Michael Marchetta Email & Phone Number

Wake Forest, Nc, Us

Us

"An out of the box, strategic yet visionary thinker, loyal brand ambassador, effective communicator, self-directed, fast-moving, results-oriented, passion driven and willing to never give up until the job is done"People Person: Care, respect and appreciation for those we get to serve, work with and for, and manage and lead.Marketing and eCommerce professional with a strong emphasis on e-commerce, online digital marketing and user experience to optimize and maximize opportunities that drive sales. Manage SEO/SEM and implement digital strategies, to leverage data analysis, to further optimize ad placements and organic listings.Responsible for analyzing trends and data, customer behavior and optimization to better serve and convert large customer base and traffic growth.Create and direct budgets consisting of integrated digital marketing plans across multiple online channels with a strong ability to communicate and sell digital marketing programs to produce ad sales revenue.Responsible for managing a talented team of over 20. Successful track record of developing and leading cross-functionality across departments as well as external agencies and partners. Experienced In: HTML/CSS, design, hand coding, templates, landing page optimization, business strategy and consulting.SEO/SEM, social media, banner advertising, audience profiling, display, re-marketing/re-targeting, outreach, development and customer relations solutions.Skilled in:Comprehensive e-commerce strategies Advanced SEO & SEMSKU intense business modelsConversion & data driven optimizationIdentifying "Best of Breed" solutions for eCommerceManaging 3rd party vendors, developers, agencies, payment systems and ITIncreasing sales, customer retention & loyaltyMigrations and re-platformsComplex multi-channel digital marketing strategiesPerformance analysisUI design and optimizationsAnalytics and data analysisE-mail marketing / Advanced segmentationsCreating solutions to challenges

Raleigh, Nc, Us

Appointed to lead and develop B2B platform and e-commerce buildout. A first of its kind initiative inthe art supply vertical delivering profitable solutions to drive sales, attract and maintain customers, andbuild a solid corporate brand. Special talent for enhancing corporate marketability through digital marketing strategies as well as clear and effective corporate messaging. Gained extensive experience communicating with vendors, support personnel, internal teams and effectively managed overseasdevelopment team.Worked along side CEO to establish new wholesale model, product groups and pricing models.Responsible for all aspects of marketing including branding, communications, content marketing,demand generation, partner programs, project road map, product launch, and sales enablement.Along with appointed team, completed total company re-brand including e-commerce platform andeco-system to generate leads and key customers and accounts.Aligned personnel and teams for managing key customer accounts, leads and sales.Manage contracted teams in: email marketing, web development & performance/ digital spend

Consulting, Design, Development and Business Strategy: Brand Development & Value Proposition AnalysisWebsite Design and OptimizationEmail Set-up, Customer Journey, SegmentationsMarketing - eCommerce, Campaigns, Digital SEO/SEM, EmaileCommerce- Consulting, Migrations and Re-platformingWebsite Analysis and OptimizationsDelivered Fully Integrated Marketing Services and Plans

Led Consulting, Design, Development and Business Strategy: Brand Development & Value Proposition AnalysisWebsite Design and OptimizationEmail Set-up, Customer Journey, SegmentationsMarketing - eCommerce, Campaigns, Digital SEO/SEM, EmaileCommerce- Consulting, Migrations and Re-platformingWebsite Analysis and OptimizationsDelivered Fully Integrated Marketing Services and Plans

Bachelor Of Science, Accounting/Computers

Business - Marketing