Michael Mcanally Email & Phone Number

Bettendorf, Ia, Us

Moline, Il, Us

Moline, Il, Us

Moline, Il, Us

Moline, Il, Us

- Develop coordinated SEO and PPC strategies to be used by divisional business units- Determine and manage to SEO key metrics for global divisions- Manage PPC and Display campaigns for several business divisions- Help coordinate communication with Agency partners for our larger digital initiatives - Develop in-house digital marketing capabilities within the global John Deere organization- Lead strategy and execution of on page A/B testing through Adobe Target- Develop, deploy, and analyze user surveys on all global customer facing applications.

Freelance digital marketing services available in the areas of:SEO, SEM, Local Search, Shopping Engines, Analytics, YouTube, Video Editing, Technical SEO, and content strategy.I enjoy the challenge of helping small businesses generate the most value from limited marketing budgets.

Des Moines, Iowa, Us

-Manage all day to day digital paid media for PPC, Display, Remarketing, Social, and several other digital marketing tactics-Identify and execute new opportunities for cross channel promotions-Create digital attribution modeling that ties together front end (Adwords, Bing), back end (Google Analytics), and internal (customer database) tracking solutions.-Assist in planning in all mediums to ensure that we are going to be able to follow the customer as far down the conversion path as possible-Develop multi channel testing strategies to gauge the effectiveness of new tactics, or combined media efforts

Denver, Colorado, Us

-Develop and implement tracking strategies for both online and offline marketing tactics-Create and deliver unique reporting templates-Look for new opportunities to provide more visibility in marketing efforts-Conitue improving cross-channel attribution models for clients in several different business categories

Denver, Colorado, Us

-Work across all media channels to deliver relevant messages to consumers in all phases of the purchase cycle-Use Digital Analytics as a means to develop cross-channel attribution models that allow for strategic optimizations across entire marketing programs-Plan multi-year execution strategies to accomplish client objectives

Scottsdale, Az, Us

-Developed short, mid, and long-term digital marketing strategies for clients in several different consumer fields-Monitored campaign performance and identified opportunities for growth and optimization-Worked with department experts to create and execute integrated digital marketing plans between PPC, SEO, Content, Social, Local Search, Analytics, Email marketing, and Development-Conducted industry competitive analysis to isolate strengths and weaknesses for client digital marketing efforts-Managed client expectations at the weekly, monthly, and quarterly level-Communicated client strategy and growth opportunity directly to clients using multimedia tools (primarily PowerPoint and Excel)-Oversaw team responsibilities for simultaneous projects for several clients -Created and implemented departmental career growth structure and best practice training across all tools and platforms

New York, Ny, Us

-Performed daily SEM account management and maintenance to ensure accounts are meeting their goals-Maintained direct relationships with clients to manage expectations and pitch growth opportunities-Assisted in new business pitches-On-boarded new clients and accounts into the paid search platforms-Used advertising tools such as: AdWords, AdCenter, Kenshoo, Omniture Search Center, Mediaplex, and Dart Search

New York, Ny, Us

-Performed daily PPC optimizations and account maintenance-Assembled and delivered client facing reporting-Researched new opportunities and growth areas to be presented to the client-Built custom excel tools to help automate paid search processes

Us

-Textbook currently used in advertising curriculums in universities throughout the United States-Created and wrote print advertisement examples to illustrate the most popular print advertising layoutshttp://www.kendallhunt.com/store-product.aspx?id=25746

Represented the University of Northern Iowa-Developed a Google Adwords Campaign to run for 3 weeks with a local business-Coordinated and organized UNI's inaugural entry into the Google Online Marketing Challenge

Cedar Falls, Iowa, Us

-Communicated customer problems and needs to management-Provided 1st level support to customers with computer problems -Attended training seminars to learn new programs and customer service skills

Us

-Researched and learned the composing elements of Search Engine Optimizing-Published a daily Web log of activities on a Website-Comprised a list of over 200 websites in which free back links are available which was sold to customers looking to increase their Google Page Ranking

-Selected by the University of Northern Iowa -Worked with both military and local Italian children and families -Accomplished base goals by working with military personnel -Traveled independently throughout Europe-very enlightening

Coraopolis, Pa, Us

-Performed bike repairs and tune ups for customers-Operated a register and participated in counting down the register at the end of the night-Maintained the Sports and Fitness department and placed orders for bikes and exercise equipment directly with the distributor

Framingham, Ma, Us

-Assisted customers with sales questions-Performed copy center jobs for customers; operated various office machines -Performed cashier duties including closing activities.

Master Of Arts, International Business

Bachelor Of Arts, Marketing