Generating and Pre-testing email marketing campaigns to enable teams to send higher-quality email campaigns with less effort.

- Create ML and AI transformation and culture change in client organizations by connecting business objectives with underutilized datasets.- Collaborate with fully remote, cross-functional teams to craft strategy roadmaps and software development initiatives.- Build AI pilots that demonstrate value by uncovering new data insights, summarizing documents, and automating repetitive tasks.- Deploy enterprise services that comply with corporate standards and meet the needs of executives, stakeholders, and daily users.- Develop processes, templates, and reusable tools that enable internal teams to work autonomously.

- Led the creation and launch of subscription features for the Chord Commerce platform. Operators using this feature set reached up to 39% of total revenue through recurring subscriptions.- Created thought leadership for Chord's subscription feature set and competitive positioning. Doubled the average open rate of the Chord Newsletter with a subscription-focused edition.- Presented Chord's perspective and approach to subscriptions in the webinar, "Field Guide To Navigating Subscriptions in 2023".- Managed the roadmap development, backlog prioritization, feature prioritization, and product requirement definition for Chord's cross-functional agile product team.

- Productized Reaktor's business development process, creating an iterative framework that continuously optimized positioning, enhanced preparation, gathered data, analyzed results, and improved outcomes. Closed 16 new accounts, increased client retention by 50%, and increased revenue 30% year over year.- Led the launch of Pharrell's DTC website, Humanrace.com. Responsible for roadmap creation, story writing, and daily prioritization. Launch results included: sold out in two hours, $50 AOV, 4.25% conversion rate, 11% subscription enrollment.- Created Reaktor's sales event engagement framework to iteratively improve Reaktor's performance in and after sales events, and enable evaluation of events for future participation. Framework was used for 30+ events, 500+ sales meetings, and 3,000+ followup communications. Post-event engagement rate increased from 5% to 30%.- Built the editorial calendar for Reaktor North America to elevate visibility with prospects, analysts, and event producers. Authored or featured in seven national media articles and authored six blog posts. Represented Reaktor at retail and eCommerce industry events and positioned Reaktor as a voice in the community. - Founded the North America Business Development team, comprising Sales, Account Management, Project Management, and Content Strategy.

Samsung.com:- Led the Samsung.com Experience team: 50 person cross-functional team comprising Engineering, UX/UI, Strategy and Analytics, Account and Project Management, and Copywriting. Key initiatives included: samsung.com evolution, creation of ShopSamsung mobile app UX/UI, Samsung flagship retail innovation projects; iterative product merchandising enhancements, and purchase path optimization.- Increased sales of flagship devices by 30%, increased site purchase intent by 0.7%, and doubled scroll completion of bundles.- Represented Samsung.com priorities, strategy, and performance in national and global product planning and status reviews.PwC365:- Created the product strategy and roadmap for the launch, and evolution of PwC’s thought leadership platform: generated 13,500 priority leads, 75k downloads, 450k article views.- Gained buy-in from three additional country teams, and onboarded those teams into the app.- Transitioned app management from PwC US Marketing to PwC Global IT, creating global training materials, and transition documentation. Volvo XC90:- Managed digital marketing for the launch of Volvo's XC90, which gained 250M earned media impressions and 160M paid media impressions.- Produced VolvoVR in partnership with Google, the first branded activation of Google Cardboard: digital advertising, iOS app, and LA Auto Show activation.

P&G Pampers:- Represented Pampers.com in P&G's cross-functional marketing team, which included: advertising, media planning, PR, packaging, CRM, loyalty, and customer acquisition.- Delivered key initiatives including: global redesign and relaunch of pampers.com, digital advertising for product launches, brand evangelist community development, and Pampers digital strategy and positioning.- Increased Pampers.com page views 2x and unique visitors 5x; earned national media coverage for Drew Brees fatherhood video; grew overall Pampers market share by 4.3%. - Grew Pampers Facebook community from 3k to 1M+ followers through research, content creation, influencer engagement, and contests.GE:- Redesigned and relaunched GE.com, hitting 1.1M unique visitors per month and 2.5 page views per visit.- Launched HealthyShare, a Facebook / GE partnership creating the first Facebook fitness app. Gained 90k users and doubled GE's Facebook fanbase, reaching 380k.

- Managed feature definition and roadmap prioritization for Hasbro.com, Verizon.com, and Verizon retail self-service initiatives.- Drove collaboration across internal teams, client teams, agency partners, and vendors to align all parties behind a single vision, roadmap, backlog, and schedule.

- Created digital trading cards (interactive CD-ROMs and DVDs) for global brands including NBA, NFL, NHL, ESPN, and Manchester United.