(Promoted from Email Marketing Manager // May 2017–May 2019)-Led a digital marketing team of an email marketer, a content specialist, and a web developer.-Project managed B2B and B2C marketing campaigns, generating over $15 million in sales.-Boosted organic web traffic 50% by optimizing website for SEO and inbound marketing.-Executed an average of 15 concurrent digital campaigns monthly.-Increased email engagement 30% with targeted content, strategic design, and A/B testing.-Maintained a CRM of 250k contacts for optimal lead nurturing and segmentation.-Developed content tailored to target demographics and personas.-Conducted customer feedback surveys, leading to service and product improvements.-Reduced staff time and errors with production workflows and automation systems.-Managed vendor relationships, ensuring timely delivery and cost-efficiency.-Used large datasets to predict realistic benchmarks and conversion goals.

-Authored 34 press releases, picked up by national and regional news outlets.-Pitched and published op-eds/letters in media outlets, including The New York Times and The Hill.-Oversaw all production for a $250k nationwide veterans-health program.-Managed website, streamlined content to enhance SEO.-Doubled engaged social media followers through strategic promotions.-Produced bi-monthly member newsletter. Revamped newsletter, boosting engagement by 17%.-Earned $30,000 from a donation campaign. Earned $37,000 from other projects.-Reduced IT expenses by 13% and increased revenues from digital ads.

-Authored 34 press releases, picked up by national and regional news outlets.-Pitched and published op-eds/letters in media outlets, including The New York Times and The Hill.-Oversaw all production for a $250k nationwide veterans-health program.-Managed website, streamlined content to enhance SEO.-Doubled engaged social media followers through strategic promotions.-Produced bi-monthly member newsletter. Revamped newsletter, boosting engagement by 17%.-Earned $30,000 from a donation campaign. Earned $37,000 from other projects.-Reduced IT expenses by 13% and increased revenues from digital ads.

(Promoted from Program Associate, Governance // Feb 2008–May 2012)-Advocated for policy priorities and defeated two congressional threats to defund research.-Built a database to notify members and stakeholders about policy and grassroots actions.-Authored and pitched press releases; picked up by The Washington Post, Slate, USA TODAY.-Organized events with 100 attendees and media in the U.S. Capitol and National Press Club.-Designed a public and media engagement program to increase media coverage and visibility.-Created surveys with 15,000 invited respondents to collect data and decision-making insights.

-Created fundraising collateral and membership publications.-Designed and maintained the association's website.