• Designed and launched packaging for 50+ products, boosting shelf appeal and consumer engagement by 25%.• Partnered with marketing, production, and suppliers to develop cost-effective packaging, reducing production costs by 15%.• Leveraged market research and consumer testing to enhance design decisions, resulting in a 30% increase in customer satisfaction.• Applied Adobe Creative Suite to create packaging that met aesthetic and functional standards, ensuring regulatory compliance.• Introduced sustainable packaging solutions, reducing environmental impact by 20% and supporting company sustainability goals.• Produced and presented detailed design mockups and prototypes, earning positive feedback for creativity and feasibility.• Driving high-impact projects and mentoring for skill development and goal achievement.• Managed full design lifecycle for major projects, including branding and packaging, increasing client acquisition and retention by 40%.• Oversaw project timelines and budgets, delivering high-quality results on schedule and within budget.• Directed the redesign of the flagship product line, enhancing market share by 35% and generating an additional $2 million in revenue.• Established and upheld design guidelines and best practices, ensuring consistent and high-quality outputs aligned with brand identity.

Establish a unified artistic direction, vision, and high production standard in the creation of visuals for both external and internal marketing use cases.Partner with teams across AW to create inspirational visuals that convey current day hardware capabilities, as well as, future looking and inspirational content.Follow existing brand guidelines, as well as, contribute to the creation of visual.Lead in the collaborative development of polished visuals, experiences, and artwork.Communicate art direction goals at an executive level with corporate teams and external partners.Responsible for the creation of style guides, documentation and related materials for internal and external teamsRegularly meet with artists and cross functional leads to define art quality standardsProvide inspiration to art staff and facilitate training opportunities to develop all art disciplines, drive creative culture

Responsibilities:Crafted a diverse array of marketing collateral, including brochures, flyers, banners, sale sheets, packaging, labels, and digital assets, contributing to heightened brand visibility.Conceptualized and executed captivating packaging designs for new product launches, driving a notable 25% increase in sales.Collaborated closely with the marketing team to develop impactful email campaigns, social media graphics, and website visuals, resulting in a significant 30% surge in online engagement.Orchestrated photo shoots, coordinated model selection, and collaborated with photographers and illustrators to produce original visual content.Played an integral role in the redesign of the company website, enhancing user experience and bolstering website traffic by 30%.

Create the content and campaigns for social media, blogs, and website· Oversee social media accounts daily posting and layout· Work directly on branding and strategy plans· Manage web design and content· Implement site changes, design and arrange graphics· Use creative means to drive strong engagement and organic growth of all social media· Collect and analyze data/web traffic· Creation of print materials (business cards, brochures etc.)· Manage web site and development

Responsibilities:Spearheaded the development and maintenance of brand identities for diverse clientele, ensuring seamless visual coherence across all collateral.Produced captivating and informative infographics and data visualizations for annual reports and presentations.Orchestrated collaborative efforts with marketing teams to conceive and execute social media campaigns, resulting in a remarkable 25% surge in follower engagement.Remained abreast of industry trends, pioneering design software, and best practices to consistently deliver top-tier design solutions.Executed multifaceted design projects spanning advertisements, private labels, packaging, brochures, and played an integral role in the upkeep and enhancement of the main website.

Responsibilities:Oversaw the production of printed materials and managed cost estimates, liaising directly with printers when necessary. Worked closely with vendors and the editorial team to conceptualize and create items like plaques and totes for diverse events. Developed an extensive array of marketing materials, spanning print and digital mediums, including e-blasts, sell sheets, web ads, print ads, landing pages, microsites, logos, social media graphics, and PowerPoint presentations.Designed and crafted promotional materials for trade show events, covering everything from small to large signage, postcards, flyers, packaging designs, house ads, and PowerPoint presentations. Ensured consistent visual branding across all marketing campaigns and initiatives, maintaining cohesion across various media platforms. Managed updates and content on event-focused websites and marketing collateral utilizing a web content management system.Remained up-to-date with the latest marketing and design trends to uphold high standards in all aspects of marketing campaigns. Collaborated with different departments to streamline workflows and align with overarching company strategies and objectives. Operated equipment such as plotters, laminators, and wide-format printers to fulfill client requirements. Oversaw server management and backup routines for all Graphics department files, working with team members to ensure the superior quality of all completed projects.

To meet client needs effectively, start by generating diverse design options. Understand project requirements thoroughly and follow client instructions closely. Adhere to aesthetic design guidelines and established procedures for consistency. Collaborate with software engineers for smooth project execution. Produce pixel-perfect designs and maintain clean PSD files using efficient tools. Coordinate with team members to harmonize creative aspects and meet deadlines. Focus on timely completion by delivering accurate designs and using established processes. Collaborate and communicate effectively with team members to align with project objectives. By following client specifications and leveraging teamwork, consistently deliver high-quality designs on time.