Michael Lyman Email & Phone Number

Toledo, OH, US

• Provide full-service consulting services to individuals regarding real estate new builds and distressed properties.
• Create and implement new sales and marketing strategies.
• Work with investors to secure top line revenue.
• Acquire new customers and develop retention strategies.
• Lead team and establish goals to meet development needs.

Successfully opened two iconic Hilton Brands under one roof!

New York, US

• Managed sales team and implemented new sales strategies and systems in order to increase business and developed strategic partnerships at several award-winning hotels including: The NoMad New York, The Line Hotel Los.
• Increased revenue by using strategic partnerships to bring in new revenue streams.
• Trained and managed sales staff at each hotel.

• Increased revenue opportunities by growing existing channels and developing new business leads.
• Created direct links to key booking channels, which enabled the business to maximize revenue and led to a 20% increase in sales.
• Pioneered and developed the DMC Division of American Guest.
• Streamlined the process used within the meetings and events department, which led to a 15% increase in bookings, cut client response time in half, and doubled new business development.

Chicago, IL, US

• Led the launch team focused on the go-to-market strategy by successfully managing a 15-person team in the areas of sales, marketing, public relations, and catering.
• Managed the branding process and created all marketing collateral for print, web, and social media.
• Managed the implementation of the public relations strategy, which resulted in theWit Hotel in May 2009 being named as the "smartest hotel of the decade" by the New York Times in October 2009 and the hotel receiving.

• Led the sales and marketing team that opened the first upscale JW Marriott in the Midwest in all aspects of marketing including: strategy and implementation, revenue generation, and event production.
• Exceeded opening revenue goal by $1.2M.
• Analyzed research statistics to create award-winning sales strategies and revenue generating opportunities across a wide range of industries.
• Collaborated with public relations agencies to garner media attention within local and national markets.
• Received an ADDY award for opening marketing collateral.

• Repositioned the hotel to better attract the transient market segment.
• Increased ADR by $70 through developing a better management structure of key distribution channels and signing an additional 50 new corporate accounts.
• Revamped internal programs to better service guests.
• Created the $10K martini, which received the Adrian Bell Awards' Best in Show award.

New York, New York, US

• Managed $2.6M marketing budget and staff of 25 in areas of marketing, sales, catering, revenue management and reservations.
• Developed strategies to identify and define the hotel’s unique market position and brand differentiator.
• Analyzed market and customer insights to develop a winning branding strategy.
• Consistently exceeded room revenue and achieved 8% sales growth annually.