Principal Consultant
CurrentProviding strategic marketing support in retail, financial services, and automotive industries with a focus on lifecycle marketing, customer engagement and loyalty.
Jan 2024 - Present
AeroLeads people directory · profile
Mike Manno Email & Phone Number
Leveraging Data and Analytics for Customer Acquisition, Engagement, and Retention | Marketing Strategy | CRM | Loyalty & Rewards | Segmentation & Personalization | Lifecycle Marketing
at
Lone Oak Consulting
2 work emails found
@citizensbank.com
3 phones found area 781 and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Leveraging Data and Analytics for Customer Acquisition, Engagement, and Retention | Marketing Strategy | CRM | Loyalty & Rewards | Segmentation & Personalization | Lifecycle Marketing
Location
Greater Boston, United States, United States
Who is Mike Manno? Overview
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Quick answer
Mike Manno is listed as Leveraging Data and Analytics for Customer Acquisition, Engagement, and Retention | Marketing Strategy | CRM | Loyalty & Rewards | Segmentation & Personalization | Lifecycle Marketing at Lone Oak Consulting, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at citizensbank.com, phone signal with area code 781, 800, and a matched LinkedIn profile for Mike Manno.
Mike Manno previously worked as Principal Consultant at Lone Oak Consulting and Store Brands Loyalty and Personalization Strategy at Cvs Health. Mike Manno holds Mba, Finance from University Of Maryland - Robert H. Smith School Of Business.
Company email context
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{first}.{last}@citizensbank.com
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AeroLeads found 2 current-domain work email signals for Mike Manno. Compare company email patterns before reaching out.
Profile bio
About Mike Manno
I have over 20 years experience in customer acquisition, engagement, and retention across financial services, retail, and health care. I’ve consistently leveraged data and analytics to develop customer insights and design and execute profitable go-to-market plans.Customer AcquisitionCustomer Engagement & RetentionSegmentation and PersonalizationCustomer Journey MappingData & AnalyticsTest & LearnLoyalty & Rewards ProgramsLifecycle MarketingTeam Leadership and DevelopmentCross Functional Internal & External Partnership
Listed skills include Analytics, Direct Marketing, Segmentation, Crm, and 39 others.
Current workplace
Mike Manno's current company
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6 roles · 29 years
Mike Manno work experience
A career timeline built from the work history available for this profile.
Store Brands Loyalty And Personalization Strategy
- Lead strategy development, execution, and performance analysis for loyalty and personalization programs for CVS Store Brands including CVS Health, Gold Emblem, Beauty 360, and Total Home touching over 75 million.
- Led team responsible for up to $0.5B in annual incremental sales and $150M in incremental margin
- Generated $20M incremental profit and a 200% return on investment
- Increased annual sales level by 90%
- Raised marketing efficiency by 50%
2018 - 2024
~6 yrs
Director Of Product Marketing Strategy
- Led 25 member cross-functional team to develop and execute marketing strategies for consumer and small business banking products including investment of $25 million annual marketing budget to generate over 130,000 new.
- Acquired 200,000+ new customer relationships annually through digital, retail, direct, and social channels
- Originated $1.5 billion incremental deposits annually
- Lowered customer acquisition cost by 25%
- Created and executed marketing campaigns to support 6 new product launches
- Raised account level profitability by 30%
2014 - 2018
~4 yrs
Senior Vice President - Marketing And Analysis
- Provided strategic direction to clients including Capital One, Citigroup, Citizens Bank, HSBC, Key Bank, Regions Bank and U.S. Bank in support of their credit card and debit card businesses including portfolio.
- Created new value proposition for partner's loyalty and rewards program program with $200M in annual revenue
- Negotiated extended partnership agreement generating $100M in value for partners
- Raised client's income by $50M through strategic recommendations
2011 - 2014
~3 yrs
Director Of Marketing And Analytics
- Led 20 member product, marketing, and analytics team for co-brand and affinity partnerships including General Motors and the AFL-CIO with $20 million annual marketing budget and 9 million customer relationshipsHSBC is.
- Raised brand awareness from 22% to 54%
- Increased top line revenue by 15% and bottom-line income by 20%
- Increased customer retention rates by over 20%
- Raised customer base by 500,000 members
- Increased response rate of marketing campaigns by 80%
2004 - 2011
~7 yrs
Vice President, Finance
- Negotiated agreements with co-brand and affinity partners to increase revenue by $200M
- Grew top line revenue by $500M (100%) over a 7 year period
- Raised profitability of credit card program by $100M
- Identified $80M revenue opportunity through contract analysis and partner negotiations
1997 - 2004
~7 yrs
2 education records
Mike Manno education
Mba, Finance
University Of Maryland - Robert H. Smith School Of Business
B.S., Marketing And General Business Management
University Of Maryland
FAQ
Frequently asked questions about Mike Manno
Quick answers generated from the profile data available on this page.
What company does Mike Manno work for?
Mike Manno works for Lone Oak Consulting.
What is Mike Manno's role at Lone Oak Consulting?
Mike Manno is listed as Leveraging Data and Analytics for Customer Acquisition, Engagement, and Retention | Marketing Strategy | CRM | Loyalty & Rewards | Segmentation & Personalization | Lifecycle Marketing at Lone Oak Consulting.
What is Mike Manno's email address?
AeroLeads has found 2 work email signals at @citizensbank.com for Mike Manno at Lone Oak Consulting.
What is Mike Manno's phone number?
AeroLeads has found 3 phone signal(s) with area code 781, 800 for Mike Manno at Lone Oak Consulting.
Where is Mike Manno based?
Mike Manno is based in Greater Boston, United States, United States while working with Lone Oak Consulting.
What companies has Mike Manno worked for?
Mike Manno has worked for Lone Oak Consulting, Cvs Health, Citizens Bank, Onboard Partners, and Hsbc.
How can I contact Mike Manno?
You can use AeroLeads to view verified contact signals for Mike Manno at Lone Oak Consulting, including work email, phone, and LinkedIn data when available.
What schools did Mike Manno attend?
Mike Manno holds Mba, Finance from University Of Maryland - Robert H. Smith School Of Business.
What skills is Mike Manno known for?
Mike Manno is listed with skills including Analytics, Direct Marketing, Segmentation, Crm, Financial Services, Credit Cards, Marketing Strategy, and Management.
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