SaveLive partners with iconic independent venues and promoters to grow their brand and business.

Over 25,000 events have used Sparrow's powerful toolkit to sell more tickets, make more money and soar through their event's marketing plan. Acquired by SaveLive.

Award-winning event producers, offering executive-level consulting & services to boutique events. Valmont's first full year (2019) handled events totaling over 1,000,000 in attendance and $35,000,000 in ticketing revenue.

Acquired by AXS / Exited 2024.+ Clients: NFL, NBA, Lollapalooza, Austin City Limits, Essence Music Festival, Hogs For The Cause, Kaaboo, Tales of the Cocktail & more.+ Products: Access control, POS, credential management & more.

Develop and lead marketing strategy & manage local teams for a network of owned/operated concert venues (450 to 5,000 capacity) across the Southeast. • White Oak Music Hall (Houston, TX) - Lawn, Downstairs, Upstairs• Joy Theater (New Orleans, LA)• Iron City (Birmingham, AL)• Minglewood Hall (Memphis, TN) - Main Room & 1884 Lounge• Exit/In (Nashville, TN)• The Senate (Columbia, SC)

Five-acre, outdoor amphitheater + two-stage indoor live music complex hosting over 400 live music events per year.Increased average per-show revenue +80% year-over-year, leading the venue to its most profitable year on record.

A luxury retailer with over $80 million of annual revenue. Grew online sales by +182%, lead capture by +95% and organic search +28%.Led all digital strategy, including managing all aspects of e-commerce, SEO, SEM, Digital Advertising, e-mail program, data/analytics and online content.

Producer of award-winning, nationally recognized music festivals & events. Recognized in 2016 by Pollstar as a Top 50 promoter in the world.Tortuga Music Festival (ACM’s Festival of the Year) x BUKU Music + Art Project x Pemberton Music FestivalResponsibilities - • Advertising (Digital & Traditional) - Manage all advertising strategies & budgets for Huka-produced festivals, including digital (search, social, display, pre-roll, etc) and traditional (radio, print, TV, out of home, etc). • Data & Analytics - Consumer trend analysis, including data acquisition (surveys, analytics, etc), aggregation, standardization and analysis to inform and shape company strategy. • Digital Marketing - Manage Huka web properties, including development & design (11 websites total), content creation, pixel/tag implementation, SEO, UX/UI, CRO and funnel optimization strategies. • Revenue/Ticketing management - Ticketing and pricing strategy, revenue forecasting, reporting, fulfillment and staff management. • E-mail/CRM/Database - Oversee E-mail and CRM, including database management (acquisition, scrubbing, segmentation, etc), content development, and campaign planning. • Marketing Strategy - Planning, management and execution of overall marketing plan/strategy and growth. Budget creation, tracking, maintenance and reconciliation. • Departmental Management - Management of departmental staff, growth and structure. • On site festival operations - Manage on site RFID deployment (access control, social, sponsor activations, etc), as well as oversee Box Office and Customer Service operations. • Project management - Maintain company-wide timelines and promote cross-department communication for Tortuga Music Festival and Buku Music + Art Project.

Summary - Responsible for analyzing, reporting and updating of client websites, with the goal of improving quality, rank, and increasing lead volume. Developed, managed, analyzed, and reported on Paid Search campaigns for clients.Responsibilities -Digital Advertising - Create and manage Google Adwords campaigns with a budget totaling over $31,000 per month.- Continuously test landing pages, ad copy, targeting, and other aspects to reach an optimal cost-per-acquisition (CPA). SEO - Develop, implement, and analyze SEO campaigns for all digital clients.- Execute monthly tasks to conform to best SEO practices, with the goal of building organic traffic. Report monthly on campaign performance. Customer Acquisition - Test and optimize the sales funnel on client sites.- Conduct UX and conversion split testing. Create user segmentation. Develop reliable conversion tracking methods through various mediums.

A full-service artist management, booking, publicity, event promotion and production company with a roster of six artists and managing two concert venues.Marketing – B2C and B2B marketing and publicity for all events and artists. Develop & maintain a community of over 25,000 members combined. Create, design, SEO & update websites and online content. Coordinate traditional & new media ad-buys.Business Development – Planning and execution of over 300 nationwide events annually. Lead generation, contract negotiation, and logistical planning for corporate events, weddings, festivals, venue shows, and other events nation-wide.Other responsibilities include graphic design, maintaining information databases, event management, and managing the intern program.

A non-profit company whose mission is to foster support of New Orleans’ rich cultural heritage through the programming of regular events.Responsibilities include:Marketing (B2C and B2B) and promotion of over 70 annual events.Plan and execute marketing and advertising campaigns. Coordinate online and print ad-buys. Represent the company and its mission at industry conferences.Other responsibilities include event management, talent buying, and coordinating the volunteer program.

1250 capacity venue with two stages that hosts over 200 events annually.Responsibilities Included:Marketing – Responsible for all marketing and publicity for events. Maintained all marketing, including standard, new media, street-level and viral campaigns. Redesigned, built a CMS (for the events calendar), and continuously updated the website.Other responsible for Box Office operations, Internship Program, Payroll and General Accounting.