Michael Luckey

Michael Luckey Email and Phone Number

I help Established B2B Companies Increase Revenue through Optimized Sales and Marketing Operations | Founder @ Iterategy | Co-Founder @ Rally Corp @ Iterategy
Michael Luckey's Location
Greater Sacramento, United States, United States
Michael Luckey's Contact Details
About Michael Luckey

I am Michael Luckey, founder of Iterategy and co-founder of RallyCorp. At Iterategy, I help established B2B companies increase revenue by optimizing their sales and marketing operations. With over 20 years of experience in sales, marketing, and operations, I specialize in creating efficient, data-driven strategies that drive growth and scalability.At Iterategy, I focus on:- Integrating and optimizing sales and marketing systems- Mapping and improving processes to increase efficiency- Leveraging data for informed decision-making- Aligning sales and marketing teams for cohesive strategies- Implementing continuous improvement frameworks for scalable growthAs the co-founder of RallyCorp, I have empowered purpose-driven leaders to get results with innovative mobile technology solutions. RallyCorp's mission is to help communities and causes mobilize people to change the world through tools like Text-to-Donate, Text-to-RSVP, Ringless Voicemail, and smart Texting Campaigns.Outside of work, I enjoy spending time with my family, exploring the outdoors through golf, hiking, skiing, and fly fishing, and traveling as much as possible.Let's connect if you're interested in discussing how I can help your established B2B company achieve its growth goals, or simply to share insights and experiences in the world of business growth and strategy.#B2BGrowth #SalesOptimization #MarketingStrategy #RevenueGrowth

Michael Luckey's Current Company Details
Iterategy

Iterategy

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I help Established B2B Companies Increase Revenue through Optimized Sales and Marketing Operations | Founder @ Iterategy | Co-Founder @ Rally Corp
Michael Luckey Work Experience Details
  • Iterategy
    Founder
    Iterategy Jan 2022 - Present
    At Iterategy, we help established B2B companies increase revenue by developing, optimizing, and deploying holistic sales and marketing systems and processes. Our key offerings include:• Lead Management Optimization: Developed customized systems tailored to client needs. Improved lead conversion rates and management efficiency.• Process Improvement and Automation: Mapped and enhanced sales and marketing processes. Achieved significant time and cost savings through automation.• Sales and Marketing Alignment: Conducted workshops to align teams, fostering better collaboration. Established effective communication protocols, boosting team performance.• Data Analytics and Reporting: Set up comprehensive analytics dashboards to track KPIs. Provided actionable insights and strategic recommendations for informed decision-making.• Continuous Improvement and Scalability: Established frameworks for scalable growth. Regularly reviewed and optimized processes, ensuring sustained growth and improved performance.Key Achievements:• Significantly improved lead conversion rates for clients.• Streamlined sales processes, resulting in notable efficiency gains.• Enhanced sales operations with customized systems for multiple clients.
  • Rally Corp
    Co-Founder, Operations & Strategy
    Rally Corp May 2016 - Present
    San Diego, California, Us
    As a Co-Founder and Director of Operations, I had multiple roles and responsibilities; a few of those roles and responsibilities include:• Led Project Management and Product Management, including managing the product roadmap and development team• Established and scaled the first defined customer support system and process which led to an average time to first response of under 30 mins for support tickets• Defined customer onboarding and lifecycle to ensure customer success, support, and the resolution of issues were completed in an efficient and timely manner• Developed multiple outbound prospecting systems and channels including email and LinkedIn which led to organic growth and a decrease in customer acquisition costs • Managed the billing department and bookkeeping, including budgets, financial modeling, and growth forecasting• Developed and implemented regular reporting of key performance metrics including forecasting, funnel analysis, and pipeline management and optimization
  • Revgenius
    Member
    Revgenius 2023 - Present
    New York, Us
    RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM
  • Aare - Real Estate
    Fractional Operations Director
    Aare - Real Estate Jun 2022 - Nov 2022
    San Diego, Ca, Us
    As Operations Director, I worked across departments to implement multiple processes and systems. Those systems and processes include:• Launched a new internal communication system that reduced internal email volume by 50%, increased collaboration with the remote workforce, and created the capacity to handle external communications more efficiently• Deployed a new project management system that identified potential overlapping initiatives and allowed better allocation of resources• New CRM was the first standardized pipeline and process, thereby combining data/information from multiple disparate systems into one unified system • Dedicated pipeline and defined stages and processes • Deployed the first sales and marketing automation system• Led the process of launching a new online community and learning management system, which allowed a central location for members to access information and engage with other members
  • Self-Employed
    Product/Project Manager & Consultant
    Self-Employed Jan 2012 - Dec 2016
    • Led two separate mobile app development teams simultaneously each developing two separate apps, each with their own iOS and Android versions from concept to listing on both the Apps Store and Google Play Store in under 60 days• Consulted with clients on new business development opportunities• Provided expertise for marketing campaigns in progress and planned for future campaigns. Developed promotional budgets and implementation plans • Conducted market research and advised on go-to-market plans
  • Markstein Beverage Co. Of Sacramento
    Leadership Team
    Markstein Beverage Co. Of Sacramento 2008 - Sep 2012
    Sacramento, California, Us
    Served on a leadership team comprised of management staff from each department, tasked with creating an employee training program, business-improvement strategies, and product marketing ideasWas part of a team that managed over $200,000,000 in sales annually
  • Markstein Beverage Co. Of Sacramento
    Associate Brand Manager, High-End Brand Portfolio
    Markstein Beverage Co. Of Sacramento Jan 2011 - Aug 2012
    Sacramento, California, Us
    Developed and implemented marketing and sales objectives for a portfolio of brands that did over $10 million in sales annually. Contributed expertise to successful product launches by educating the sales force about new products and creating product launch strategies. Participated in determining sales goals, developing budgets, and creating incentives sales representativesSuccessful projects included:• Collaborated with the IT department to develop the company’s first-ever digital pitch book for 200+ products, providing 24x7 access to all company product information via sales reps’ tablet computers. • Developed strategies and provided training to aid reps in selling new products for smaller brands not yet well established in the marketplace.• Developed key account list for craft and import beer portfolio and provided account-level support, focused particularly on creating brand-specific promotions in the accounts.Products worked with include:Boston Beer, Sierra Nevada, Firestone Walker, Goose Island, Guinness, Speakeasy, Stella Artois, and many others.
  • Markstein Beverage Co. Of Sacramento
    Non-Alcoholic Sales & Marketing Representative
    Markstein Beverage Co. Of Sacramento Jan 2009 - Jan 2011
    Sacramento, California, Us
    Performed a similar role to High-End brand position, with a focus on lead generation. Additionally, managed and coordinated a product demonstration team for field marketing events.Products worked with include: Monster Energy, Arizona Iced Teas, Perrier, San Pellegrino, Tampico, Nestle Pure Life, Arrowhead Mountain Spring Water, Acqua Panna Water, Icelandic Glacial, Activate Drinks, illy issimo.
  • Markstein Beverage Co. Of Sacramento
    Category Development
    Markstein Beverage Co. Of Sacramento Dec 2008 - Jun 2009
    Sacramento, California, Us
    Designed and implemented schematics for chain, independent grocery and convenience accounts. Partnered extensively with independent store owners to design effective, sales-generating beverage sections.
  • Markstein Beverage Co. Of Sacramento
    Intern
    Markstein Beverage Co. Of Sacramento May 2008 - Dec 2008
    Sacramento, California, Us
    Executed sales objectives through merchandising and maintained product quality control at the account level. Initially completed a 3-month internship by rotating through diverse company departments. Gained first experience with the company while still in high school, working summers as a warehouse helper and delivery helper.
  • Donaghy Sales, Llc
    Contemporary Marketing Team
    Donaghy Sales, Llc Jan 2004 - Jan 2007
    While completing my undergraduate degree I worked as part of the Contemporary Marketing Team where I initiated actions to develop and execute marketing plans for adults 21-35 years old. This included account management, field marketing, event planning, and customer engagement. In this position I gained both B2B and B2C experience.

