Michael Lipps Email & Phone Number

Knoxville, Tn, Us

• Manage and grow clients’ social presence• Develop social media strategies to create brand advocates and drive business results• Create, maintain, and execute social media calendars and posting schedules• Utilize social listening tools to monitor and participate in real-time and industry related online conversations• Provide comprehensive performance analyses on a monthly, quarterly, and annual basis • Collaborate with account, project management, production, and creative teams on integrated workClients: Krusteaz, RealTruck, Nutrisystem, South Beach Diet, Ent Credit Union, The Crystal Coast

Knoxville, Tn, Us

• Coordinated with strategists, designers, copywriters, community managers and other internal staff to develop cutting edge social media campaigns• Reviewed all assets to ensure social media ads were aligned with the strategic approach• Executed paid social media campaigns for Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest and other emerging social platforms• Analyzed and monitored ad performance on a daily basis• Generated engagement on paid social media content and drove performance-based results with allotted budget• Conducted A/B testing to identify high performing ads and incorporated learnings into future campaigns• Gathered and presented weekly, monthly, quarterly, and annual paid metrics across social media campaigns to recommended optimizations for implementationClients: Orangetheory Fitness, Boston Market, Take 5 Oil Change, Maaco, Meineke, CARSTAR, Bristol Motor Speedway, Sonic Automotive, Weis Markets, YeeHaw Brewing Company, Calypso Lemonades, Universal Companies

Knoxville, Tennessee, Us

• Marketed available properties and units• Drafted and finalized lease agreements • Assisted in day-to-day business and property management

Knoxville, Tennessee, Us

• Curated and managed social media content• Wrote and edited online copy• Conducted relevant market research

Knoxville, Tn, Us

• Identified relevant leads, planned budgets, and assisted writers• Crafted relevant and accurate content under deadline• Listened effectively and identified pertinent information

Knoxville, Tn, Us

• Communicated effectively in a quick and courteous manner• Transcribed voice messages to text• Ensured that messages were sent to the appropriate recipients

Abingdon, Va, Us

• Managed store currency and prepared bank deposits• Trained and developed staff• Acted as the store manager during opening and closing shifts