Michael Luckey Email & Phone Number

At Iterategy, we help established B2B companies increase revenue by developing, optimizing, and deploying holistic sales and marketing systems and processes. Our key offerings include:• Lead Management Optimization: Developed customized systems tailored to client needs. Improved lead conversion rates and management efficiency.• Process Improvement and Automation: Mapped and enhanced sales and marketing processes. Achieved significant time and cost savings through automation.• Sales and Marketing Alignment: Conducted workshops to align teams, fostering better collaboration. Established effective communication protocols, boosting team performance.• Data Analytics and Reporting: Set up comprehensive analytics dashboards to track KPIs. Provided actionable insights and strategic recommendations for informed decision-making.• Continuous Improvement and Scalability: Established frameworks for scalable growth. Regularly reviewed and optimized processes, ensuring sustained growth and improved performance.Key Achievements:• Significantly improved lead conversion rates for clients.• Streamlined sales processes, resulting in notable efficiency gains.• Enhanced sales operations with customized systems for multiple clients.

San Diego, California, Us

As a Co-Founder and Director of Operations, I had multiple roles and responsibilities; a few of those roles and responsibilities include:• Led Project Management and Product Management, including managing the product roadmap and development team• Established and scaled the first defined customer support system and process which led to an average time to first response of under 30 mins for support tickets• Defined customer onboarding and lifecycle to ensure customer success, support, and the resolution of issues were completed in an efficient and timely manner• Developed multiple outbound prospecting systems and channels including email and LinkedIn which led to organic growth and a decrease in customer acquisition costs • Managed the billing department and bookkeeping, including budgets, financial modeling, and growth forecasting• Developed and implemented regular reporting of key performance metrics including forecasting, funnel analysis, and pipeline management and optimization

New York, Us

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM

San Diego, Ca, Us

As Operations Director, I worked across departments to implement multiple processes and systems. Those systems and processes include:• Launched a new internal communication system that reduced internal email volume by 50%, increased collaboration with the remote workforce, and created the capacity to handle external communications more efficiently• Deployed a new project management system that identified potential overlapping initiatives and allowed better allocation of resources• New CRM was the first standardized pipeline and process, thereby combining data/information from multiple disparate systems into one unified system • Dedicated pipeline and defined stages and processes • Deployed the first sales and marketing automation system• Led the process of launching a new online community and learning management system, which allowed a central location for members to access information and engage with other members

• Led two separate mobile app development teams simultaneously each developing two separate apps, each with their own iOS and Android versions from concept to listing on both the Apps Store and Google Play Store in under 60 days• Consulted with clients on new business development opportunities• Provided expertise for marketing campaigns in progress and planned for future campaigns. Developed promotional budgets and implementation plans • Conducted market research and advised on go-to-market plans

Sacramento, California, Us

Served on a leadership team comprised of management staff from each department, tasked with creating an employee training program, business-improvement strategies, and product marketing ideasWas part of a team that managed over $200,000,000 in sales annually

Sacramento, California, Us

Developed and implemented marketing and sales objectives for a portfolio of brands that did over $10 million in sales annually. Contributed expertise to successful product launches by educating the sales force about new products and creating product launch strategies. Participated in determining sales goals, developing budgets, and creating incentives sales representativesSuccessful projects included:• Collaborated with the IT department to develop the company’s first-ever digital pitch book for 200+ products, providing 24x7 access to all company product information via sales reps’ tablet computers. • Developed strategies and provided training to aid reps in selling new products for smaller brands not yet well established in the marketplace.• Developed key account list for craft and import beer portfolio and provided account-level support, focused particularly on creating brand-specific promotions in the accounts.Products worked with include:Boston Beer, Sierra Nevada, Firestone Walker, Goose Island, Guinness, Speakeasy, Stella Artois, and many others.

Sacramento, California, Us

Performed a similar role to High-End brand position, with a focus on lead generation. Additionally, managed and coordinated a product demonstration team for field marketing events.Products worked with include: Monster Energy, Arizona Iced Teas, Perrier, San Pellegrino, Tampico, Nestle Pure Life, Arrowhead Mountain Spring Water, Acqua Panna Water, Icelandic Glacial, Activate Drinks, illy issimo.

Sacramento, California, Us

Designed and implemented schematics for chain, independent grocery and convenience accounts. Partnered extensively with independent store owners to design effective, sales-generating beverage sections.

Sacramento, California, Us

Executed sales objectives through merchandising and maintained product quality control at the account level. Initially completed a 3-month internship by rotating through diverse company departments. Gained first experience with the company while still in high school, working summers as a warehouse helper and delivery helper.

While completing my undergraduate degree I worked as part of the Contemporary Marketing Team where I initiated actions to develop and execute marketing plans for adults 21-35 years old. This included account management, field marketing, event planning, and customer engagement. In this position I gained both B2B and B2C experience.

Master Of Business Administration (M.B.A.), Marketing And International Business

Bachelor Of Science (B.S.), Political Science

Web Development