Mike Mccool

Mike Mccool Email and Phone Number

Strategic Event & Experience Architect | Change Agent | Process Improvement Expert @ Freeman Company
Dallas, Texas
Mike Mccool's Location
United States, United States
Mike Mccool's Contact Details

Mike Mccool personal email

n/a
About Mike Mccool

I am insatiably curious with a proven track record of achieving desired business and event outcomes by striking the right balance between the science of deriving attendee-driven insights and the art of understanding how to leverage these insights to design transformational experiences.

Mike Mccool's Current Company Details
Freeman Company

Freeman Company

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Strategic Event & Experience Architect | Change Agent | Process Improvement Expert
Dallas, Texas
Website:
freeman.com
Employees:
10
Mike Mccool Work Experience Details
  • Freeman Company
    Client Relationships Vp
    Freeman Company Jan 2022 - Present
    Dallas, Texas, Us
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  • Smithbucklin
    Health Care & Scientific Portfolio Director
    Smithbucklin May 2019 - Oct 2021
    Chicago, Il, Us
    Desired Business Outcome: Design meaningful experiences that maximize event sponsorship and exhibit sales revenue for health care client organizations’ live, hybrid and virtual events.Action Taken: Designed and deployed a Next generation eXperience design Process that aligned the entire event planning team to create personalized attendee journeys using live, social and digital channels.Outcomes Achieved: Designed and delivered 57 live-only, 50 virtual-only and 13 hybrid events that maximized sponsorship and exhibit sales revenue for 35 healthcare associations.
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  • Freeman Company
    Vice President, Business Development
    Freeman Company Jul 2015 - Apr 2019
    Dallas, Texas, Us
    Desired Business Outcome: Increase revenue with existing and new accounts.Actions Taken: Implemented a power messaging storytelling technique focused on answering 3 KEY questions; Why change? Why now? Why Freeman?Outcomes Achieved: Generated a 28% increase in top-line revenue with existing clients (Cardinal Health, Google, Sanofi, 3M, Eli Lilly and Harley-Davidson) and secured new business with Marsh, Tyson Foods and US Bank.Key quotes from customers and peers..."Thank you for making the Marsh Café the talk of RIMS 2018! Appreciate everything you and the team did to ensure we stood out and had a successful conference". Best regards, the Marsh Global Events Team."Dealers said it was an exciting, engaging, feel-good meeting that for some was a turnaround point in the relationship (with Harley-Davidson)." Jamie Lemonds, Director, Global Meetings & Events, Harley-Davidson."You have done a great job getting the ball down the field! You have a strong drive for success." Bob Priest-Heck, President, Freeman."Mike takes care of his team and builds them up by listening well, following through and getting them the support they need to be successful", Anonymous, Emotional Intelligence Appraisal.
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  • Freeman Company
    Vice President, Strategic Accounts
    Freeman Company Nov 2009 - Jul 2015
    Dallas, Texas, Us
    Desired Business Outcome: Increase retention and revenue with ‘top 100 most valuable’ accounts.Actions Taken: Built a best-in-class, enterprise-wide strategic (key) account management practice consisting of 4 high-value activities to align and leverage the collective efforts of the entire experience planning team, including subject matter experts.Outcomes Achieved: Over a 5-year span, achieved 95% major account retention while averaging 12% YOY top-line revenue growth and 22% YOY profit increase.Key quotes from leadership and peers..."Mike is a change agent! You can always can count on him." Bob Audette, SVP - Business Development, Freeman."Mike has the ability to hear the client's needs, concerns and challenges, boil it down to their most basic level and guide our team to solutions that will help our customer's business." Dan Steenstrup, Senior Vice President, Strategic Accounts, Freeman.
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  • Freeman Company
    Director Of Customer Intelligence
    Freeman Company Feb 2008 - Oct 2009
    Dallas, Texas, Us
    Desired Business Outcome: Lead Freeman's qualitative and quantitative customer intelligence gathering activities allowing Freeman to make smarter business decisions based upon the 'voice of the customer' and their 'realities'. Actions Taken: Conducted a variety of benchmarking studies:- An AAU benchmark to accurately measure and assess customer attitudes, awareness and usage of Freeman products and services- A General Service Contractor study to accurately measure the market share of Freeman and its competitors for trade shows and events in North America- A Digital Strategy study to gain greater insights into customer's online behaviors and preferences- A Social Media Networking study to accurately measure and benchmark customer use of socia media in conjunction with their eventsOutcomes Achieved: Enhanced Freeman’s go-to-market strategy leading to increased awareness, sales and brand equity.Key Quote: "Mike has been an incredible asset to our department. He has delivered incredible results in a short period of time while always maintaining a positive approach with his colleagues", Toby Purdy, Chief Marketing Officer, Freeman.
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  • Freeman Company
    Director Of Technology Services
    Freeman Company Aug 2000 - Jan 2008
    Dallas, Texas, Us
    Desired Business Outcome: Document customer requirements and lead Freeman's e-business strategy.Actions Taken:- Recognizing customer desires to update their own floor plans, pioneered partnerships with industry's leading floor plan management applications to ensure seamless integration with Freeman.- Conceived of Plan Tour by Freeman online application for show organizers.- Led the development team that successfully gathered requirements and migrated Freeman OnLine over to the ATG e-commerce platform. Outcomes Achieved:During five years in this lead role, online sales through this channel increased 3,000% from $2.3M in 2003 to $71.4M in 2008.Key Quote: "Mike is very strong in his communications skills", Don Freeman, Chief Executive Officer, Freeman.
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  • National Marine Manufacturers Association (Nmma)
    Central Regional Manager
    National Marine Manufacturers Association (Nmma) Apr 1990 - Jul 2000
    Washington, District Of Columbia, Us
    Desired Business Outcome: Deliver consumer and trade buyers at live "face-to-face" events providing a good return on investment for NMMA members and exhibitors.Actions Taken: Lead promotions, publicity and planning for NMMA's midwest boat show portfolio including public (Chicago Boat Show, Race In-Water Boat Show, Strictly Sail - Chicago) and trade-only events (IMTEC).Results Achieved: Consistently delivered significant net profits to fund key NMMA member initiatives, including significant growth in the number of exhibiting companies, NSF and number of attendees at IMTEC qualifying it as one of the largest events in North America.Key Quote: "Congratulations on a successful 35th IMTEC! You have managed an important and complex job very well", Jeff Napier, President, NMMA.
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Mike Mccool Skills

