Content & Product Marketing Manager
Temecula, Ca, Us
- Developed and implemented strategies that improved market and product position. Launched brand awareness campaigns around programs and curriculum that positively impacted revenues- Served as PMM for our culture and accountability offerings. Developed content, interviewed customers, and created value proposition of product offerings. - Managed team members to execute and fulfill company initiatives- Public relations management, including securing speaking engagements, article publications, editorial opportunities, and press outreach- Content strategy, creation and implementation. Ghostwriting content to support company's strategic growth- Marketing communications and email marketing- Website and blog management with a focus on increasing website traffic, name acquisition, and lead generation- Social media marketing and management. Networks include LinkedIn, Facebook, Twitter, Pinterest, Tumblr- Implementation of SEO practices and fundamentals- Survey design, development, deployment, and analysis- Researching of target markets, market trends, and competitor analysis- Marketing research with an emphasis on statistics, data analysis, and reporting- Planning, coordination, and implementation of trade show strategies- Using Adobe Suite (Photoshop, InDesign, Illustrator) to develop assets- Support with video editing with Adobe Premiere.