Michael Lipps Email & Phone Number

Knoxville, TN, US

• Manage and grow clients’ social presence
• Develop social media strategies to create brand advocates and drive business results
• Create, maintain, and execute social media calendars and posting schedules
• Utilize social listening tools to monitor and participate in real-time and industry related online conversations
• Provide comprehensive performance analyses on a monthly, quarterly, and annual basis
• Collaborate with account, project management, production, and creative teams on integrated workClients: Krusteaz, RealTruck, Nutrisystem, South Beach Diet, Ent Credit Union, The Crystal Coast

Knoxville, TN, US

• Coordinated with strategists, designers, copywriters, community managers and other internal staff to develop cutting edge social media campaigns
• Reviewed all assets to ensure social media ads were aligned with the strategic approach
• Executed paid social media campaigns for Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest and other emerging social platforms
• Analyzed and monitored ad performance on a daily basis
• Generated engagement on paid social media content and drove performance-based results with allotted budget
• Conducted A/B testing to identify high performing ads and incorporated learnings into future campaigns

Knoxville, Tennessee, US

• Marketed available properties and units
• Drafted and finalized lease agreements
• Assisted in day-to-day business and property management

Knoxville, Tennessee, US

• Curated and managed social media content
• Wrote and edited online copy
• Conducted relevant market research

Knoxville, TN, US

• Identified relevant leads, planned budgets, and assisted writers
• Crafted relevant and accurate content under deadline
• Listened effectively and identified pertinent information

Knoxville, TN, US

• Communicated effectively in a quick and courteous manner
• Transcribed voice messages to text
• Ensured that messages were sent to the appropriate recipients

Abingdon, VA, US

• Managed store currency and prepared bank deposits
• Trained and developed staff
• Acted as the store manager during opening and closing shifts