Michael Mcbride Email & Phone Number

Franklin, Tn, Us

Nashville, Tn, Us

Franklin, Tn, Us

Develop pricing strategies, pricing models, analytics, and best practices in a JD Edwards Advanced Pricing Enterprise 1 business system to assist the company in gaining share of market and growing profit margins. Accountable for over 5,000 sku’s in the market segments of Outdoor Power Equipment, ATV / UTV Powersports, Ag / Construction, Industrial, Styled Wheels and High Speed Trailers. Implement policies and procedures for costing and pricing. Create tools to assist management in measuring incremental price gained in the marketplace. Responsible for 6 pricing analysts each assigned to a market segment.

Develop and negotiate pricing/contracts for above and below ground conveyor belts. Managed large business accounts and client relationships to ensure maximizing margins. Create/compare competitive solutions and implement new pricing solutions to account teams. Establish and maintain competitive, market-based prices for all customer specific contracts. Identify effects of technology and market pricing changes on current opportunities. Provide monthly metrics including win/loss tracking.

Akron, Oh, Us

Reported to Director of Marketing and responsible for innovative new product plan developments and brand positioning for core assetsKey Achievements: Launched new tire lines (Assurance) that generated 20% of total profits. Designed and Implemented pricing models that generated $2 million in revenue in 1st year  Developed consistent price positioning platforms for 3 core tire brands and company owned retail outlets Measured financial performance for North American business on a monthly basis against the annual operating plan to drive business achievements Coordinated, administered and controlled a $6 Million budget sales incentive program

Key team member in developing first comprehensive integrated marketing plan for Dunlop resulting in 4 share points of growth in their first year. Key Achievements: Created Strategic Pricing Model using statistical regression analysis against the competitors’ pricing structures to establish price factors between brands, tire lines and tire sizes for price relationships Developed competitive database for wholesale tire prices/products and provided access to sales & marketing associates via the internal Marketing Services web site. Analyzed, developed and implemented a distributor program (cost- to- serve) enabling Goodyear to grow market share 3% as a member of an 8 person team

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor’S Degree, Applied Math / Computer Science