Michael Mazza Email and Phone Number
Award Winning Biopharma DTC Patient Marketing Leader - Recognized as Top 25 DTC Marketer of the Year & 2023 Marketer on the Rise at
@
Amgen
Michael Mazza's Location
Greater Chicago Area, United States, United States
Michael Mazza's Contact Details
Michael Mazza work email
- Valid
- Valid
- Valid
- Valid
- Valid
Michael Mazza personal email
n/a
Michael Mazza phone numbers
About Michael Mazza
Dynamic Marketing Executive with over 20 years of progressive experience. Over 5 years experience in Biopharma DTC patient marketing across primary care and rare disease therapies. Prior experience includes 15 Years of progressive Consumer Packaged Goods Brand Management experience. Significant experience with media (including television, digital, social), brand development and agency management, as well as prior P&L leadership and general management experienceSpecialties: Brand Strategy and PositioningAdvertising Development and Agency ManagementMedia Strategy DevelopmentP&L ManagementTeam Leadership and Employee Development
Michael Mazza Work Experience Details
-
Senior Director, Consumer Marketing | Rare Disease (Amgen Acquired Horizon, October 2023)Amgen Oct 2023 - PresentThousand Oaks, Ca, Us -
Senior Director, Consumer MarketingHorizon Apr 2021 - Oct 2023Dublin, Ireland, IeLead a team of 6 marketers and network of external agency partners responsible for consumer/patient marketing strategy and execution across multiple brands/business units within the organization; report to Vice President, Strategic MarketingPM360 Trailblazer Award Finalist - Consumer Website/Online Initiative | 2023DTC Advertising Awards - Best PR Program or Event: Gold Winner | 2023Med Ad News Manny Awards - Marketer on the Rise | 2023DTC Advertising Awards - Best Branded Website: Bronze Winner | 2022DTC Perspectives - Top 25 DTC Marketer of the Year | 2021DTC Advertising Awards - Best Branded Website: Gold Winner | 2021DTC Advertising Awards - Best Patient Engagement or CRM Program: Bronze Winner | 2021PM360 Trailblazer Award Finalist - Interactive Marketing Program | 2021 -
Director, Consumer MarketingHorizon Jan 2020 - Mar 2021Dublin, Ireland, IeConsumer marketing lead for KRYSTEXXA®TGaS Advisors 'Best of Benchmark Award' - Paid Search Campaign | 2020PM360 Trailblazer Award Finalist - Consumer Website/Online Initiative | 2020Promoted to Senior Director after 16 months in role
-
Associate Director, Consumer MarketingHorizon Jan 2019 - Jan 2020Dublin, Ireland, IeConsumer marketing lead for KRYSTEXXA®President’s Club Award | 2019Promoted to Director after one year with the organization
-
Associate Director, Patient MarketingTakeda Jul 2018 - Jan 2019Tokyo, JpLed DTC marketing (including TV, Print, OLTV) and digital ecosystem (including Paid, Earned and Owned media) for Trintellix. Responsible for creative development and media strategyLeft Takeda after the company announced they were relocating their U.S. HQ out of the Chicago market -
Senior Director Of Marketing: New ProductsReynolds Consumer Products Oct 2017 - Jul 2018Lake Forest, Il, UsLed a team responsible for driving growth through innovation, new products and product enhancements across the Hefty branded businesses of Waste Bags and Food Storage Bags -
Director Of Marketing: Reynolds Wrap®Reynolds Consumer Products Jun 2012 - Sep 2017Lake Forest, Il, UsLeadership and P&L accountability for the company's flagship brand, Reynolds Wrap®, representing in excess of $460MM in Sales and $60MM in A&P spending. Reported to Marketing VP and led a 3-person Marketing team responsible for the development and implementation of all marketing and business strategies. Also had P&L accountability for company's Private Label aluminum foil business representing an additional $80MM in Sales• Developed and led implementation of new marketing strategy focused on driving usage among light and medium users by leveraging more media touch points and refreshed content to more effectively communicate with consumers. Lead partner with agency (Havas Worldwide) on development and deployment of this robust marketing content strategy• Grew Revenue and EBITDA for 4 consecutive years (2013-2016) coming off of consecutive years of decline. • Drove Aluminum Foil Category CAGR (2013-2016) of +0.6% coming off of a CAGR of -2.8% during the prior three years. Reynolds Wrap grew its share of the category each year from 2013-2016 and in 2016 achieved its highest annual share in over 15 years• Led a high performing marketing team with a focus on talent development which resulted in multiple team members being promoted and recruited to other high impact positions within the organization - Promoted to Senior Director of Marketing in October 2017 in recognition of achievements
-
Marketing Director: Expo™ Dry EraseNewell Brands Jul 2011 - Jun 2012Atlanta, Ga, UsLeadership and P&L accountability for $200MM Global Dry Erase portfolio (EXPO Brand) with $15MM in A&P spending . Led a 4-person Marketing team responsible for volume & profit commitment, marketing budget & plans, advertising development, innovation and global expansion plans* Led development of 2012 marketing plan* Initiated an innovation development process which resulted in a robust pipeline of new concepts worth in excess of $25MM -
