Michael Marcano Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

Responsible for the ORIGINS International business across UK, EMEA, APAC, China and Travel Retail, working closely with a team of regional brand leaders to develop and implement locally relevant programs and activations that strategically align with the overall brand objectives for long term sustainable growth, market share gains while driving brand equity, loyalty and love.

New York, Ny, Us

Managing the brand development and profitable growth of Origins, Aramis and Designer Fragrances, Aveda, and Lab Series within the duty-free channel globally.

New York, Ny, Us

Responsible for all marketing and brand activities/execution on La Mer, Aveda and Le Labo Fragrances within the duty-free channel globally. Working closely with the global brand team and regional leads (EMEA, Americas and APAC) to drive retail, and execute locally relevant activations across multiple channels both off-line and on-line.

New York, Ny, Us

Category lead for the men's cluster of brands within the Aramis & Designer Fragrances portfolio reporting into the SVP, Global Marketing with similar responsibilities as a VP. Responsible for the strategic development of these men's brands, creating impactful programs and new launches to drive retail sales, while maintaining each individual brand's voice and image. Managing the brand's budget but also the P&L for each brand by market with accountability for the performance of the programs that are executed. Drive additional efforts that build support for the brands with merchandising, PR communications, events, and media outlets (TV, print, digital and social) with maintaining a strong NOP and ROI.

New York, Ny, Us

Brand lead, responsible for the strategic planning and development of Zegna Fragrances as the new men’s pillar within our current fragrance portfolio. Objective of creating a $100 million dollar brand within the next 3 years through new product launches, promotions, CRM and key local market initiatives. Key liaison between licensor and other cross-functional groups including PR, digital and merchandising to ensure approvals and programs are on brand. Building the brand awareness and presence globally while spearheading new product and category development.

Paris, Fr

Strategically managing and developing the men’s promotional business through GWP’s and promotional sets for the World of Polo and Big Pony Ralph Lauren fragrance franchise, accounting for $285 million dollars in retail sales annually. Responsible for the new category development which included consumer research and analysis.

Us

Responsible for spearheading all fundraising and networking activities, including our annual summer event, raising over $100K. Develop and manage new partnerships for fundraising opportunities. Increased products donations by +8%. Annual fundraising event donations increased by 50% versus last year.

Responsible for the strategic development and planning of our GWP business for North America equating to 65% of the total retail business ($455MM) along with managing special events and our retailer accounts. Worked closely with our retail accounts and sales team to coordinate the gift calendar, analyze the mix/performance and create gift recommendations by account to drive key pillars.

Managed a Sales team of four and all house accounts with annual sales of over $10.5M. Provided Fortune 500 Companies with innovative and creative ways to brand or launch their product through the use of promotional and premium items.Forecasted monthly goals and objectives for the sales team, company saw an overall increase of 20% in profit based on my accurate forecasting and budgeting. New Business Development: generated leads through existing business relationships opened over 20 accounts in my last 6 months. Product Development: Created new products with design team, from conception and to production until delivered to the client. Complied statistical data on client brand awareness on different markets from our product line.

Responsible for over 120 accounts advertising campaigns totaling over $5.6M in revenue. Developed new product marketing strategies based on our services to our clients; which increased our member base by 18%. Re-vamped a pre-existing program that, once implemented, increased its margin of profitability by 20%, incurring $.5 million in sales. Assisted in the managing, development and direct mailing of all quarterly directories, newsletters and web updates. Coordinated projects, analyzed competition and made recommendations for promotions.

Mba, Marketing

Bs, Marketing