Michael Lyu Email & Phone Number

Xiamen, Fujian, Cn

中国 福建省 福州

Fook Convenience Store is the top 10 Convenience Store in mainland China, it has more than 1800+ Stores in FUJIAN/JIANGXI/SICHUAN which get investment from Sequoia Capital and Jingdong Capital. As the Sr. Chairman Assistant, I am in charge of Store Sales Operations/Omni-Channel/Sales Training and few critical projects (Fresh Food & JD cooperation), beyond this, I work with Sr. consultant to drive the whole company transforming to modern and professional company, I own P&L for sales team and the critical projects Merchandising Planning and Execution: lead sales team to hit sales target with store operation and omni-channel sales, delivering good service and proper merchandising plan to serve customerJD Cooperation Lead: Work closely with Fook and JD team for all key projects and drive team moving forwardFresh Food Project: Launch Fresh Food Project to foster customer behavior and drive more target customer to the Stores with more business opportunities Commercial College：Focus on front-line employee training including Store clerks, Sales Coaches and Store managers, the training cover service/merchandising/selling skills and other operation skills. I work closely with HR team with solid people development plan with proper training.Transformation: Work closely with Sr. consultant to lead company transformation including organization restructuring, management system restructuring and performance system restructuring etc.

Xiamen

Sales Planning and Execution: As sales VP, I took in charge of marketing, sales, after-sales service and the management of sub-branches and offices, lead sales to hit sales target with omni-channel sales, improve after-sale management system to improve customer experience.Team Management: Optimize sales compensation plan to motivate sales, transform the single-player sales to team cooperation mode, conducted grid management and business promotion, established a high-performance sales teamB2C E-commerce Business:- Optimize merchandising, improved website operations to improve customer's online shopping experience- Optimize ATL/BTL advertising and make clear product strategy and price strategy, the B2C sales revenue increased from 40 million to 50 million, and the profit margin rate increased from 1.5% to 8% B2B and B2G Business: invite potential customer to join in sales salons to introduce products and service, organize existing customer service meeting to solve customer problems; create 9-steps method to close deal and set up grid management to develop new sales area, set up SOLUTION sales team to sell solutions, the annual B2B/B2G sales revenue increased from less than 100 million in 2014 to nearly 400 million in 2019After-sale Service: set up service network to serve customer and build up NPS management system, set up proactive service mode and the problems fixing time on average decreased from 3.5 days to 1 day, customers satisfaction is up to 99%, delivery time is shortened from 48 hours to 12 hours, delivery accuracy up to 99.8% Branding: Optimize ATL/BTL advertising and carry out omni-channel advertising; Redesign logistics packing boxes to improve brand image; Organize roadshow promotions in communities and enterprises; renew the brand design and the company's website, renew the marketing brochure, create a new sales process to improve sales efficiency, reduced the annual expense from RMB 8 million to RMB 5 million with much more output

Xiamen, Chengdu

Job Description: served as the inside sales director and responsible for the development and management of Consumer and Commercial sales channels in T46 cities and the store management (nearly 6,000 stores), achieved sales revenue of $600 million yearlyDealers and Stores Management:- Led 60 sales to conduct product knowledge and sales skill training through telephone, so as to improve the sales selling skill in the stores- Daily PSI management of stores, various operation projects deployment such as MSP project Channel Management:Reach for potential dealers through telephone, greatly improve the efficiency of channel development, and provide service such as shop set up process and guidance to dealers, solve dealers’ problems in quick time to improve the dealers' satisfaction

Xiamen

Sales Operation Management:- lead sales teams in APJ (Greater China, Japan, South Korea, India, ANZ and Southeast Asia) to promote the CE projects, ensure the completion of the projects as planned- According to the problems of commercial customers in the APJ, make improvement plans to improve customer satisfaction, and achieve a score of 42 (NPS)- Participated in global regional (APJ, EMEA, America) sharing meetings every week, studied and discussed the progress of global projects and regional projects, shared project management experience of each region, and promoted the successful regional projects

Shanghai

Served as CSO director, report to EF president directly to drive 35 schools’ operationsProcess Reform: understand the business, rebuild SOP to improve the sales efficiency and effectiveness System Reform: according to the company's strategic planning, renew compensation plan to motivate sales; Lead the establishment of the reporting system and audit teamOperation Management: Set up training system, organized the professional knowledge training of selling skills, set up CRM – salesforce deployment and drive in-center service to improve customer retention rate up to 70%

Xiamen, Dalian

2008.04 - 2010.07 Greater China Online Sales Team Senior Sales Manager: head of the call center in Xiamen, lead 200 sales and coordinate function teams to achieve sales target, set up consumer Chat team and increases from 0 to $10 million per quarter in 5 quarters, complete sales of about $480 million a year2006.08 - 2008.04 Area Sales Manager of HSMB: responsible for regional sales management, lead 60 sales to hit sales target, rebuild EPP (Employee Purchase Program) to breakthrough from 0 to $8 million in 5 quarters 2005.12-2006.08 Coach Manager of HSMB: responsible for establishing and improving coach system, formulating performance plans and training plans, improving sales close rate and upsell attach rate2004.11 – 2005.12 Sales Manager of HSMB: responsible for leading a sales team to complete sales goal

Xiamen, Fujian, China

Operation Management: dealers and stores management (bout 200 stores) in the region, formulated store management and channel management systems, over-fulfilled the market share, number of stores, number of channels and sales revenue in regions New Business Development: according to the company's strategic planning and new product plan, lead the new product and channel development

Xiamen

Through market research and analysis, formulate new product development plans, design and develop new products, and assist sale to provide pre-sales support for new products

Master Of Business Administration - Mba, Operations

Activities and Societies: The founder of the BreadBook reading club

Bachelor'S Degree, Electronic Engineering, Excellent

Activities and Societies: Poetry writing, Table Tennis