Senior Assistant Brand Manager Thru Senior Brand ManagerAlberto Culver Oct 2005 - Jul 2011UsProgressed thru a series of increasingly challenging marketing roles and was promoted twice during a span of nearly 6 years-SENIOR BRAND MANAGER: Multicultural & Value Brand Portfolio (2010-2011)Leadership and P&L accountability for Global Multicultural & US Value brand portfolio representing over $200MM in Sales and $20MM in A&P Spending. Led marketing strategy and commercial activation for a portfolio of 4 brands. Managed team of 3 and reported to Marketing VP* Optimized Marketing Plan for Motions in 2011 by drastically reducing non-working dollars in favor of working media spending. Grew business by +17% during 1H 2011.-SENIOR BRAND MANAGER: Nexxus (2009-2010)* Led development of new global positioning and communication campaign* Stewarded the brand through an innovation management process which resulted in the development of a $45MM pipeline * Managed a team of 2 marketers-BRAND MANAGER: Nexxus (2007-2009)Led key marketing activities for Nexxus contributing to brand growth of +10% in ’08 and +11% in ‘09* Led development and production of TV and Print campaign for ’09 new product launch: Nexxus Dualiste (3rd largest launch in the category in ’09)* Led Holiday Hair ‘07 integrated Print and Promotional campaign which drove a +12% Sales increase* Managed team of 2 marketers-SENIOR ASSISTANT BRAND MANAGER: TRESemmé (2005-2007)Led key marketing activities for TRESemmé, a $400MM Global hair care brand (top 3 brand in U.S category.) Key contributor to brand growth of +20% in '06 and ‘07* Developed and launched brand’s two largest ‘07 new product lines, Thermal Creations Styling and the brand’s first Hispanic line, Anti-Sponge. Developed TV and Print advertising in support of both launches* Led development and execution of integrated campaign with Movies Rock (a Condé Nast property) including Print advertising (featuring actress Amanda Peet) which won ’07 VISTA award as most effective print ad in category (beating 700 other entries) -
Associate/Assistant Brand Manager: AleveBayer Aug 2004 - Oct 2005Leverkusen, North Rhine-Westphalia, DeManaged various elements of the marketing mix for Aleve, a $250M analgesic brand (top 3 position in the category in U.S.)* Responsible for $8M consumer promotion budget. Set promotional strategy and provided creative direction for all consumer promotions. Led flagship promotional program, “Arthritis Month:” a marketing partnership with the Arthritis Foundation * Financial and analytical lead for brand. Key responsibilities included P&L management, consumption modeling and presenting financial projections to management* Promoted from Associate Brand Manager to Assistant Brand Manager in less than 12 months with the company -
Trade Marketing Analyst/Marketing Communications SpecialistPanasonic Usa Feb 2001 - Jun 2003Newark, Nj, UsSecured new distribution and grew business through effective category management and account specific marketing for key accounts in the Consumer Battery Division* Secured new distribution representing $17M in Sales and 1,100 new retail distribution outlets* Led cross-functional teams through entire business development process including P&L analysis, pricing strategy, market analysis, consumer segmentation and key account presentations -
Financial Associate/Financial AnalystGeneral Mills Aug 1999 - Oct 2000Minneapolis, Minnesota, Us* Partnered with brand marketers to manage $300MM marketing budget in Cereal Division, driving efficient spending decisions* Completed ad-hoc analytical projects, including partnering with marketing to develop a go-to-market pricing strategy for larger size cereal SKUs. Received division wide award from management for this project -
Market Research InternProcter & Gamble May 1998 - Aug 1998Cincinnati, Ohio, UsInternship prior to my senior year of college
Michael Mazza Skills
Brand Management
Cross Functional Team Leadership
Marketing Strategy
Consumer Products
Strategy
Integrated Marketing
Product Development
P&l Management
Competitive Analysis
Market Planning
Management
Segmentation
Marketing
Brand Architecture
Market Research
Advertising
Customer Insight
Trade Marketing
Product Innovation
Shopper Marketing
Social Media Marketing
Business Development
Pricing Strategy
Market Analysis
Positioning
Team Leadership
Strategic Planning
Marketing Management
Product Marketing
Pricing
Brand Development
Creative Direction
Global Marketing
Michael Mazza Education Details
-
Northwestern University - Kellogg School Of ManagementMedia Management -
Indiana University BloomingtonFinance
Frequently Asked Questions about Michael Mazza
What company does Michael Mazza work for?
Michael Mazza works for Amgen
What is Michael Mazza's role at the current company?
Michael Mazza's current role is Award Winning Biopharma DTC Patient Marketing Leader - Recognized as Top 25 DTC Marketer of the Year & 2023 Marketer on the Rise.
What is Michael Mazza's email address?
Michael Mazza's email address is mm****@****rto.com
What is Michael Mazza's direct phone number?
Michael Mazza's direct phone number is +184748*****
What schools did Michael Mazza attend?
Michael Mazza attended Northwestern University - Kellogg School Of Management, Indiana University Bloomington.
What skills is Michael Mazza known for?
Michael Mazza has skills like Brand Management, Cross Functional Team Leadership, Marketing Strategy, Consumer Products, Strategy, Integrated Marketing, Product Development, P&l Management, Competitive Analysis, Market Planning, Management, Segmentation.
Who are Michael Mazza's colleagues?
Michael Mazza's colleagues are Casey Jacobsen Ph.d., Jose Luis Cárdenas Zuluaga, Bruno Tapia, Peter Konings, Michele Mcdermott, Jared Byrne, Stephanie Lilienthal.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial