Vp, Marketing
Current
Feb 2023 - Present
AeroLeads people directory · profile
Mike Madden Email & Phone Number
Revenue Obsessed Marketing Leader | DIY Dad | Growth Advisor
at
Boomi
1 work email found
@alpha-sense.com
6 phones found area 650, 415, 978, and 762
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Revenue Obsessed Marketing Leader | DIY Dad | Growth Advisor
Location
Denver, Colorado, United States
Who is Mike Madden? Overview
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Quick answer
Mike Madden is listed as Revenue Obsessed Marketing Leader | DIY Dad | Growth Advisor at Boomi, based in Denver, Colorado, United States. AeroLeads shows a work email signal at alpha-sense.com, phone signal with area code 650, 415, 978, 762, and a matched LinkedIn profile for Mike Madden.
Mike Madden previously worked as VP, Marketing at Boomi and Advisor at Oneguide. Mike Madden holds Double Major: Economics And Environmental Science from University Of California, Santa Cruz.
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{first_initial}{last}@alpha-sense.com
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Profile bio
About Mike Madden
Marketing isn't just my job - it's my passion. Whether it's marketing automation, content marketing, digital advertising, hanging out at a booth at a trade show, messaging, positioning, marketing operations, or even watching silly commercials on television, I cannot get enough of how marketing can be used to change the world. For better or sometimes for worse (we might want to ask my wife), I have an insatiable need to figure out how things work or why they work the way they do. Whether it's figuring out how to remodel a bathroom myself to building financial models for fun to solving complex business needs with a thoughtful demand strategy, I feel extremely compelled to deeply understand how things work and find the best solution. And then I try to do it again. My career has been blessed with incredible opportunities from learning Marketo early in my marketing career to working for Marketo before, during, and after the acquisition by Adobe to running Commercial Demand Generation for the Adobe Digital Experience Business to building a demand strategy at AlphaSense. I've even had the pleasure to be a growth advisor for startups.I lead teams with empathy, passion, and the fundamental belief that strong team relationships achieve the best outcomes for the company. My teams treat each other like family and as a result, drive measurable, strong financial results for B2B SaaS businesses.Outside of work, I'm a new father to a beautiful baby boy that gets cuter by the day. I tell dad jokes to anyone with ears. I love golfing competitively. I eat trail mix mostly for the M&Ms. You'll usually find me at Home Depot working on the next DIY remodel. I spend as much quality time as possible with my family.
Listed skills include Marketo, Email Marketing, Salesforce.Com, Marketing Strategy, and 14 others.
Current workplace
Mike Madden's current company
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15 roles
Mike Madden work experience
A career timeline built from the work history available for this profile.
Advisor
CurrentProviding 1:1 demand generation coaching through OneGuide, an expertise platform that connects high-growth B2B software companies with experienced functional advisors.
May 2021 - Present
Vp, Demand Generation
Jan 2021 - Sep 2022
Director Of Americas Growth Demand Generation, Adobe Experience Cloud
Continued ownership of Americas Demand Gen revenue targets but now with dotted line ownership over the regions including EMEA and APAC across both Marketo and Magento products. Consistently beat the revenue target 3 consecutive quarters (Q2, Q3, Q4 2020) and sourced 80% of the revenue from marketing. Created content marketing engine, under a demand gen umbrella, that had delivered over 50 net new assets since December 2019.Expanded scope to include global digital advertising across Marketo and Magento.
Jan 2020 - Dec 2020
Head Of Commercial Demand Generation, Adobe Experience Cloud
Expanded role to own all Commercial demand generation for the Americas under the Adobe Experience Cloud business unit. Product bag included Magento as well, which is Adobe’s eCommerce solution. Across both products, the team grew to include three functional teams - new business demand gen, customer demand gen, and content marketing.Led the team through new restructuring to optimize both product’s demand gen engines through shared best practices, existing MarTech, and segmentations under the broader Adobe business.Running point for demand gen on bringing Magento and Marketo’s Marketo instances into one single Commercial instance for Adobe.
Aug 2019 - Jan 2020
Head Of Commercial Pipeline
Expanded role to own more than just Commercial Demand Gen - now the role encompassed everything from top-of-funnel lead acquisition/creation to marketing sourced pipeline, sales sourced pipeline, closed won revenue, and win rates. Identified and resolved issues in Marketo’s new instance which resulted in a global 2x improvement in lead flow, opportunities created, and closed won revenue.