Trade Shows Account Management Marketing Strategy Marketing Strategy Event Management Corporate Events Event Planning Sales Competitive Analysis Management B2b Direct Marketing Marketing Communications Av Leadership Digital Strategy Enterprise Software User Interface Relationship Marketing Strategic Planning New Business Development Email Marketing Crm Social Media Marketing Salesforce.com Sales Management Social Networking Online Marketing Business Strategy Meeting Planning Sales Presentations Lead Generation Sponsorship Integrated Marketing Hospitality Live Events Strategic Partnerships Contract Negotiation Product Marketing Negotiation Customer Retention Project Management Business Development Customer Relationship Management Conventions

Mike Mccool Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Computer Science/Mathematics

Frequently Asked Questions about Mike Mccool

What company does Mike Mccool work for?

Mike Mccool works for Freeman Company

What is Mike Mccool's role at the current company?

Mike Mccool's current role is Strategic Event & Experience Architect | Change Agent | Process Improvement Expert.

What is Mike Mccool's email address?

Mike Mccool's email address is mm****@****lin.com

What schools did Mike Mccool attend?

Mike Mccool attended University Of Illinois Urbana-Champaign.

What skills is Mike Mccool known for?

Mike Mccool has skills like Trade Shows, Account Management, Marketing, Strategy, Marketing Strategy, Event Management, Corporate Events, Event Planning, Sales, Competitive Analysis, Management, B2b.

Who are Mike Mccool's colleagues?

Mike Mccool's colleagues are Melody Smith, Nick Addesso, Ryan Williams, Tina Freeman, Chad Cummings, David Delp, Jennifer Brust.

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