Michael Luckey Skills

Schematic Solution Selling Team Building Consulting Git Charities Sellers Market Food Service Import Key Account Management Sales Community Beverage Students Market Research Marketing Plan Multi Country Merchandising Developing Budgets Business Administration Buyers Entrepreneurship Sales And Marketing Real Estate Product Management Brand Promotions Tdd Ruby On Rails Assessment Category Management Categorization Management Key Account Design Feasibility Studies Crm Economic Impact Aid Leadership Chain Grocery Agile Public Speaking Accounting Collaborative Execution Brand Development Lecturing Ruby Golf Messaging Relationship Management Education Team Leadership Fundraising Strategy Branding Beer Direct Sales Strategies Microsoft Office Postgresql Foreign Investment Microsoft Excel New Business Development Nonprofits Training Staff Training Customer Service Company Operations Surveying Brewery Group Leadership Project Management Product Launch American Research Quality Control Marketing Consulting Analysis Campaigns Diverse Groups Marketing Research Product Marketing Field Marketing Solo Social Media Customer Relations Vehicles Promotional Economy Accreditation Bottled Water Jquery 24x7 Market Planning Event Planning Web Design Data Analysis Business Development Business Analysis Incentives Contemporary Art Business Alignment Crafts Zoning Cross Functional Partnerships Strategic Planning Fleet Sales Management Html Marketing Social Networking Donations Time Management Pair Programming Sales Trainings Project Sql Business Process Improvement Affordable Care Act Facilities Management Quantitative Research Pitch Launch Strategies Paper Websites User Interface Regulations Sales Process International Art Portfolio Account Management Warehousing Idaho Political Science Grants Investments International Marketing Ajax Marketplace San Francisco Botswana Interviews Restaurants Javascript China Collateral Financial Analysis Social Media Marketing Tablets Product Demonstration Css Budgets Financial Transactions International Management Hong Kong Marketing Strategy Delivery Convenience Evaluation Swot Analysis Coordinated Selling Databases

Michael Luckey Education Details

  • Saint Mary'S College Of California
    Saint Mary'S College Of California
    Marketing And International Business
  • California State University, Fresno
    California State University, Fresno
    Political Science
  • Learn Sd
    Learn Sd
    Web Development

Frequently Asked Questions about Michael Luckey

What company does Michael Luckey work for?

Michael Luckey works for Iterategy

What is Michael Luckey's role at the current company?

Michael Luckey's current role is I help Established B2B Companies Increase Revenue through Optimized Sales and Marketing Operations | Founder @ Iterategy | Co-Founder @ Rally Corp.

What is Michael Luckey's email address?

Michael Luckey's email address is mi****@****ail.com

What is Michael Luckey's direct phone number?

Michael Luckey's direct phone number is +192580*****

What schools did Michael Luckey attend?

Michael Luckey attended Saint Mary's College Of California, California State University, Fresno, Learn Sd.

What are some of Michael Luckey's interests?

Michael Luckey has interest in Collecting Antiques, Electronics, Outdoors, Sports, Camping, The Arts, Collecting.

What skills is Michael Luckey known for?

Michael Luckey has skills like Schematic, Solution Selling, Team Building, Consulting, Git, Charities, Sellers, Market, Food Service, Import, Key Account Management, Sales.

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