- Develop coordinated SEO and PPC strategies to be used by divisional business units- Determine and manage to SEO key metrics for global divisions- Manage PPC and Display campaigns for several business divisions- Help coordinate communication with Agency partners for our larger digital initiatives - Develop in-house digital marketing capabilities within the global John Deere organization- Lead strategy and execution of on page A/B testing through Adobe Target- Develop, deploy, and analyze user surveys on all global customer facing applications.

Freelance digital marketing services available in the areas of:SEO, SEM, Local Search, Shopping Engines, Analytics, YouTube, Video Editing, Technical SEO, and content strategy.I enjoy the challenge of helping small businesses generate the most value from limited marketing budgets.

-Manage all day to day digital paid media for PPC, Display, Remarketing, Social, and several other digital marketing tactics-Identify and execute new opportunities for cross channel promotions-Create digital attribution modeling that ties together front end (Adwords, Bing), back end (Google Analytics), and internal (customer database) tracking solutions.-Assist in planning in all mediums to ensure that we are going to be able to follow the customer as far down the conversion path as possible-Develop multi channel testing strategies to gauge the effectiveness of new tactics, or combined media efforts

-Develop and implement tracking strategies for both online and offline marketing tactics-Create and deliver unique reporting templates-Look for new opportunities to provide more visibility in marketing efforts-Conitue improving cross-channel attribution models for clients in several different business categories

-Work across all media channels to deliver relevant messages to consumers in all phases of the purchase cycle-Use Digital Analytics as a means to develop cross-channel attribution models that allow for strategic optimizations across entire marketing programs-Plan multi-year execution strategies to accomplish client objectives

-Developed short, mid, and long-term digital marketing strategies for clients in several different consumer fields-Monitored campaign performance and identified opportunities for growth and optimization-Worked with department experts to create and execute integrated digital marketing plans between PPC, SEO, Content, Social, Local Search, Analytics, Email marketing, and Development-Conducted industry competitive analysis to isolate strengths and weaknesses for client digital marketing efforts-Managed client expectations at the weekly, monthly, and quarterly level-Communicated client strategy and growth opportunity directly to clients using multimedia tools (primarily PowerPoint and Excel)-Oversaw team responsibilities for simultaneous projects for several clients -Created and implemented departmental career growth structure and best practice training across all tools and platforms

-Performed daily SEM account management and maintenance to ensure accounts are meeting their goals-Maintained direct relationships with clients to manage expectations and pitch growth opportunities-Assisted in new business pitches-On-boarded new clients and accounts into the paid search platforms-Used advertising tools such as: AdWords, AdCenter, Kenshoo, Omniture Search Center, Mediaplex, and Dart Search

-Performed daily PPC optimizations and account maintenance-Assembled and delivered client facing reporting-Researched new opportunities and growth areas to be presented to the client-Built custom excel tools to help automate paid search processes

-Textbook currently used in advertising curriculums in universities throughout the United States-Created and wrote print advertisement examples to illustrate the most popular print advertising layoutshttp://www.kendallhunt.com/store-product.aspx?id=25746

Represented the University of Northern Iowa-Developed a Google Adwords Campaign to run for 3 weeks with a local business-Coordinated and organized UNI's inaugural entry into the Google Online Marketing Challenge

-Communicated customer problems and needs to management-Provided 1st level support to customers with computer problems -Attended training seminars to learn new programs and customer service skills

-Researched and learned the composing elements of Search Engine Optimizing-Published a daily Web log of activities on a Website-Comprised a list of over 200 websites in which free back links are available which was sold to customers looking to increase their Google Page Ranking

-Selected by the University of Northern Iowa -Worked with both military and local Italian children and families -Accomplished base goals by working with military personnel -Traveled independently throughout Europe-very enlightening

-Performed bike repairs and tune ups for customers-Operated a register and participated in counting down the register at the end of the night-Maintained the Sports and Fitness department and placed orders for bikes and exercise equipment directly with the distributor

-Assisted customers with sales questions-Performed copy center jobs for customers; operated various office machines -Performed cashier duties including closing activities.