Michael Macon Email & Phone Number

Los Angeles, CA, US

Reno, Nevada, US

As Senior Product Marketing Manager at Azibo, I led the strategy and execution for key initiatives that enhanced both the property owner and renter segments. My team launched multiple go-to-market (GTM) strategies, including an accounting product, cash-based rent collection, Azibo “Collaborate,” an enhanced tenant screening process, and "Flex Rent," a rent.

San Francisco, California, US

As Director of Product Marketing at Nium, I spearheaded product positioning and messaging for our global payments solution, navigating nearly three years of rapid growth. As the first product marketing hire, I led multiple iterations of product messaging, brand strategies, and ensured alignment across teams during key phases of expansion. My work.

San Francisco, California, US

My first day at Brex was also the day the world shut down due to COVID. While navigating a new company, and remote work, I worked closely with a new team to navigate rapid industry changes. In just under nine months, we revamped several product lines to fit a more "work from home" industry, refining value propositions and messaging for products like Brex.

New York, NY, US

• Manage product roadmap for Merchant Financing, Amex’s small business loan product, generating 11% YOY growth
• Lead cross country focus group research gaining actionable insights from leading in-person focus groups with small businesses.
• Developed and launched our product homepage including full creative, SEO strategy, Omniture tracking, new brand rollout, and production of customer testimonial videos.
• Implemented new ‘post-funding’ journey including courtesy calls, triggered marketing, and application efficiencies leading to an incremental $70M in loan volume / year.
• Managing prospect acquisition & retention across wide variety of channels including: EM, DM, digital, paid search, social, and telesales. Requiring A/B testing, creative review, and tracking KPIs to drive.

New York, NY, US

• Manage product roadmap for Pay Over Time features; generating 10% YOY growth on a portfolio of $10B
• Managed large capability builds for multiple projects: offering dynamic limits, triggered real-time marketing campaigns, manual and automatic pricing campaigns, and payment procedures.
• Scaled our pricing campaign increasing from 75K to over 1M Card Members, resulting in an incremental benefit of over $100M in balances.
• Rewrote sales script cutting call time by 30 seconds and driving an incremental 10% in monthly acquisition.
• Developed dynamic, real time marketing campaign generating over $60M in incremental balances.

New York, NY, US

• Manage financial metrics for fifteen international markets during a large growth period, partnering with central and local teams across the globe to provide financial leadership and strategic insights in achieving.
• Provided decision support to local markets on ad hoc projects used to shape pricing decisions as well as acquisition & engagement strategies
• Lead Bi-annual forecasting process on lending portfolio using subject matter expertise to predict customer behavior, providing realistic expectations to drive strategy and investment decisions
• Received Bi-Annual “Teamwork Award” from senior management for outstanding collaboration between finance colleagues
• Strategy & Communications committee for Building AMEX’s Future Ambassadors (BAFA) orchestrating and hosting events such as Case Study Competitions & MBA Prep panels to increase engagement and professional development.

New York, NY, US

• Manage the P&L for the MTVN Digital (MTV, VH1, CMT, LOGO, Hive, and Artist Platform) online and mobile platforms
• Creating monthly P&L statements and financial models, as well as ad hoc reporting, for business operations team in order for them to accurately manage revenue vs. expense, as well as possible risks and opportunities
• Work with business operations team to create yearly budgets and quarterly forecasts with budgets ranging from 1MM to 50MM
• Handling monthly close process including preparation of journal entries, reviewing general ledger and P&L activity, and providing detailed analysis
• Completed implementation of SAP systems including complete reorganization and re-modeling of financial organization
• Leading freelance payroll processes for business operations team with approximately 115 freelancers per week

Parsippany, NJ, US

• 2010 – November 2010
• Created and analyzed job evaluations as requested to resolve compensation and classification issues
• Provided compensation support to the organization’s field operations staff, Human Resources department, and management
• Completed organizational project using both market and internal data to price all current positions and incorporate them into our new system