Michael Maggitti Email & Phone Number

Dallas, Tx, Us

Santa Monica, California, Us

Spearhead marketing initiatives and develop in-game content with live operations and game studios to grow brand awareness and fundraising for the Call of Duty Endowment's mission to employ veterans.

Santa Monica, California, Us

• Championed the development of creative brand partnerships and co-marketing opportunities across Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush franchises, working closely with game development and marketing teams to ensure alignment with brand messaging and creative vision• Manage Google partnership on behalf of the global marketing organization, leveraging creative thinking and strategic planning to allocate incentive funding and advocate new marketing practices based on franchise growth opportunities• Provided creative input for in-game items, live service activations, and partnership targets to amplify brand awareness and player engagement in support of employing military veterans, as part of the Call of Duty Endowment consultation• Proactively facilitated information sharing between business units, leveraging a keen creative eye to identify opportunities for collaboration, innovation, and inspiration between game studios and marketing teams

Santa Monica, California, Us

• Build and execute a cohesive go-to-market strategy promoting the Endowment’s latest Call of Duty: Warzone activation to include in-game rewards, website development, creative asset management, branded apparel and integrated social media• Lead the creative development and project timeline for the Endowment’s 100k veteran placement milestone marketing assets via cross-functional collaboration, agency management, influencer outreach, content marketing and social media engagement

• Established the first global gaming community on behalf of the U.S. Marine Corps to include branded landed page and associated social media accounts to grow organic audience and awareness• Built private Discord community hub and served as community manager to facilitate Marine onboarding and engagement • Partnered with publishers, vendors and militaries to create competitive programming that promotes community growth and brand loyalty

Washington, Dc, Us

• Pioneered national integrated games marketing strategy to maximize brand awareness and authentic player engagement• Orchestrated strategic partnerships for category exclusivity with Halo Championship Series and Paramount+ Halo live-action streaming series to create comprehensive brand integration and prominent share of voice• Managed external agencies, brand messaging and asset allocation to impart creative consistency and drive synergy amid cross-functional stakeholders activating a national brand strategy within local markets• Evolved branded experiential marketing activations with gamification of virtual and augmented reality elements; consulted with game development team across various iterations of Battle Position proprietary software

Washington, Dc, Us

• Organized and debuted first Marine Corps competitive gaming team during the 2020 Call of Duty Endowment Bowl• Executed first Call of Duty: Warzone national recruiting event resulting in +500 registrations and 11 contracted applicants• Managed $1.0M budget across 8 stakeholders to ensure effective marketing mix on owned, earned and paid media channels• Trained, empowered and led 15-member cross-functional marketing team across 13 Midwestern states• Collaborated with external agency partners to develop innovative marketing strategies that capitalize on emerging trends and technology

Washington, Dc, Us

• Led 25-member public relations team across multiple countries to communicate with domestic and international audiences while meeting changing deadlines unique to each region. • Facilitated press tours and bilateral interviews with international news outlets to address dynamic geopolitical affairs via digital and traditional media strategies while ensuring synchronized communications among partner nations.• Corresponded with press while preparing senior leaders with effective media engagement strategies during high-visibility crises to ensure balanced news coverage and strategic media placement. • Championed the first-ever international use of the organization’s official Snapchat account to deliver live, behind the-scenes viewing experiences to a global audience that resulted in 150k impressions and 3.5k new followers.• Initiated and managed all phases of organizational strategic branding campaign that resulted in 10k Facebook followers within the first 90 days of launch via captivating infotainment video series titled “Like A Marine”.

New Brunswick, Nj, Us

• Managed financial implications of strategic restructuring across $74M SG&A budget enabling leadership to deliver on profit goals.• Leveraged in-depth business partnering and analytics to identify trends for the VP of Sales & Marketing.• Completed monthly, quarterly and annual financial close process for a majority of receivables, cash and sales accounts.• Coordinated brand activation and cause marketing campaigns in collaboration with Wounded Warrior Project to educate 5.5k consumers about proper eye healthcare and veteran support services.

Gb

• Provided data-driven financial insights during annual audits and quarterly reviews for public SEC and non-public entities across non-profit and technology sectors• Prioritized client demands while managing competing project timelines in collaboration with cross-functional teams

Master Of Business Administration - Mba, Marketing

B.S.; B.S.B.A, Accounting, Management Information Systems

Communication And Media Studies

Military And Strategic Leadership

Military And Strategic Leadership