The Everyday Co. helps brands in the outdoor sports industry run more sustainably. With our specialized services in research, innovation, and communications, we help clients achieve their sustainability goals and position themselves as sustainable business leaders.

Shaped and delivered impactful communications about SAP’s sustainable business. Collaborated with the company’s sustainability team to highlight the journey to net-zero emissions, and with the product and partner teams to demonstrate how SAP helps customers around the world run more sustainably.

Led corporate communications, public affairs, sustainability and CSR activities for China, Hong Kong and Taiwan. Managed a team across the three market units to plan and execute impactful communications and corporate affairs programs for key audiences including customers, media, employees, government, partners, and analysts. Collaborated with marketing teams regionally and globally to drive brand awareness and lead generation for key software solution adoption through thought leadership, executive media and analyst engagement, special events, and customer reference campaigns. Managed content and analytics for executive, internal and external communications across multiple digital channels in Greater China including WeChat brand and employee channels, Weibo, LinkedIn, Facebook, and Twitter. Managed reputation response and crisis communications for a range of issues. Led regional sustainability and social responsibility programs including poverty alleviation and skills development programs in China.

Responsiblities included regional brand strategy, advertising, digital and social media marketing, market research & insights, trademark protection and sponsorships.

Worked with global marketing group WPP agencies to provide strategic and creative guidance for the global investment and corporate banking business. Branding and marketing activities included brand strategy and positioning, identity, special program development, client engagement, new business/pitch support, thought leadership, events & conferences, employee engagement and corporate responsibility.

The Hong Kong Jockey Club operates horse racing, football betting and lottery in Hong Kong. Its not-for-profit model allows the HKJC to be Hong Kong's single largest taxpayer, a significant employer and the largest charitable giver. Responsible for brand strategy, sponsorships & events, creative services and media buying & coordination. Conceived and implemented major internal branding program. Developed branding programs for social impact and cross-divisional brand communications strategy.

The leading English-language media platform in Hong Kong, which includes an award-winning newspaper, online, mobile and magazines, reaching a distinctly enviable audience. Managed marketing across circulation, job listings, CSR and corporate communications & events.

The Disruption Consultancy is the strategy & innovation consulting unit of TBWA\Worldwide, one of the top marketing groups working with world-class brands including Apple, Absolut, adidas and Playstation. The Disruption Consultancy helped clients develop and execute alternative brand, marketing, product and revenue strategies that create exponential growth. Responsible for coordinating five worldwide offices, revenue growth, service alignment, talent recruitment and network integration.

Led independent brand consulting activities. Initiated and maintained client relationships largely in Mainland China, executed strategic branding programs including brand definition, positioning, research, internal/external communications and design.

Regional director of a London-based brand consulting firm. Developed new business, provide strategic input to client engagements which included positioning, creative communications and identity design.

Director at Silicon Valley technology ad agency. Managed $40M in account billings and develop brand and communications strategies for online, hardware and services clients including Virgin Online, Logitech, and a national broadband provider.

Founded and grew an integrated brand marketing services firm in Shanghai serving blue-chip multinationals.