Michael Mcgroarty Email & Phone Number

Northern Ireland, United Kingdom

Northern Ireland, United Kingdom

Belfast, Northern Ireland, United Kingdom

• Achieved a gold CIPR PR Award for In-house PR Team of the Year 2022.
• Developed and managed proactive and reactive PR campaigns about travel, cost-of-living and rising energy bills resulting in a 64% increase in media coverage year-on-year.
• Grew the digital footprint by 36% through social media and email marketing.
• First communications team member to develop and manage a multi-channel communications campaign with a £30K budget. The campaign ran for six months and received over 7 million online impressions and over 33,000 clicks.
• Delivered the Northern Ireland Consumer Week PR campaign for two consecutive years providing consumers with free help and support through video content on a budget of £30K each year.
• Raised the profile of the organisation on a national scale by securing media interviews on Channel 4, Channel 5, Sky News, BBC Radio 5 Live and the BBC One Show.

Dubai, United Arab Emirates

• Delivered exceptional personalised customer experience to all guests on board flights whilst working in a multinational cabin crew team.
• Safety and emergency training for B777 and A380 covering aircraft equipment, fire-fighting, in-flight emergencies and evacuation procedures.
• Medical training provided me with the skills to manage any emergency, including CPR, attending to bleeding, burns, emergency childbirth and various medical conditions.
• Security trained to provide me with the correct procedures, techniques and skills to prevent and manage unruly behaviour, hijacking, sabotage and personal security, and implement security measures on board.
• During service training, I was asked to deliver a mock flight to my peers due to my exceptional performance.
• Adhered to strict image and uniform standards and projected a professional image in-line with the Emirates brand.