Mike Manno Email & Phone Number

Providing strategic marketing support in retail, financial services, and automotive industries with a focus on lifecycle marketing, customer engagement and loyalty.

Woonsocket, Ri, Us

Lead strategy development, execution, and performance analysis for loyalty and personalization programs for CVS Store Brands including CVS Health, Gold Emblem, Beauty 360, and Total Home touching over 75 million customers and generating over $50M in annual sales• Led team responsible for up to $0.5B in annual incremental sales and $150M in incremental margin• Generated $20M incremental profit and a 200% return on investment • Increased annual sales level by 90%• Raised marketing efficiency by 50%

Providence, Rhode Island, Us

Led 25 member cross-functional team to develop and execute marketing strategies for consumer and small business banking products including investment of $25 million annual marketing budget to generate over 130,000 new customers and deepen and retain over 2 million existing customer relationships.Citizens Bank is the 12th largest retail bank in the U.S. with over $150 billion in assets providing financial services to over five million individuals and companies.• Acquired 200,000+ new customer relationships annually through digital, retail, direct, and social channels• Originated $1.5 billion incremental deposits annually• Lowered customer acquisition cost by 25% • Created and executed marketing campaigns to support 6 new product launches • Raised account level profitability by 30%

Boston, Ma, Us

Provided strategic direction to clients including Capital One, Citigroup, Citizens Bank, HSBC, Key Bank, Regions Bank and U.S. Bank in support of their credit card and debit card businesses including portfolio valuations, new product development, and consumer marketing strategy. Onboard Partners (previously The Kessler Group) is a leading provider of advisory services, merger/acquisition services, and capital solutions in the financial services industry.• Created new value proposition for partner's loyalty and rewards program program with $200M in annual revenue• Negotiated extended partnership agreement generating $100M in value for partners• Raised client's income by $50M through strategic recommendations

London, Gb

Led 20 member product, marketing, and analytics team for co-brand and affinity partnerships including General Motors and the AFL-CIO with $20 million annual marketing budget and 9 million customer relationshipsHSBC is one of the world's largest banking and financial organizations and was at the time a top 5 credit card issuers in the U.S.• Raised brand awareness from 22% to 54% • Increased top line revenue by 15% and bottom-line income by 20%• Increased customer retention rates by over 20% • Raised customer base by 500,000 members• Increased response rate of marketing campaigns by 80%

London, Gb

• Negotiated agreements with co-brand and affinity partners to increase revenue by $200M • Grew top line revenue by $500M (100%) over a 7 year period • Raised profitability of credit card program by $100M • Identified $80M revenue opportunity through contract analysis and partner negotiations

Mba, Finance

B.S., Marketing And General Business Management