Michael Mastera Email & Phone Number

Key Responsibilities: - Product Strategy: Strategic market launch planning for new cars and accessories - Product Strategy: Understanding market trends, customer needs and competitive landscapes - Launch Committees: Coordinating and steering launch committees with internal stakeholders - Cross-functional Collaboration: Ensuring seamless go-to-market strategies and roll-outs - Roadmap Planning: Creating and driving local product roadmap and outlining key selling features - Pricing Strategy: Implementing local pricing strategies and life cycle management - Revenue Management: Securing steady market and revenue growth in gross margins - Sales and Marketing: Creating national sales driven campaigns for new car and accessory portfolio - Market Analysis: Competitor monitoring in collaboration with EMEA region and global HQ

Wien, Österreich

Key Responsibilities: - Commercial Operations: Driving business growth by growing relationships - Retailer Management: Securing daily operations with business partners - Retailer Development: Identifying new business and sales opportunities - Value Chain Management: Securing customer satisfaction and sustainable value chain elements - Sales Steering: Analyzing and optimizing sales funnels - KPI Reporting: Keeping record of sales and revenue management - Change Management: Accompanying retailers within automotive transformation process - Stakeholder Alignment: Continuous alignment with external stakeholders and captive partners

Wien, Österreich

Key Responsibilities: - Portfolio Management: Steering and organizing new cars and accessory portfolio - Pricing: Implementing local pricing strategies and life cycle management - Revenue Management: Securing steady market and revenue growth in gross margins - Sales and Marketing: Creating national sales driven campaigns for new car and accessory portfolio - Market Analysis: Competitor tracking in collaboration with EMEA region and global HQ - Knowledge Management: Local product, commercial and launch trainings (instructor-based and web-based)About the company:Volvo Cars has one of the most ambitious climate plans in the car industry. We aim to reduce our CO2 emissions per car by 40 percent between now and 2025, a first tangible step towards our long-term goal of becoming climate neutral by 2040. We realise that electrification alone is not enough, and so our climate ambitions go beyond radically reducing tailpipe emissions through all-out electrification. https://www.volvocars.com/at

Wien

Key Responsibilties: - B2B Product Marketing: Electronic high-performance control solutions and displays for off-highway vehicles - Markets: Agriculture and construction machinery, snow groomers, lifters and booms, excavators - Strategic Launch Planning: Go-to-market strategies for hardware, IoT and ADAS solutions - Marketing and Social Media: Creating and contributing to innovative marketing campaigns - Brand Development: Ensuring market recognition and ongoing brand awareness - Event Planning: Entire oversight for execution of global trade fairs related to off-highway machinery - Budgeting: forecasting of annual marketing expenses - Stakeholder Communication: B2B marketing activities with external agencies, stakeholders and JV-partners - Cross-Functional Collaboration: Close and intense collaboration with Sales, Technical Support, Marketing, Product Development and Management BoardAchievements: - Increase of external product and brand recognition - ~ 25 articles, press releases, publications, key notes and conferences/events (2018-2020) - Re-shaping and re-designing the company's CI and CD - Introduction of online trainings - Introduction of a marketing exchange platform - Open collaboration with JV-partner's marketing departmentsAbout the company:TTControl, a joint-venture company of TTTech and HYDAC International offers robust electronic control systems, operator interfaces and connectivity solutions (IoT) for mobile machinery and off-highway vehicles. Being leaders in functional safety, TTControl’s software and hardware platforms enable equipment manufacturers to develop highly reliable electronic control systems quickly and economically.https://www.ttcontrol.com/

Wien, Wien, Österreich

Key Responsibilties: - Head of Product and Pricing department leading 2.5 FTEs from 2016-2018 - Product Management: Oversight of entire vehicle portfolio and product lifecycle management - Pricing and Revenue Management: Pricing Strategies in collaboration with European and Global HQ - Budget Management: Annual draw up of business plan within the product department - Marketing: ATL and BTL marketing, social media, lead campaigns and website development - POS-Activities: Development, creation and supply of CI-conform POS-material to dealer network - Cross-Functional Collaboration: Main interface to logistics, sales, CRM and finance department - Market Analysis: Continuous reporting to European (Frankfurt) and Global headquarters (Seoul) - Knowledge Transfer: Local lead for product trainings (instructor-based and web-based)Achievements: - Proven track record of re-positioning Kia Rio in 2016 (main selling car) on Austrian market - Re-design of equipment levels of entire Kia product portfolio including margin optimization - Introduction of a web-based training platform for domestic dealer network - Accompany of two website relaunchesAbout the company:Kia Motors Corporation was founded in May 1944 and is Korea’s oldest manufacturer of motor vehicles. From humble origins making bicycles and motorcycles, Kia has grown – as part of the dynamic, global Hyundai-Kia Automotive Group – to become the world’s fifth largest vehicle manufacturer. Today, Kia produces more than 1.4 million vehicles a year at 14 manufacturing and assembly operations in eight countries. Through the Austrian dealernetwork, Kia Motors Austria sells 10,000 vehicles a year and reaches an average market share of 2.5% on the local market.https://www.kia.com/at/

Wien, Wien, Österreich

Key Responsibilities- Product management of Kia vehicle portfolio- National pricing - Competitor monitoring- POS-material- ATL and BTL marketing campaigns- Various reporting to European and Global HQs - Business planning

Wien Flughafen, Niederösterreich, Österreich

- Pricing: International pricing and contractual key account shipping management- Revenue Management: P/L analysis and volume check of contractual shipments- Market Analysis: Competitor monitoring for three European countries- Sales Support: General support of inside and field sales force team- Marketing: Development and execution of lead campaigns for Austrian market to boost general sales performanceAbout the company:UPS (United Parcel Service) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. https://www.ups.com/at/de/Achievements: - Introduction of a national lead campaign acquiring new customers

Wien, Wien, Österreich

Key Responsibilities:- Sales steering- Marketing support- International Freight capacity monitoring ex VIE- Diploma thesisDiploma Thesis:„Optimization of the strategic and short-term sales activities of Lufthansa Cargo AG on the Austrian air cargo market“About the company:With a turnover of 2.7BN EUR and 8.9 BN EUR revenue tonne-kilometres in 2018, Lufthansa Cargo is one of the world's leading companies in the transport of air freight. The company currently employs about 4,500 people worldwide. Lufthansa Cargo focuses on the airport-to-airport business. The cargo carrier serves around 300 destinations in more than 100 countries with its own fleet of freighters, the belly capacities of passenger aircraft operated by Lufthansa German Airlines, Austrian Airlines, Brussels Airlines, Eurowings and SunExpress, and an extensive road feeder service network. https://lufthansa-cargo.com/en/

Diplom (Mag. Fh), Logistik Und Transportmanagement

Certified Online Marketing Manager, Online Marketing / Digital Marketing

Content of certified Online Marketing Manager course: - Social media content - E-commerce law - SEO & SEA - Affiliate marketing - Mobile.

Reifeprüfung, Spezialisierung Marketing