May 2019 - Aug 2019
Head Of Demand Generation, Commercial (Marketo, An Adobe Company)
Augmented existing lead to revenue model to map more closely with Adobe stages to track Commercial demand gen more consistently across the business.Continued the optimization of Marketo’s new instance through expanded tech integrations of Drift, Bombora, G2 Crowd, Merit Direct, and Alyce.
Nov 2018 - May 2019
Director Of North America Commercial & Customer Demand Generation
Expanded role into customer demand gen, where the focus was to run cross-sell/upsell campaigns to existing Marketo customers to drive product revenue.Helped drive creation and implementation of Marketo’s legacy instance of 10 years to a new, best-in-class instance that operated at 100x the speed. Built Marketo’s first cross-sell/upsell lifecycle model, which allowed customer leads to AQL based on product interest scoring, predictive account scoring models, and intent data.
Jun 2018 - Nov 2018
Sr. Manager, Demand Generation Coe & Strategy
Owned the demand gen strategy, development and execution for the Commercial business, which helped contribute to 130% POR attainment for opportunities and 136% attainment for pipeline in 2017.Responsible for owning Marketo’s Demand Generation Center of Excellence strategy, which involved Marketo instance governance, MarTech stack vetting and onboarding of new technologies, and building a cohesive global demand gen model. Awarded 2017 Marketo Marketer of the Year.
Jul 2017 - Jun 2018
Senior Demand Generation Program Manager
Developed an automated reactivation campaign series to re-engage inactive leads which resulted in over 25k reactivated email addresses (12% of inactive leads) and over $20M in sales pipeline.Built a series of automated website trigger campaigns based on a visitor’s persona, behavior score, account score, and product interest which resulted in $1.8M in sales pipeline.Augmented existing email nurture with multi-tier, persona based, trigger campaigns that accelerated prospect engagement and yielded a 37% increase in MQLs compared to baseline nurture.Awarded 2016 Q4 “Star on Fire” for the Marketing org (only given to one person per quarter).
Oct 2016 - Jun 2017
Demand Generation Programs Manager, Smb
Build strategy, design, and execution of SMB B2C marketing programs. Responsibilities include SMB email strategy and execution, B2B and B2C webinars, lead generation, nurturing, sales enablement, account based marketing, and marketing analytics.
Jun 2015 - Sep 2016
Demand Generation Program Manager
Apr 2014 - May 2015
Email Marketing Specialist
Mar 2013 - Apr 2014
Marketing Associate
Jun 2012 - Mar 2013
Marketing And Community Manager
Oct 2011 - Jun 2012
1 education record
Mike Madden education
-
University Of California, Santa Cruz
FAQ
Frequently asked questions about Mike Madden
Quick answers generated from the profile data available on this page.
What company does Mike Madden work for?
Mike Madden works for Boomi.
What is Mike Madden's role at Boomi?
Mike Madden is listed as Revenue Obsessed Marketing Leader | DIY Dad | Growth Advisor at Boomi.
What is Mike Madden's email address?
AeroLeads has found 1 work email signal at @alpha-sense.com for Mike Madden at Boomi.
What is Mike Madden's phone number?
AeroLeads has found 6 phone signal(s) with area code 650, 415, 978, 762 for Mike Madden at Boomi.
Where is Mike Madden based?
Mike Madden is based in Denver, Colorado, United States while working with Boomi.
What companies has Mike Madden worked for?
Mike Madden has worked for Boomi, Oneguide, Alphasense, Adobe, and Marketo, An Adobe Company.
How can I contact Mike Madden?
You can use AeroLeads to view verified contact signals for Mike Madden at Boomi, including work email, phone, and LinkedIn data when available.
What schools did Mike Madden attend?
Mike Madden holds Double Major: Economics And Environmental Science from University Of California, Santa Cruz.
What skills is Mike Madden known for?
Mike Madden is listed with skills including Marketo, Email Marketing, Salesforce.Com, Marketing Strategy, Marketing Research, Mobile Technology, Html, and Online Marketing Analysis.
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