Digital marketing and advertising agency/consultancy servicing D2C ecommerce and Amazon brands.

Accountable for measuring, reporting and performance of key performance indicators of the eCommerce channel to senior leadership. Primarily responsible for optimization of web lead and purchase conversion rates, cart size, and web traffic from email marketing, Facebook advertising, affiliate and retargeting campaigns. Responsible for creation, management and execution of all promotions for the D2C channel of the business. Directly manage a team of two internally as well as 6 different agencies. Help identify opportunities and initiatives to drive growth and profitability through collaboration with other stakeholders across the business.

Developed and directed the strategic marketing plan of this multi-million dollar healthcare organization consisting of 3 subsidiaries specializing in compounded medications, nutritional supplements, and CME accredited education. Led a team of 6 driving all online and offline marketing strategies, branding, communications, and in-house agency work. Business intelligence expert and marketing related IT system owner.Attained a return on marketing investment of 3 to 1 over the last 19 months I was with the organization by responsible management of resources and uncovering data that provided insight into the effectiveness of campaigns as well as lead quality by channel.Able to accurately attribute close to 60% of organization's annual revenue to clients influenced by marketing efforts.Achieved a 12 to 1 return on search engine marketing investment (SEO & PPC) and a 6 to 1 return on trade-show exhibit spend in year one of customer revenue lifetime. Increased leads for pharmacy business 130% in 12 months through marketing efforts via the education division.Grew education event registrations an average of 14% year-over-year for 5 consecutive years.Consistently grew email open and click-through rates well above industry standards.

Implemented lead generation and nurturing initiatives via SEO, conversion optimization, marketing automation, monthly newsletters, semiweekly blog posting, and social media. Met needs of the business such as package design, marketing collateral management, trade-show marketing, brand management, and developing tools for the sales team.

Managed a team of pharmacy technicians responsible for providing a high level of customer service, quality, and accuracy by taking inbound calls from customers. As a technician, I was also responsible for establishing all prescriptions, assisting pharmacists in interpreting prescription medication, quantity and instructions according to the provider’s written instruction, and routing the established orders as dictated by departmental policies and procedures. Maintained performance metrics including Average Handle Time, Quality, Scheduled Adherence, and Queue stats while using efficient and appropriate work practices.

Worked part-time on and off at various Utah locations for about 5 years. I was part of various teams that set weekly and monthly sales goals and had fun achieving them. Became very familiar with and passionate about FranklinCovey's physical products as well as their organizational training for individuals and companies.