Mike Mccool Email & Phone Number

Dallas, Texas, Us

Chicago, Il, Us

Desired Business Outcome: Design meaningful experiences that maximize event sponsorship and exhibit sales revenue for health care client organizations’ live, hybrid and virtual events.Action Taken: Designed and deployed a Next generation eXperience design Process that aligned the entire event planning team to create personalized attendee journeys using live, social and digital channels.Outcomes Achieved: Designed and delivered 57 live-only, 50 virtual-only and 13 hybrid events that maximized sponsorship and exhibit sales revenue for 35 healthcare associations.

Dallas, Texas, Us

Desired Business Outcome: Increase revenue with existing and new accounts.Actions Taken: Implemented a power messaging storytelling technique focused on answering 3 KEY questions; Why change? Why now? Why Freeman?Outcomes Achieved: Generated a 28% increase in top-line revenue with existing clients (Cardinal Health, Google, Sanofi, 3M, Eli Lilly and Harley-Davidson) and secured new business with Marsh, Tyson Foods and US Bank.Key quotes from customers and peers..."Thank you for making the Marsh Café the talk of RIMS 2018! Appreciate everything you and the team did to ensure we stood out and had a successful conference". Best regards, the Marsh Global Events Team."Dealers said it was an exciting, engaging, feel-good meeting that for some was a turnaround point in the relationship (with Harley-Davidson)." Jamie Lemonds, Director, Global Meetings & Events, Harley-Davidson."You have done a great job getting the ball down the field! You have a strong drive for success." Bob Priest-Heck, President, Freeman."Mike takes care of his team and builds them up by listening well, following through and getting them the support they need to be successful", Anonymous, Emotional Intelligence Appraisal.

Dallas, Texas, Us

Desired Business Outcome: Increase retention and revenue with ‘top 100 most valuable’ accounts.Actions Taken: Built a best-in-class, enterprise-wide strategic (key) account management practice consisting of 4 high-value activities to align and leverage the collective efforts of the entire experience planning team, including subject matter experts.Outcomes Achieved: Over a 5-year span, achieved 95% major account retention while averaging 12% YOY top-line revenue growth and 22% YOY profit increase.Key quotes from leadership and peers..."Mike is a change agent! You can always can count on him." Bob Audette, SVP - Business Development, Freeman."Mike has the ability to hear the client's needs, concerns and challenges, boil it down to their most basic level and guide our team to solutions that will help our customer's business." Dan Steenstrup, Senior Vice President, Strategic Accounts, Freeman.

Dallas, Texas, Us

Desired Business Outcome: Lead Freeman's qualitative and quantitative customer intelligence gathering activities allowing Freeman to make smarter business decisions based upon the 'voice of the customer' and their 'realities'. Actions Taken: Conducted a variety of benchmarking studies:- An AAU benchmark to accurately measure and assess customer attitudes, awareness and usage of Freeman products and services- A General Service Contractor study to accurately measure the market share of Freeman and its competitors for trade shows and events in North America- A Digital Strategy study to gain greater insights into customer's online behaviors and preferences- A Social Media Networking study to accurately measure and benchmark customer use of socia media in conjunction with their eventsOutcomes Achieved: Enhanced Freeman’s go-to-market strategy leading to increased awareness, sales and brand equity.Key Quote: "Mike has been an incredible asset to our department. He has delivered incredible results in a short period of time while always maintaining a positive approach with his colleagues", Toby Purdy, Chief Marketing Officer, Freeman.

Dallas, Texas, Us

Desired Business Outcome: Document customer requirements and lead Freeman's e-business strategy.Actions Taken:- Recognizing customer desires to update their own floor plans, pioneered partnerships with industry's leading floor plan management applications to ensure seamless integration with Freeman.- Conceived of Plan Tour by Freeman online application for show organizers.- Led the development team that successfully gathered requirements and migrated Freeman OnLine over to the ATG e-commerce platform. Outcomes Achieved:During five years in this lead role, online sales through this channel increased 3,000% from $2.3M in 2003 to $71.4M in 2008.Key Quote: "Mike is very strong in his communications skills", Don Freeman, Chief Executive Officer, Freeman.

Washington, District Of Columbia, Us

Desired Business Outcome: Deliver consumer and trade buyers at live "face-to-face" events providing a good return on investment for NMMA members and exhibitors.Actions Taken: Lead promotions, publicity and planning for NMMA's midwest boat show portfolio including public (Chicago Boat Show, Race In-Water Boat Show, Strictly Sail - Chicago) and trade-only events (IMTEC).Results Achieved: Consistently delivered significant net profits to fund key NMMA member initiatives, including significant growth in the number of exhibiting companies, NSF and number of attendees at IMTEC qualifying it as one of the largest events in North America.Key Quote: "Congratulations on a successful 35th IMTEC! You have managed an important and complex job very well", Jeff Napier, President, NMMA.