CMO and Marketing Strategy expert who helps consumer driven companies develop and execute topline growth strategies. Expertise in scaling new brands and turning around underachieving businesses. Use consumer insights to understand the purchase decision process and experience expectations to increase awareness, drive preference and leads, and engage and convert more customers more often. Industries include ANY consumer driven brand – product, service or retail.Specialties: Business strategy, marketing strategy, positioning, customer / consumer segmentation, acquisition, customer engagement, conversion, retention, interim CMO, marketing and sales competency models, aligning marketing and sales, organization design, sales force effectiveness.
Listed skills include Marketing Strategy, Brand Management, Advertising, Segmentation, and 36 others.