the successful preparation of strategic marketing programs for each product with Internet, Television and Fixed Telephony along with superintended performance forecasts, P&Ls, and budgets for the products. Premeditated and instigated marketing campaigns for clients accommodating the direct mail, social media, print collateral, trade show and event planning. Allotted and structured the regional advertising and promotional budgets accompanied by running the team of 4 people.Notable Accomplishments:Launched the Triple Play product by benchmarking history in El Salvador and operated as the first company delivering all three services. Earned the title of Marketing Leader for Amnet Telecommunications in El Salvador.

El Salvador

El Salvador

El Salvador

Santiago, Chile

Master Of Business Administration In Marketing

Bachelor Of Business Administration (B.B.A.)