Michael Liberman Email & Phone Number

Austin, Tx, Us

Folsom, Ca, Us

Sacramento, California, United States

As Business Technology Consultant / vCIO at Leverage IT Consulting, I collaborate with clients to develop and implement strategic IT initiatives that align with their business goals. I provide expert guidance on technology decisions, security strategies, and process improvements, ensuring optimal efficiency and long-term growth. My responsibilities include:• Developing and executing IT roadmaps tailored to each client’s unique business needs.• Overseeing technology budgeting, forecasting, and resource allocation.• Leading cybersecurity initiatives to safeguard critical infrastructure and data.• Advising on emerging technologies to improve productivity and operational efficiency.• Collaborating with executive leadership to align IT strategies with business objectives.• Managing vendor relationships and ensuring the best technology solutions for clients.I’m passionate about driving digital transformation and providing clients with the tools and insights they need to stay ahead in an evolving tech landscape.

Los Angeles, California, United States

• Orchestrated and executed digital marketing initiatives with a monthly allocation of $45,000.• Realized a 60% cost reduction in acquisition through campaign optimization.• Curated a content calendar and collaborated with external sources for content generation.• Formulated and executed an eCommerce blueprint while overseeing a Shopify retail platform.• Integrated Akeneo PIM to enhance SEO and expedite product onboarding.• Led the change to Infinity Advantage ERP, used by 100+ staff across five departments.• Facilitated hands-on training, established an online knowledge repository, and produced instructional videos to bolster Infinity ERP proficiency among employees.• Rolled out DispatchTrack software, automating delivery logistics and client communication, resulting in 98% ETA precision and an 80% drop in customer service calls.

Westlake Village, California, United States

• Implemented advanced digital marketing attribution techniques and conducted training, achieving 99% accuracy in conversion tracking.• Crafted specialized websites via WebFlow, boosting conversion rates by 32%.• Fostered synergies with the internal marketing team and external partners to ensure flawless project delivery.

Los Angeles, California, United States

• Directed a monthly budget of over $80,000 for Google and Facebook advertising.• Supervised digital initiatives for up to 6 clients simultaneously, fine-tuning strategies and providing detailed performance insights.• Achieved a consistent 10-50% reduction in acquisition costs through data analysis and campaign optimization.• Innovated an automated KPI dashboard for marketing, enhancing the efficiency of weekly metric assessments for all clientele.

Los Angeles, California, United States

• Grew the company's annual revenue to $3.8M.• Cultivated a culture of superior customer service, achieving a 4.4-star Yelp rating from 621 reviews.• Spearheaded all eCommerce initiatives.• Led a dynamic team of 10, spanning Sales and Warehouse operations.• Championed the creation of 7 software applications, leveraging expert developers from Upwork.• Strategically allocated a monthly media budget of over $20,000 across diverse digital channels.• Rolled out Storis ERP, amplifying inventory precision, operational efficiency, and fiscal savings.• Pioneered an in-house, just-in-time inventory system, boosting inventory turnover from 6 to 30.

Los Angeles, California, United States

• Responsible for profitability; foster an environment of pride and accomplishment; manage escalated customer service issues.• Analyze store operations: recognize inefficiencies and offer solutions to senior management.• Deliver metrics and key performance indicators on sales numbers, payroll costs, inventory statistics, credit and customer satisfaction.• Managed an underperforming retail location to return to profitability within months: reorganized; hired/trained key employees to develop a successful team.• Developed incentive programs to align employees with company goals and objectives.• Constructed Excel templates and spreadsheets for various usages within the organization.

Los Angeles, California, United States

• Performed extensive needs and requirements analysis with stakeholders throughout organization; selected/implemented/managed change process for new POS/accounting/inventory control software.• Collaborated with network administration vendor to minimize expense and downtime.• Identified new product categories and warranties to drive revenue increase of $2.4 Million annually; negotiated with vendors for best terms.• Interviewed sales representatives and customers to determine appropriate product and price-point mix for category; implemented innovative sales strategy of bundling products to increase sales. • Planned and forecasted for improved inventory turn; collaborated with store management to produce effective “lifestyle” displays.

Boston, Massachusetts, United States

• Collaborated with other designers and stakeholders to develop innovative product designs and solutions• Used computer-aided design (CAD) software to create 2D and 3D models of product designs• Conducted research to inform design decisions and identify opportunities for improvement• Worked closely with manufacturing teams to ensure that designs can be produced efficiently• Developed and maintained detailed documentation, including design specifications and technical drawings

Mba, Finance And Entrepreneurship

B.S., Mechanical Engineering

Activities and Societies: Club Rugby